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Keyword Methodology: How to Jumpstart Your SEO StrategyAaliyah Madadi
You know the importance of SEO, but building a program can be overwhelming. If the thought of SEO makes your head hurt, here's a tried and tested guide on how ...
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A Master Guide to Product Listing Ads (PLAs) [Infographic]Verónica Maria Jarski
To help marketers best use Google Product Listing Ads, Adchemy researched PLAs, published a best-practices whitepaper, then created the following infographic featuring steps to success and a must-do list.
Ad Copy,
Advertising,
Campaign Management,
Copywriting,
Customer Engagement,
Customer Retention,
Google,
Lead Generation,
Marketing Analytics,
Product Marketing,
Sales and Advertising,
SEO
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Give Me 10 Minutes and I'll Make You an SEO Expert (Kinda)Chris Warden
Here's the quick-and-dirty guide to being an SEO "expert," which merely means you know more than the people around you. This article will accomplish that. Well, not really... But the ...
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Seven Essential Skills for the Content StrategistJason Hirthler
Like the word "content" itself, "content strategy" is often an ambivalent term. But, however you define it, any good content strategist should have these seven skill sets.
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Taxing Situation: A Lacking Web Presence for Local Tax Preparers [Infographic]Verónica Maria Jarski
As Tax Day approaches, flustered US taxpayers head online for help filing their annual tax returns. This infographic shows how tax filers use the Web to seek help and how ...
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Six Reasons Your Website Will FailOllie Bigler
Although the dawn of the Web was nearly two decades ago, many small and midsize businesses (SMBs) still have a limited, ineffective online presence. Let's examine the top reasons SMBs ...
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Social Search Optimization on Five Major Social Networks (Part 2: Twitter, Pinterest, Google+)Courtney Gibb
The combination of search and social is revolutionary. Find out the search capabilities of Twitter, Pinterest, and Google+ and how to search-optimize your presence on them.
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Google Authorship and Author Rank: Big for SEO in 2013 and BeyondHaris Bacic
This article will help writers gain a better understanding of Google Authorship and Author/Agent rank, learn to set up their own Google Author accounts, and help protect their online work ...
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Social Search Optimization on Five Major Social Networks (Part 1: Facebook and YouTube)Courtney Gibb
The combination of search and social is revolutionary. Find out the search capabilities of Facebook, YouTube, Twitter, Pinterest and Google+—and how to search-optimize your presence on them.
Content,
Content Marketing,
Customer Acquisition,
Customer Behavior,
Customer Engagement,
Facebook,
Google,
Search Engine Marketing,
SEO,
Social Business,
Social Media,
Social Networking,
Web Content,
YouTube
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B2B vs. B2C Marketing: Top Objectives, Tactics, and MetricsLenna Garibian
B2B and B2C marketers tend to have different marketing objectives for their businesses; not surprisingly, they also have different views on which marketing tactics are the most effective, according to ...
B2B Marketing,
B2C,
Blogging,
Content Marketing,
Email,
Lead Generation,
Marketing Strategy,
Research Summaries,
Sales,
SEO,
Social Media
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Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 1 of 3)Tommy Walker
"Content marketing strategy" is a phrase that gets thrown around quite a bit, but how well do we really understand it? Not well at all, which is why content marketers ...
Blog Comments,
Blogging,
Content,
Content Marketing,
Direct Marketing,
Inbound Marketing,
Lead Generation,
Marketing Strategy,
Sales,
SEO,
Social Media,
Strategy,
Web Content,
Web Copy,
Writing
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Google's Top 20 Mobile Products (and How It Monetizes Them) [Infographic]Verónica Maria Jarski
Google is fast on its way to becoming a "mobile first" company: Within a year, mobile will become the primary way users access Google. So what does Google's mobile portfolio ...
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The Benefits of Byline Authorship, and How to Do It RightCathy Caldeira
Get this content marketing and PR tactic right, and you'll gain authority in your market, you'll improve your search engine optimization (SEO), and you'll spark conversations that can generate leads. ...
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Five Tips for Post-Penguin Link-BuildingAnna Moseva
Much has been said and done regarding post-Penguin link-building. Here are some foolproof tips to not only secure improvements in your rankings but also survive the Penguin update successfully.
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17 Types of Content That Google Will Eat UpJeff Foster
Just what the title says... along with an infographic and a host of examples, illustrations, and explanations.
Blogging,
Brand Awareness,
Content,
Content Marketing,
Google,
Inbound Marketing,
Marketing Tips,
Search Engine Marketing,
Search Engines,
SEO,
Social Media,
Web Content,
Writing
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Women Business Owners Upbeat, Boosting Marketing SpendLenna Garibian
Some 81% of women business owners (WBOs) say they're optimistic about their business performance in 2013 (66% of WBOs are more optimistic than they were last year), and 73% plan ...
Email,
Facebook,
LinkedIn,
Marketing Strategy,
Mobile Marketing,
Research Summaries,
SEO,
Social Media,
Twitter,
Website Design,
Women
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Video: Why and How You'll Be Using It in 2013Melody King
Online videos, which users love, have become useful marketing tools—for SEO, social media programs, and mobile and e-commerce. Here's how video will continue to make inroads in 2013.
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Five E-Commerce Resolutions to Improve Search Engine Visibility in 2013Anthony Piwarun
Online marketers near and far resolved in January to get to the top of search results this year. If you're still stumped, here are a five simple yet effective tactics ...
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Buffalo Chicken Dip: Search Engine Super Bowl Champ (Four Seasonal Keyword Research Tips)Larry Kim
Every industry has its version of "buffalo chicken dip," a product or concept with big seasonal peaks. By anticipating those keyword trends and having your search marketing campaigns at the ...
Advertising,
Content Marketing,
Customer Behavior,
Google,
Humor,
Inbound Marketing,
Keywords,
Measurement,
Metrics,
PPC Campaigns,
Public Relations,
Search Engine Marketing,
SEO
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What Not to Do With Your Online Presence in 2013Tara Banda
If you need some help with your online presence (think social media, blogs, local listings, and more...) here's a list of 10 do's and 10 don'ts to keep your marketing ...
Blogging,
Community,
Customer Engagement,
Google,
Local Marketing,
Mobile Marketing,
Search Engine Marketing,
SEO,
Social Media,
Testimonials,
Websites
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