Search Engine Marketing

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• These Six Stupid Marketing Metrics Need to DieLarry Kim
  It's amazing what some marketers are still measuring. Maybe they don't know any better, or maybe they're just married to legacy metrics that once made sense. But they're probably doing ...
  Advertising, Content, Customer Behavior, Digital Marketing, Digital Theory, Facebook, Google, Metrics, Search Engine Marketing, SEO, Web Analytics, Websites
• SEO Checklist: 15 Steps to Optimize Your WebsiteEugene Dediu
  Today, you can easily create a website, and even gather a team around it to grow the site through content. But that's not enough to get your site on the ...
  Keywords, Mobile Marketing, Search Engine Marketing, SEO, Web Analytics, Websites
• The 20 Most Expensive Bing Ads Keywords [Infographic]Vahe Habeshian
  Attaining the very top spot in Bing Ads for the most competitive keywords will cost you a pretty penny per click. Not surprisingly, the five most expensive keywords are related ...
  Advertising, PPC Campaigns, Search Engine Marketing
• The Top Trending Searches in Each US StateAyaz Nanji
  Ohioans love Lebron James, Californians are worried about earthquakes, and Hawaiians want to go to Disneyland, according to a recent analysis of the top trending searches in each US state ...
  Customer Behavior, Google, Research Summaries, Search Engine Marketing, Search Engines
• SEO Jobs: Average Salaries, Top Cities for CandidatesAyaz Nanji
  The demand for jobs that require search engine optimization (SEO) skills has increased 18% since 2012, according to a recent report from Conductor.
  Career Management, Job Search, Research Summaries, Search Engine Marketing, SEO
• Mobile PPC: A Simple Guide to Mobile Search Marketing for Zeroing In on CustomersJohn Gagnon
  Mobile marketing is practically made for small and medium-sized businesses (SMBs). Let's talk about how you can get mighty with mobile, and zero in on your audience with pay-per-click mobile ...
  Advertising, Local Marketing, Mobile Marketing, PPC Campaigns, Retail Marketing, Search Engine Marketing, Small Business, SMBs, Targeting
• Which Tweets Does Google Search Value Most?Ayaz Nanji
  What does Twitter's deal to allow Google full, real-time access to its stream of tweets mean for search results? How many tweets are getting indexed? Which types of tweets are ...
  Google, Research Summaries, Search Engine Marketing, Social Media, Social Networking, Twitter
• #SocialSkim: A Very Facebook Valentine, Vine for Kids, Snapchat's Original Series, More!Angela Natividad
  Check out how Facebook's preparing you for Valentine's Day, how to curate and plan content (even if you don't have tons of your own), and how Vine plans to win ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Mobile Marketing, Search Engine Marketing, Social Media, SocialSkim, Twitter, Videos, Vine
• Holiday Season Retail Search Data: Thanksgiving Shopping SurgedAyaz Nanji
  Online retailers saw a big boost on Thanksgiving 2014 in paid search and paid social performance compared with 2013, according to a recent report from Kenshoo.
  Advertising, E-Commerce, PPC Campaigns, Research Summaries, Retail Marketing, Search Engine Marketing, Social Media, Social Networking
• Digital Advertising Benchmarks by Channel and Device Type: 4Q14Ayaz Nanji
  Mobile devices had the highest average click-through rate (CTR) across all digital ad channels in 4Q14, according to a recent report from Marin Software.
  Advertising, Digital Marketing, PPC Campaigns, Research Summaries, Search Engine Marketing
• What Might Customer Service Look Like in 25 Years?Diane Berry
  Advanced search technology, along with wearable devices, automatic voice interactions, and predictive support technology will mold the future of customer service. Here's what the future might look like.
  Customer Behavior, Customer Experience, Customer Service, Sales, Search Engine Marketing, Search Engines
• #SocialSkim: Google's Year in Review, the Top Content Marketing Platform, Holiday Selfies, a (Literally) BS Product, More!Angela Natividad
  Find 2014-in-review content (both data-packed and emotional) from several sources, learn which platform is most effective for content marketing, and get the latest service updates from the social networks people ...
  Advertising, Content, Content Marketing, Digital Theory, Facebook, Google, Instagram, Mobile Marketing, Search Engine Marketing, Social Media, Social Networking, SocialSkim, Targeting, Twitter, Vine
• Why 'SEO Marketers' Need to Start Calling Themselves 'Digital Marketers' InsteadAndrew Herrault
  Calling yourself a digital marketing agency rather than an SEO company can help your potential and existing customers understand what you really do.
  Brand Management, Brand Positioning, Career Management, Search Engine Marketing, SEO
• Flip Your Media Plan: From Old-School Marketing to Digital in Three StepsSusan Solomon
  Changes are coming, actually more quickly than they have in decades. Even for old-school industries, it's time to make important shifts in strategy—to rethink marketing and flip our media plans ...
  Advertising, Content Marketing, Marketing Strategy, Mobile Marketing, PPC Campaigns, Public Relations, Search Engine Marketing, Social Media, Targeting, Television, TV
• #SocialSkim: Instagram Challenges Twitter, Facebook's Year in Review, Top Video Ads, More!Angela Natividad
  'Tis the season for best-ofs and top-tens. We've got Facebook's Year in Review (plus the skinny on its new “Google-killing” search feature), trends for 2015, Instagram's challenge to Twitter in ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Google+, Instagram, Online Marketing, Search Engine Marketing, Social Media, SocialSkim, YouTube
• 29 Must-Read Content Marketing Articles of 2014Larry Kim
  As you prepare your content marketing strategy for the coming year (and you are preparing one, right?), keep these awesome expert tips and nuggets of valuable advice in mind.
  B2B Marketing, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Search Engine Marketing, SEO, Social Media, Web Content, Writing
• Enterprise SEO Benchmarks: Top Tactics, Challenges, and MetricsAyaz Nanji
  Some 54% of marketing and sales professionals at enterprise companies say quality content creation is one of the most effective search engine optimization tactics they employ, according to a recent ...
  Research Summaries, Search Engine Marketing, SEO, Survey Data
• Nine Ways to Sharpen Your Online Customer Research (Part 1 of 2)Will Blunt
  At the core of any marketing campaign are the customers—those who sign up to your email list and purchase your products or services. You need to know more about what ...
  Content, Content Marketing, Customer Behavior, Customer Insight, Inbound Marketing, Keywords, Market Research, Research, Search Engine Marketing, Social Media
• Get on Shoppers' Holiday Wish Lists by Using These Search Advertising Tips [Infographic]Verónica Jarski
  Get on the wish lists of online holiday shoppers by following these search advertising tips.
  Advertising, Sales, Sales and Advertising, Search Engine Marketing, SEO
• Digital Ad Performance by Device TypeAyaz Nanji
  Consumers are still converting at a higher rate on desktops than on mobile devices, according to a recent report from Marin Software.
  Advertising, Digital Marketing, Mobile Marketing, Research Summaries, Sales and Advertising, Search Engine Marketing, Social Media, Social Networking