SMBs

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• The Four Types of Small Business Technology Buyers [Infographic]Ayaz Nanji
  Technology buying decisions made by small businesses are influenced more by attitudes and beliefs than by demographic factors such as industry, revenue, and years in business, according to a recent ...
  B2B Marketing, Customer Behavior, Research Summaries, Sales, Segmentation, Small Business, SMBs, Technology
• SMB Leaders' Views on Work, Tech, and MediaAyaz Nanji
  Some 41% of small and midsize business leaders vacation less than twice a year, yet 79% still want the ability to work remotely while out of the office, according to ...
  B2B Marketing, Customer Behavior, Research Summaries, Small Business, SMBs, Survey Data
• The State of Small-Business Website Marketing [Infographic]Verónica Jarski
  Thanks to content marketing and website optimization, many small businesses are winning more leads at a lower cost than their larger competitors. Here's a look at how small businesses are ...
  Blogging, Content Marketing, Data, Keywords, Lead Generation, Search Engine Marketing, Small Business, SMBs, Websites
• SMBs Embracing Mobile DevicesAyaz Nanji
  Four out of five leaders at small and midsize businesses (SMBs) say the use of mobile devices by employees has a positive effect on productivity. Only 2% say remote technology ...
  Consumer Electronics, Management, Mobile Marketing, Research Summaries, Small Business, SMBs, Technology
• Taxing Situation: A Lacking Web Presence for Local Tax Preparers [Infographic]Verónica Jarski
  As Tax Day approaches, flustered US taxpayers head online for help filing their annual tax returns. This infographic shows how tax filers use the Web to seek help and how ...
  Brand Management, Customer Acquisition, Customer Engagement, Digital Marketing, SEO, SMBs, Websites
• Mobile Search Advertising Just Got Way Easier: AdWords Enhanced CampaignsLarry Kim
  Today (Feb. 6, 2013) Google announced some major upcoming changes that will make mobile ad campaign management exponentially simpler in AdWords. The new "Enhanced Campaigns" will be available as an ...
  Advertising, Google, Location-Based Marketing, Mobile Marketing, PPC Campaigns, Search Engine Marketing, SMBs
• Five Ways SMBs Can Track the ROI of Social Media AdsIrv Shapiro
  Before SMBs embrace new advertising opportunities offered by social networks, they need to seriously consider how to go about measuring the ROI impact of such ad investments.
  Advertising, Email, Landing Pages, Metrics, ROI, Small Business, SMBs, Social Media, Telemarketing, Twitter
• SMBs Still Favor Face-to-Face Marketing Tactics
  Traditional face-to-face tactics are still fundamental for SMB marketers: Personal relationships and networking (95%), tradeshows and industry events (89%), and in-person events (86%) rank as the most popular marketing tactics ...
  Content, Email, Facebook, Marketing Strategy, Online Marketing, Research Summaries, Sales, SEO, SMBs, Social Media, Tradeshows/Events, Twitter, Webinars
• SMBs and Social Media: Follower Engagement, Top Channels, Budgets, Use Levels
  Does the size of a social media following matter? Though two in three SMBs (67%) say they favor quality over quantity, including a plurality (40%) who prefer very engaged followers, ...
  Facebook, Google, Google+, Marketing Budgets, Pinterest, Research Summaries, SMBs, Social Media, Twitter, YouTube
• Word-of-Mouth Key to Success of Daily Deals
  Word-of-mouth is key to the success of daily deals: When making a daily deal purchase from a new or unfamiliar small business, fully one-half (50%) of consumers cite recommendations from ...
  Advertising, Customer Loyalty, Email, Facebook, Research Summaries, SMBs, Social Media, Twitter, Women, Word-of-Mouth