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Should You Optimize for Bing and Yahoo?
It's no secret that Google controls the vast majority of online searches.
Your company obviously optimizes your Web pages for peak Google performance. But there's a catch: Not everyone searches on ...
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How to Clear the Gmail Hurdles
If you're one of Gmail's 350 million users, you know how vigorously the service defends your inbox from unwanted email.
Obvious junk goes to the spam folder. But that's not ...
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Google's Top SEO Tips for Startups
As SEO credibility goes, it doesn't get much better than Google's Developer Programs Tech Lead Maile Ohye. In a 10-minute video, she adopts the role of a consultant to deliver ...
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Before You Name Your Company, Consider How Google Will Rank It
Naming a company or a product used to involve a number of factors—none of which related to SEO considerations. But no longer. "It doesn't matter whether your brand is online ...
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Four Ways to Own the First SERP
"When consumers hear of a local business that is not well known, it's only natural that they conduct some research before making a purchase," writes Nathan Hanks in an article ...
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Maximizing Your Brand Presence on Google+
Recently, Google+ granted companies the ability to launch brand pages. Its stated goal in doing so was to help users build relationships with any company they "care about."
As Google's ...
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How One Company Fought a High-Ranking 'Scam' Search Result
Writing at the Daily SEO blog, Brian Patterson highlights a problem many companies are starting to encounter: "As you began to type our client's brand name into Google Search, Google ...
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Don't Let Google+ Catch You by Surprise
This summer, Google+ cannonballed into the middle of the social networking pool. Whether it's the next big thing is still open to debate—but here's why Google+ matters to you: "Someone ...
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Three Ways That Monitoring Social Media Can Help PPC Campaigns
"Beginning at the dawn of Google, when I first got my feet wet with PPC, you could learn everything in an afternoon," writes Jared Reed at SteadyRain. "These days, it ...
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Three Google+ Features That Might Help Your B2B Marketing Efforts
In the time following the debut of Google+, speculation has abounded about its usefulness for B2B marketers. One interesting early perspective came from the UK. Doug Taylor, writing at Collier-Pickard's ...
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How to Fortify Your SEO Against Ranking Changes
In a post at Conversation Marketing, Ian Lurie reports on the disappearance of Google's real-time search—and consequently, the disappearance of up-to-the-minute Twitter feeds from Google. "If you're a bandwagon-driven Internet ...
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The Early Marketing Skinny on Google+
Google+ is the new kid on the social block. As it is offered on all Google products (Gmail, Google.com, Google Docs, etc.), its adoption may spread quickly—once its limited field trial completes and anyone ...
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How to Make Google's Panda Update Work for You
With one fell swoop, Google's latest algorithm update—dubbed Panda—demoted millions of Web pages. Content farms like Demand Media took a major hit, as did sites with lots of ads and ...
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Five Ways to Search-Optimize Your Images
Ever wonder how much meaningful traffic or links could come your way if you search-optimized your images? The answer might be, More than you'd expect. So writes Michael Gray in a ...
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Use Your Address to Get Noticed in Google Places
In a recent post at Search Engine Watch, Peter van der Graaf notes that local search results are becoming more important to the SEO mix. In Google Places, for example, ...
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Three Tips for Setting Up Google Analytics
In a recent post at Search Engine Watch, Rob Chant notes that if you're doing any marketing at all, measuring the performance of your website is still critical to your ...
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How to Use Google's New Metatags to Protect Original Content
In a recent Search Engine Land post, Matt McGee reports on Google's experiment with new metatags designed to help identify original sources of online content found through Google News searches.
Google's ...
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Why You Need a Gmail Priority Strategy
"As a marketer, and one who works for a digital marketing agency that manages a lot of CRM programs for a lot of clients that includes a lot of email, ...
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Why You Need SEO, Even If You Hate It
"Heresy alert," writes Jason Amunwa at The Zest blog. "I've been struggling with a dark secret recently; you see, I realized that I really dislike SEO.
"To me it's like ...
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Google Instant 101
Still wondering how Google Instant—the new enhancement that shows results as you type—changes search marketing?
Well, Google promises to shave 2.5 seconds off each user's search, with the end result ...
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