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• Web Tools to Help You Stay a Winner
  With the Internet's speed and rate of growth, who has the time to keep up with everything on it, let alone analyze your website's link structure to see what sites ...
  Google, Keywords, Links, Search Engine Marketing
• Foolin' Around
  If you use Google on a regular basis, you've seen playful manipulations of the search engine's multicolored logo. The temporary tweaks often appear during holidays—harvest tones and a cartoon turkey ...
  Creativity, Google, Logos, Small Business
• Five Risks to Take in '10
  In a recent Search Engine Land article, Andrew Goodman predicts that the biggest risk in 2010-2011 for search marketers may lie in working with outdated assumptions about the size and ...
  Facebook, Google, Search Engine Marketing, Targeting
• It's All in How You Say It
  Your own keyword analytics data is the most valuable marketing asset of your company, says WordStream’s Larry Kim in an article at MarketingProfs. The data contained in the keyword report ...
  Google, Keywords, Search Engine Marketing, Web Analytics
• YourNameMisspelled.com
  When you register a domain name for your company's website, you're typically offered an array of alternatives to augment the usual .com suffix. "Many businesses register .org, .biz, .gov," notes ...
  Google, Naming, Small Business
• Oh, so That's How It Works
  It's happening less often these days, but you probably still encounter executives or colleagues who have trouble wrapping their heads around newer technology—how something works, for instance, and what it ...
  Collaboration, Google, Marketing Analytics, Testing
• Mind the Big Three Be's
  Fun fact: Only 13% of the mobile market has an iPhone. That sounds like plenty when you consider how long the phone's been available, but it merits remembering that the ...
  Google, Mobile Marketing, Smartphones, SMS
• Yeah, but What Does It Mean?
  "With free programs like Google Analytics," says Corte Swearingen in a post at the SmallBiz Marketing Tips blog, "acquiring data is not the issue—the challenge is finding a way to ...
  Google, Marketing Analytics, Small Business, Web Analytics
• Expand Your Local Horizons
  For the small-business owner, getting your name out via local search is a must. And to many marketers, that means optimizing for Google's universal results. After all, Google is the ...
  Google, Local Marketing, Search Engine Marketing, Search Engines, Small Business
• Avoid Gmail's Black Hole
  In a post at Copyblogger, Sonia Simone reports on a recent study from Return Path that found 23 percent of permission-based email never reaches the inbox of Gmail users. "No, ...
  Customer Behavior, Email Marketing, Google, Permission Email Marketing
• How Can I Find the Words?
  In a recent post on the SEO.com blog, Dustin Williams notes that every successful search campaign starts with finding the right keywords. It's important to not rush that precious keyword research, ...
  Google, Keywords, Search Engine Marketing, Targeting
• B2B Buying Shifts to Higher Gear
  B2B buying has changed: Customers have more control than ever over what information they see—and choose to dismiss. They're also using social media to learn about technology and solution providers. ...
  B2B Marketing, Customer Satisfaction, Google, High-Tech Marketing, Sales, Social Media
• Make it Short and Sweet
  "If you thought saying something useful in 140 characters on Twitter was hard work," says Nick Usborne in an article at MarketingProfs, "good luck with the 95 characters you have ...
  Copywriting, Google, Keywords, Landing Pages, Small Business
• Take a Deep Breath. Do a Brief Test.
  "Do you know what attracts your readers? What headlines they respond to most? Do they respond to pictures? Do they know what your offer is?" asks Peter Da Vanzo in a recent SEObook.com ...
  Copywriting, Google, Keywords, Search Engine Marketing, Testing
• Let the Sun Shine In
  When hunkering down to face a challenging economic climate, you might become so focused on survival that you don't notice when the storm begins to weaken. In an article at ...
  Google, Keywords, Marketing Strategy, Metrics, Recession
• Slice and Dice with Advanced Segmentation
  In a guest post at the Solutions for Southeast Asia blog, Barbara Pezzi of Swissotel explains how the introduction of advanced segmentation in Google Analytics enables her to group website ...
  Customer Experience, Google, Keywords, Marketing Analytics, Search Engines, Segmentation, Websites
• Spend Less, Get More
  Sad fact: Even if you have an unlimited budget to spend on paid search, you may not always get the number of Google ad impressions you seek. Why? Because, no ...
  Google, Keywords, Local Marketing, PPC Campaigns, Search Engine Marketing
• In Content (and Google) We Trust
  Welcome to the inaugural issue of the High-Tech Marketing & Sales Get to the Po!nt newsletter from MarketingProfs. This once-a-week guide is specifically intended for marketing and sales staff in the high-tech ...
  Collaboration, Google, High-Tech Marketing, Online Marketing, Websites
• Friends Help Friends Boost Rankings
  "I get by with a little help from my friends." The words of that old Beatles song could well be applied to today's search marketers. After all, there's nothing like a ...
  Collaboration, Google, Links, Press Releases, Search Engine Marketing, Web Content, Website Design
• The Golden Rule of Networking
  "For several months," says Lori Feldman in an article at MarketingProfs, "I've been asked almost weekly to help someone who's just lost a paycheck to find their next one." Sound ...
  Google, Job Search, Marketing Inspiration, Personal Branding