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• Case Study: How an Interactive Game Stimulated Product Awareness and SalesKimberly Smith
  To differentiate itself in a crowded consumer-electronics market, Sony Electronics leveraged a bond—James Bond—with sister company Sony Pictures. A Bond-themed interactive game and sweepstakes resulted in 45,000 clickthroughs to product ...
• Ebony and Ivory
  Rodney King famously asked, "Can we all get along?" And in a delightfully low-tech video currently making its way through the blogosphere, Red House Furniture of High Point, North Carolina, ...
  Advertising, Marketing Inspiration, Videos, YouTube
• You Talkin' to Me?
  Once in a while, a digital ad grabs you just like that. And one thing that really boosts its impact is if the person featured in it is—you. Read on:  Last year, to sell tickets ...
  Advertising, Feedback, Interactive Marketing, Social Media, Videos
• A Fine Mess Caused by the Fine Print
  "I was going to hire a company today to do something fairly simple that would have cost [an advertised] $45," begins a post at the Service Untitled blog. But there ...
  Advertising, Hiring Outside Resources, Pricing, Small Business, Word-of-Mouth
• Website URLs Are so 2005
  Social network popularity is growing. So much that even TV is noticing. Major brands now list URLs not to their websites but to the social networks that they're on. "Look ...
  Advertising, Facebook, Social Networking, Television, Twitter, Websites, YouTube
• Commercial Break: Get a Mac, Bean Counter
  In this regular Daily Chirp feature, William Arruda shares some of his favorite television ads. And he offers up a lesson for how the ad relates to your personal brand. ...
  Advertising, Brand Positioning, Creativity, Personal Branding, Television, Videos, YouTube
• Summer's Coming: Make Lemonade
  "The economic downturn spells bad news to most marketers," says Jack Trout in a post at the Branding blog, "but a slump also presents an opportunity to build brands." He ...
  Advertising, Brand Positioning, Branding, Recession
• Get Creative
  We've seen some great creative ads in the past, both online and on television. Now imagine that you could be the brains behind a nationwide ad. Well, Panasonic gives you ...
  Advertising, Community, Creativity, Television, Videos, YouTube
• Are You Giving Customers the Finger?
  If you've flown anywhere lately, you know how dire the experience has become. We're talking about overbooked flights, overworked staff, scant luggage space and virtually nonexistent snacks. It's a level ...
  Advertising, Customer Engagement, Marketing Inspiration
• Commercial Break: Trust Condoms, One Love
  In this regular Daily Chirp feature, William Arruda shares some of his favorite television ads. And he offers up a lesson for how the ad relates to your personal brand. ...
  Advertising, Creativity, Personal Branding, Television, Videos, YouTube
• Air New Zealand Baring It All
  Airline travel of late has become decidedly less of a joy. Planes are crowded and passengers are nickel-and-dimed at nearly every opportunity—for bottles of water, blankets, checked baggage, and so ...
  Advertising, Creativity, Videos, Word-of-Mouth, YouTube
• Commercial Break: Honda's 'Cog'
  In this regular Daily Chirp feature, William Arruda shares some of his favorite television ads. And he offers up a lesson for how the ad relates to your personal brand. ...
  Advertising, Creativity, Personal Branding, Television, Videos, YouTube
• The Pursuit of ROI: Will It Lead You to Rags or to Riches?Sharan Jagpal
  It's no secret that the business world is slow to change. Sure, it has made the evolution from typewriters to computers for word processing, and from snail mail to email ...
  Advertising, Brand Awareness, Customer Acquisition, Customer Retention, Marketing Strategy, Metrics, ROI
• Commercial Break: Nestle's Sweet Dreams You Can't Resist
  In this regular Daily Chirp feature, William Arruda shares some of his favorite television ads. And he offers up a lesson for how the ad relates to your personal brand. ...
  Advertising, Brand Positioning, Branding, Creativity, Personal Branding, Videos, YouTube
• Google: New Media Meets Old Media
  Google has always been considered a giant in the online world—it's even been said it rules the Internet. But one medium it hasn't ventured into is television. Until now, that ...
  Advertising, Brand Awareness, Brand Positioning, Branding, Google, Marketing Strategy, New Media, Television, Web Browsers, Websites, YouTube
• Five Stages of the Purchase Cycle
  Occasionally people may buy on impulse. Often, however, they go through a recognizable purchase cycle. "By targeting specific cycle stages, advertisers can increase relevancy by delivering appropriate messages at the ...
  Advertising, Brand Awareness, Customer Behavior, Keywords, Search Engine Marketing, Targeting
• Hulu: From TV to 'Bliggedy Blogs'
  Hulu has certainly made a big splash in the online video world. It's quickly becoming a favorite way to watch TV shows and movies. But what's ironic is that traditional ...
  Advertising, Blogging, Facebook, Humor, New Media, Television, Twitter, Videos
• Speed Racer Eats FedEx's Dust
  When using DVRs to watch television, we've gotten used to zipping through commercial breaks. We've been also spoiled by limited interruptions at online services like Hulu, where ads rarely last ...
  Advertising, Marketing Inspiration, Online Marketing, Videos
• Commercial Break: The Softer Side of Sears
  In this new Daily Chirp feature, personal-branding guru William Arruda digs into his vast collection of classic TV advertisements and teases out a related lesson for modern-day personal branding. First ...
  Advertising, Brand Awareness, Brand Positioning, Branding, Career Management, Creativity, Personal Branding, Television, Videos, YouTube
• To Sell During a Recession, Shop a Mile in Their ShoesJenny Schade
  Harnessing the power of customer insights throughout your organization produces a powerful, ongoing interactive connection with key constituents that competitors can't duplicate. Beyond the clever words and attention-getting visuals, the ...
  Advertising, Blogging, Brand Awareness, Collaboration, Customer Engagement, Customer Experience, Feedback, Recession, Sales