Sales and Advertising

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• ABM: Balancing Technology and a Human Touch to Maximize Sales SuccessDavid Ratcliff
  A lot of ABM and sales-enablement vendors talk about how companies can use technology to scale customer contact. Despite the promises about futuristic things like artificial intelligence, you'd be paying ...
  B2B Marketing, Collaboration, Content, Lead Generation, Lead Nurturing, Sales, Sales and Advertising
• The Advertising Media That Consumers Trust MostAyaz Nanji
  Consumers in the United States say television and print are the advertising media they trust most, according to recent research from Clutch.
  Advertising, Research Summaries, Sales and Advertising, Television
• Global Ad Spend Forecast for 2018Ayaz Nanji
  Global advertising expenditure is expected to grow 4.1% in 2018 and reach a total spend of $578 billion by year's end, according to recent research from Zenith.
  Advertising, Research Summaries, Sales and Advertising
• The 10 Biggest Advertisers in the United StatesAyaz Nanji
  Procter & Gamble is the company that spent the most on advertising in the United States during the first quarter of 2017, according to recent research from Kantar Media.
  Advertising, Research Summaries, Sales and Advertising
• Sales Cadence Benchmarks: How Often Reps Contact LeadsAyaz Nanji
  More than half of leads given to sales teams are never contacted by a representative or they're contacted only once, according to recent research from InsideSales.com.
  Benchmarking, Research Summaries, Sales, Sales and Advertising
• Paid Social Media Budgets: Network Ad Spend TrendsAyaz Nanji
  Facebook is already the most used social network by marketers for advertising, and it is also the platform marketers are most bullish about for the next 12 months, according to ...
  Advertising, Facebook, Instagram, Pinterest, Research Summaries, Sales and Advertising, Snapchat, Social Media, Social Networking, Survey Data, Twitter
• Podcast Advertising: Revenue and Format TrendsAyaz Nanji
  Total advertising revenue for the largest podcasting organizations jumped 72% between 2015 and 2016, according to recent research from the Internet Advertising Bureau (IAB) and PwC.
  Advertising, Content, Podcasting, Research Summaries, Sales and Advertising
• How Salespeople Improve Their SkillsAyaz Nanji
  Most salespeople turn to their peers and networks for tips on how to improve professionally, rather than rely on team (company) training resources and content sources, according to recent research ...
  Career Management, Research Summaries, Sales, Sales and Advertising, Survey Data
• Are Ads Adjacent to Offensive Content Viewed as Endorsing That Content?Ayaz Nanji
  Nearly one-third of Americans think ads adjacent to offensive online content imply that the advertiser endorses or approves of that offensive material, according to recent research from YouGov.
  Advertising, Brand Positioning, Research Summaries, Sales and Advertising, Survey Data
• The Top Sales Challenges of 2017Ayaz Nanji
  Salespeople say their biggest work challenge this year is spending too much time on administrative/non-selling activities, according to recent research from Richardson.
  Research Summaries, Sales, Sales and Advertising, Survey Data
• Email Open Rate Benchmarks for Sales MessagesAyaz Nanji
  Most sales emails sent by businesses are never opened by their intended recipients, according to recent research from HubSpot.
  Benchmarking, Email, Email Campaigns, Email Deliverability, Email Marketing, Research Summaries, Sales, Sales and Advertising
• Sales Strategies of High-Growth CompaniesAyaz Nanji
  High-growth companies are more likely than lower-growth firms to use account-based sales approaches, focus on cold-calling, and employ tech-savvy salespeople, according to recent research from DiscoverOrg.
  Marketing Strategy, Research Summaries, Sales, Sales and Advertising, Survey Data
• Three Strategies That CPG Marketers Can Learn From the World of EntertainmentMargo Chase
  Entertainment marketers are masters at grabbing an audience's attention in a split second with just one image, clip, or tweet. They do so by focusing their marketing on these three ...
  Ad Copy, Advertising, Brand Management, Brand Positioning, Branding, Content Strategy, Customer Relationships, Marketing Strategy, Sales and Advertising
• #SocialSkim: Instagram Paves Path to E-Commerce, Twitter Builds Bots: 13 Stories This WeekChristian Neri
  Instagram's latest push to satisfy brands' need to sell; Twitter introduced bots for customer service; Pinterest launched three new types of Promoted Pins; LinkedIn now lets you compare your salary; ...
  Advertising, Content, Customer Engagement, Customer Service, Facebook, Influencer Marketing, Instagram, LinkedIn, Mobile Marketing, Pinterest, Sales and Advertising, Snapchat, Social Media, SocialSkim, Twitter, Vine
• The New Moment of Truth: Beyond the Buy ButtonHarsh Jawharkar
  The step of the customer journey between the purchase and the delivery of a product is incredibly valuable. It's the New Moment of Truth, a critical touchpoint that can make ...
  Brand Loyalty, Brand Management, Customer Engagement, Customer Loyalty, Customer Service, Marketing Strategy, Mobile Marketing, Sales, Sales and Advertising
• Stop Ignoring the Opportunities for Cross-Selling and UpsellingBrad Zomick
  Sales and marketing professionals primarily focused on customer acquisition often overlook one important area of sales potential: cross-selling and upselling to current customers.
  Customer Insight, Customer Relationships, ROI, Sales, Sales and Advertising
• Five Things You Need to Know About Ad Agency KickbacksRich Kahn
  US ad agencies unethically padded their profits with secret rebate schemes, according to a recent report by the Association of National Advertisers. Here's a look at other findings and takeaways ...
  Advertising, Digital Marketing, Sales and Advertising
• Product Marketing: Exclusivity Doesn't Always Mean a Big Price TagEric Layer
  Most people like to feel part of an exclusive club. The brands that understand that desire can inspire people to both buy their products and adopt them as part of ...
  Advertising, Customer Behavior, Product Management, Product Marketing, Sales and Advertising
• Why TV Is the Most Effective Channel for Drive-to-Web CampaignsJohn Pucci
  Brands should continue looking to the power and uniqueness of DRTV on-air efforts to educate customers quickly while pulling in visitors across multiple online channels.
  Advertising, Customer Engagement, Marketing Strategy, Sales and Advertising, TV
• The Rise of Mid-Roll Video AdsAyaz Nanji
  The use of mid-roll digital video advertisements increased 24% between February 2015 and April 2016, according to recent research from Ooyala.
  Advertising, Digital Marketing, Research Summaries, Sales and Advertising, Videos