Marketing Resources: Direct Marketing

Access thousands of our Marketing Resources here. Select any of the popular topics below to narrow your search.

Results for Direct Marketing

Seven Tips for More-Profitable Direct Mail in Today's Economyby Dean Rieck
If you create or manage direct mail programs, the current economy probably has you pulling your hair out. Now is the perfect time to get back to basics and remind yourself of the following seven core principles of direct marketing.
More articles on Content, Copywriting, Creativity, Direct Marketing, Marketing Tips
Want to Create Email Marketing Value? Check Out the Direct Mail in Your Mailboxby Ryan Morgan
Direct mail certainly isn't what it used to be, but email marketers can apply many of the theories used for direct mail campaigns to increase the value of their email marketing. Consider these key lessons.
More articles on Direct Marketing, Email Marketing, Email Subject Lines, Marketing Tips, Segmentation
How to Avoid the Great Social Media Crash of 2011by Jamie Turner
Warning: Social media may be heading for a big crash in 2011, and it could happen because businesses don't know how to measure the ROI of their social media campaigns. Find out how the Fortune 500 use social media, learn ...
More articles on Branding, Customer Retention, Direct Marketing, E-Commerce, Marketing Tips, Measurement, ROI, Social Media
DRTV: There's Method in the Madnessby Dave Miller, Miguel Ferry
Some of the funniest comedy skits have been spoof TV spots—and they closely follow proven DRTV principles to make their sketch more believable and more poignant: They grab your attention; they frame a problem that needs to be solved; they ...
More articles on Advertising, Creativity, Direct Marketing, Humor, Marketing Tips, Television
12 Small-Business Marketing Phone Tips for the 12 Days Till Christmasby Kevin Baker
During the holiday season, how do you reconcile the high-pressure needs of your small business with your family's desire to roast chestnuts on an open fire? Having a virtual phone service can help, as can these 12 small-business phone tips ...
More articles on Direct Marketing, Marketing Tips, Small Business, Technology, Telemarketing
Strategy First When Integrating Social Media and Direct Marketingby Debra Ellis
The path to social-media success is filled with sinkholes that cost you time and relationships. Clearly defining your plan, documenting the process and details, and revising the plan as needed is the difference between profitable social-media engagement and being just ...
More articles on Benchmarking, Brand Loyalty, Customer Loyalty, Direct Marketing, Marketing Strategy, Metrics, Social Media, Testing
How to Achieve Relevance in Direct Digital Marketing: Have a Planby Bryce Marshall
This final installment in a series of articles on achieving relevance in direct digital communications discusses the fifth vital key: developing and maintaining a plan. Achieving relevance requires you to define a step-by-step approach to overcoming each hurdle.
More articles on Digital Marketing, Direct Marketing, Marketing Smarter, Marketing Strategy, Testing
Why Mobile Is Driving a New Approach to Data Managementby Brian Deagan
As the mobile channel continues its rise to prominence among marketers and consumers, the lines between the digital marketing and the physical marketing worlds have become blurred. If mobile is meant to connect the two worlds, a new approach to ...
More articles on Customer-Centric, Digital Marketing, Direct Marketing, Marketing Smarter, Mobile Marketing, Segmentation
How to Use Direct Mail to Drive Targeted Website Trafficby Dean Rieck
If you want to drive traffic to your website, which media should you use? Too many people suffer from an "oil and water" mentality when it comes to mixing online and offline media. But they work well together. And when ...
More articles on Copywriting, Direct Marketing, Landing Pages, Personalization, Targeting, Testing, Websites
Achieving Relevance in Direct Digital Marketing: Segmentation and Optimizationby Bryce Marshall
The previous installments of this series of articles covered the idea of relevance in digital marketing and discussed the first two of five keys for achieving relevance. This installment covers the third: tactical execution in the form of segmentation and ...
More articles on Customer Behavior, Digital Marketing, Direct Marketing, Marketing Tips, Segmentation
Eight Reasons for Small Businesses to Dip Their Toes in the Email Marketing Pondby Wendy Lowe
When Shop.org surveyed retailers for its State of Retailing Online 2009 report, it found that email was the most-mentioned successful tactic overall. What are you waiting for...?
More articles on Customer Engagement, Direct Marketing, Email Marketing, Small Business, Targeting
Three Key Tactics to Ensure ROI for Your Websiteby Michael Westafer
Successful business owners understand the value of location, and they will go to great lengths to find the right storefront. Unfortunately, many business owners do not have the same discipline in building a website. Instead, many companies slap a few ...
More articles on Direct Marketing, Email Marketing, Landing Pages, PPC Campaigns, ROI, Social Media, Social Networking, Testing, Websites
13 'Old-School' Marketing Techniques That Take Your Facebook Fan Page From Wimpy to Wowby Dean Rieck
Once you have your page set up, how do you maximize your fan base and get the most out of your page? Some social-media gurus think that "old-school" marketing techniques have gone the way of the dinosaur and won't work ...
More articles on Advertising, Brand Awareness, Copywriting, Direct Marketing, Facebook, Landing Pages, Social Media
Your Three-Step Plan for Continual Email-List Growth and Engagement (Part 2 of 3)by Karen Talavera
It's been said before and it bears repeating: When it comes to those traditional three pillars of direct-response marketing, "The gold is in your list." So here are four customer email-address acquisition tactics you should put in place (if ...
More articles on Direct Marketing, E-Commerce, Email Lists, Email Marketing, SMS
Direct Digital Marketing: Powerful B2C Tools for B2B Marketersby Josh Gordon
Direct digital marketing solutions are no longer exclusive to B2C marketers. B2B marketers must demand more from their marketing partnerships because the transference of traditionally B2C marketing approaches to B2B is possible—and direct digital marketing is the key.
More articles on B2B Marketing, Channel Marketing, Collaboration, Digital Marketing, Direct Marketing, Lead Generation
Achieving Relevance in Direct Digital Marketing: Overcoming Organizational Constraintsby Bryce Marshall
Organizational challenges can be the silent killer to achieving relevance in direct digital marketing, placing constraints on innovation and on the adoption of technology and best-practices, or limiting the manpower to create compelling campaigns and programs. You can do everything else ...
More articles on Collaboration, Direct Marketing, Management, Marketing Tips
Ten Steps to Clear a Passage Through Today's 'Frozen' Economyby Michael Dotson
We are facing economic challenges the likes of which many of us have not experienced before. As professionals, how do we break away from this stagnation and take advantage of opportunities to grow your business?
More articles on Direct Marketing, Marketing Tips, Public Relations, Recession
How a B2B Company Went From Zero Brand Awareness to 190 Leads With Its First-Ever Direct-Mail Effortby Pete Savage
With Q4 looming, along iwth company revenue targets for the year ahead, this company faced the perennial dilemma common to B2B marketers: how to fill the sales funnel with quality leads now to get a jump on sales-cycle activity in ...
More articles on B2B Marketing, Brand Awareness, Case Studies, Direct Marketing, E-Commerce
Ten Ways to Drive Consumer Action With Online Videoby Bud Rosenthal
There's no question that online video is fast becoming a favorite of Internet users around the world. But the hit-or-miss nature of viral video, the brand quality considerations of user-generated content, and the general disdain for television commercials online have ...
More articles on Advertising, Copywriting, Direct Marketing, Marketing Tips, Videos, Writing
The New Direct Mail: Five Tips to Turn Print Campaigns Into Goldby Randy Spurrier
Twitter and Facebook might make for captivating marketing headlines, but the same savvy Chief Marketing Officers who are embracing social media are also quietly reinventing a less-buzzy marketing technique: direct mail.
More articles on CRM, Customer Engagement, Direct Marketing, Marketing Tips, Personalization, Segmentation, Targeting

See all 106 marketing articles related to Direct Marketing

Social Graph Drives Brand Lift, Direct Response Ad Metrics
Ad campaigns that target consumers on the basis of their social media activities and interest-based connections—or Brand Graph—perform better than ads without such targeting capabilities, and they generate large gains ...
More articles on Branding, Direct Marketing, Research Summaries, Social Media
Direct and Digital Marketing Jobs Weakening in 4Q11
The stalled US economy has weakened job prospects for digital and direct marketers in the fourth quarter of 2011, according to a survey from Bernhart Associates. Even so, more than ...
More articles on Digital Marketing, Direct Marketing, Forecasts, Research Summaries
How to Reach Your Baby Boomer Audience [Slide Show]by Christian Gulliksen
If you're in business, you almost certainly sell a product or service to Baby Boomers. And they're aging. They might not be social media addicts, so you'll need an old-school ...
More articles on Customer Engagement, Demographics, Direct Marketing, Social Media
What Your Email Campaign Can Learn From Direct Mail
"Though direct mail certainly isn't as popular or as effective as it once was, email marketers can apply many of the theories used for direct mail campaigns to increase the ...
More articles on Creativity, Direct Marketing, Email Marketing
Digital Ad Spend to Climb 14%, Social Media 35%
US direct and digital advertising expenditures are forecast to reach $163.9 billion in 2011, up 6.2% from 2010 levels, according to a report from the Winterberry Group. Of that total, ...
More articles on Advertising, Digital Marketing, Direct Marketing, Forecasts, Research Summaries
Four Things You Must Know About Your Prospects
In a post at his eponymous blog, Tom Trush tells the story of a client who asked for help after a direct-mail lead-generation campaign failed to yield a single response. ...
More articles on Customer Engagement, Direct Marketing, Lead Generation, Marketing Tips
Four Reasons to Revive the Bulky Direct Mail Piece
"Just a few years ago, I could count on receiving a mailbox-full of direct mail nearly every day, including the crown jewel of direct marketing, the BIG direct mail piece," ...
More articles on Copywriting, Direct Marketing, Marketing Strategy, Small Business
How Direct Mail Can Drive Targeted Online Traffic
In an article at MarketingProfs, Dean Rieck says a direct-mail campaign might be just what you need to drive targeted online traffic to your website. "According to the 2009 Channel ...
More articles on Copywriting, Direct Marketing, Marketing Tips, Small Business
Direct Response Ads Up 18% Since 2007
Though ad spending has softened in many sectors, the direct response ad—or infomercial—has registered 18% growth in total ad units since 2007 and now comprises 14% of all US TV ...
More articles on Advertising, Direct Marketing, Nielsen Data, Research Summaries
Direct and Digital Marketing Jobs Rebounding
In anticipation of improving business conditions, digital and direct marketing executives continue to lift hiring freezes: 20% say they now have a hiring freeze, down from the 45% who said ...
More articles on Career Management, Digital Marketing, Direct Marketing, Research Summaries
We Want More of That Pie!
When a salesperson talks budgets with a CEO, the chief's eyes may either light up or send sparks, depending on the news conveyed. But when a search marketer brings up ...
More articles on Collaboration, Direct Marketing, Search Engine Marketing
Credit Card Offers Rebound in 4Q09
After a difficult year and a dramatic pullback, credit card issuers regained their footing in the fourth quarter of 2009 and began to mail more offers: US households received a ...
More articles on Direct Marketing, Research Summaries
Consumers Seek Newspaper, Magazine Ads for Bargains
Newspaper and magazine ads are still the preferred way for consumers to find shopping deals, but the Internet is not far behind, according to a survey from Harris Interactive.
More articles on Advertising, Direct Marketing, Research Summaries
Ready, Aim, Market
Direct marketers have long struggled to achieve the ultimate goal of getting the right message to the right person at the right time—and thereby gaining a sale. Now, the advent ...
More articles on Customer Behavior, Direct Marketing, Local Marketing, Marketing Analytics
Shift to Mobile Web Means Marketing Opportunities
As mobile devices mature, consumers are shifting their online search habits away from the desktop toward mobile, and so changing the game for online advertisers and search marketers
More articles on Advertising, Direct Marketing, Mobile Marketing, Research, Research Summaries, Search Engine Marketing
Don't Try That Around Here
Laura Atkins, in a blog at Word to the Wise, recently invited the blogosphere to comment on a reader's claim that direct-mail catalog marketers would soon begin to rent and ...
More articles on Direct Marketing, Email Deliverability, Email Lists, Email Marketing
Communications Industry Forecast: Slump, then... Growth
Total communications spending will decline 1% in 2009, to $882.6 billion—its first spending decline since the 2001 recession—according to the latest Communications Industry Forecast (CIF) from private-equity firm Veronis Suhler ...
More articles on Advertising, B2B Marketing, Direct Marketing, Email Marketing, Marketing Budgets, Research, Television
I Told You Not to Call Me Here
Lots of marketers recognize the demographic of chatty young females who can't live without their cell phones. And many rush to create ads to get into that chatty mix. But, ...
More articles on Customer Behavior, Direct Marketing, Market Research
You Just Don't Understand Me!
You've got a great new product for the high-school crowd. The demographics you've researched are screaming that teens love all things digital. So, your marketing team has crafted a great ...
More articles on Customer Behavior, Direct Marketing, Market Research

See all Daily Posts in our library

Direct Marketing case studies, deconstructing real life examples and illustrating lessons learned

How Getting Personal Helped Spur Renewals for the Golden State Warriorsby Golden State Warriors
CASE STUDY: So maybe your organization hasn't had a stellar year. (Really, how many have?) But you still have fans. How can you reach out, in a more personal way, to keep the customers you have?
More case studies on Case Studies, Creativity, Customer Retention, Direct Marketing, Personalization, Videos, Websites
Generating Serious B2B Buzz With Dead Bugs... and Videoby Grasshopper.com
CASE STUDY: Entrepreneurs, by definition, don't play it too safe. So for a company that serves startups and small businesses, what better way to launch a rebranding campaign and generate buzz than doing something novel and risky—but being wicked smart about it. Which is where the bugs come in.
More case studies on B2B Marketing, Blogging, Branding, Case Studies, Direct Marketing, Twitter, Videos, Word of Mouth, YouTube
How a Medical Imaging Company Helped a New Sales Team Establish Client Relationships and Surpass Sales Goalsby Toshiba America Medical Systems, Inc.
CASE STUDY: In tough economic times, one company set out to care for its people in a unique way. Toshiba America Medical Systems efforts to align and nurture its sales team means the team is now on track to exceed sales goals.
More case studies on Case Studies, Customer Relationships, Direct Marketing, Sales, Targeting, Telemarketing
How Weekly Reader Boosted Renewals by Altering Its Direct Marketing Package and Collateralby Weekly Reader
CASE STUDY: Weekly Reader, a publisher of materials for elementary and secondary schools, needed to improve direct mail renewal rates, which had been trending downward. A simple redesign and copy change worked to increase the response rate and orders for the fall school year.
More case studies on Case Studies, Copywriting, Customer Retention, Direct Marketing, Targeting
How a Patient-Support Program Increased Therapy Participation 20%, Upped Salesby Actelion Pharmaceuticals US, Inc.
Tracleer won approval in 2001 as the first oral treatment for pulmonary arterial hypertension, an illness difficult for patients to grasp. Tracleer helps patients control the symptoms, but it has drawbacks. Faced with high patient-dropout rates early on in treatment, the drug's maker needed to change patient perceptions.
More case studies on Advertising, Case Studies, Customer Engagement, Customer Relationships, Direct Marketing, Market Research, Sales, Websites
A Nonprofit Crafts a Compelling DM Strategy and Exceeds Its Conference Goals by 25 Percentby The Points of Light Foundation
The Points of Light Foundation's annual event had grown moribund, and the house list stagnant, says Chief Creative Director Todd Potochnik. But he and his team were able to boost attendance from the previous year's conference by more than 25% and garner an 85% "satisfactory or above" approval rating from attendees.
More case studies on Case Studies, Direct Marketing, Non Profits, Trade Shows/Events