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Days and Times With Highest Online Ad Click-Through RatesAyaz Nanji
Online advertisement click-through rates (CTRs) are highest on Fridays, and the peak time for clicks occurs between 11 AM and 2 PM every day, according to a recent report from ...
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Content Marketing Sweetens the Mix [Infographic]Verónica Maria Jarski
How popular has branded content marketing become this year? According to recent research, brands and agencies continue to increase their spending for branded content marketing. Check out the following infographic ...
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#SocialSkim: Social Media This Week, Including Salesforce and ExactTarget, Great Branded ContentAngela Natividad
What does Salesforce’s ExactTarget buy mean for social sales? What does great branded content look like? How do you pick the right Twitter name, or tweak pictures for maximum Pinnability? ...
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Marketing Students Say Facebook Is Most Important Social ToolAyaz Nanji
Some 77% of European marketing students say Facebook is the most important social media tool a brand can use to communicate to their generation, according to a recent survey.
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A Master Guide to Product Listing Ads (PLAs) [Infographic]Verónica Maria Jarski
To help marketers best use Google Product Listing Ads, Adchemy researched PLAs, published a best-practices whitepaper, then created the following infographic featuring steps to success and a must-do list.
Ad Copy,
Advertising,
Campaign Management,
Copywriting,
Customer Engagement,
Customer Retention,
Google,
Lead Generation,
Marketing Analytics,
Product Marketing,
Sales and Advertising,
SEO
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Effectiveness of Social Media Cues in Ads [Infographic]Ayaz Nanji
Digital ads and television ads are the most effective at driving interaction with a brand’s social platforms such as Facebook, Twitter and Instagram, according to a recent survey.
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Social Media Delivers Highest-Quality Users in Ad CampaignsAyaz Nanji
Social media delivered the highest-quality users in ad campaigns during the first quarter of 2013, performing 65% better than the industry overall and 33% better than the next best channel, ...
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A New Don: How the Sales Profession Has Evolved Since the Mad Men Era [Infographic]Verónica Maria Jarski
How has the sales profession changed since the martini-soaked Mad Men era? In the following infographic, Lead360 explores how fundamental sales strategies have evolved in the world of sales since ...
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#SocialSkim: Social Media This Week, Including a Content Marketing Children's StoryAngela Natividad
Learn why Facebook's blue and how eBay plans to data-woo advertisers. Get the scoop on paid YouTube subscriptions, a better way to manage B2B expenses, and Yahoo's winning content deal. ...
Advertising,
B2B Marketing,
B2C,
Customer Engagement,
Customer Relationships,
Digital Marketing,
Digital Theory,
Facebook,
Marketing Strategy,
Pinterest,
Retail Marketing,
Social Business,
Social Media,
Social Networking,
YouTube
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7 in 10 Adults Access Content From Newspaper Media Each WeekAyaz Nanji
Most US adults—164 million (69%)—read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month, according to a recent ...
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Internet Ad Revenue Breaks Record, Mobile Achieves 111% YOY GrowthAyaz Nanji
Internet advertising revenues in the United States totaled a record $10.31 billion in the fourth quarter of 2012, an increase of 12% from the third quarter of 2012 and up ...
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Eye-Tracking Study: Native Ads Outperform Banner Ads [Infographic]Ayaz Nanji
Consumers visually engage with native ads 52% more frequently than traditional banner ads and in an equivalent way to editorial content, according to a new study.
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How to Integrate Ratings and Reviews Into Your Social Marketing ProgramsShoma Sarkar
Positive ratings and 5-star reviews from online consumers are powerful marketing content, because consumers trust other consumers for purchasing advice. But few marketers have integrated reviews into their social marketing.
Advertising,
B2C,
Customer Engagement,
Marketing Strategy,
Product Marketing,
Retail Marketing,
Sales and Advertising,
Social Media,
Social Networking,
Testimonials,
User-Generated Content
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#SocialSkim: Social Media This Week, Including What Gets Likes and LinkedIn's Contacts AppAngela Natividad
Learn what ad images get Liked (hint: not logos), how Facebook plans to Trojan-horse mobile, and why you should Pin. Tumblr and Twitter have sweetened deals for advertisers, Water for ...
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One-Third of Americans Regularly Listen to Online RadioAyaz Nanji
One in three Americans age 12 and older, or an estimated 86 million people, now listen to online radio on a weekly basis, and weekly audience size of traditional AM/FM ...
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Broadcasters' Live Online Video Outpaces On-DemandAyaz Nanji
People viewing online content from broadcast and entertainment TV networks watch live video 2.5 times longer than they do video-on-demand (VOD) content, according to a recent report released by Ooyala.
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A Century of Marketing Media and Measurement: The Evolution of the 'Growth Hacker' [Infographic]Verónica Maria Jarski
To demonstrate how marketers have adapted to media innovations through the last century and developed measurements for them, IfbyPhone created the following infographic about the evolution of the "growth hacker" ...
Advertising,
Brand Management,
Business Intelligence,
Consumer Electronics,
Customer Insight,
Customer Satisfaction,
Digital Theory,
Management,
Measurement,
Sales and Advertising,
Social Media,
Websites
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#SocialSkim: Social Media This Week, Including a PowerPoint AlternativeAngela Natividad
Find yourself some Yelp killers, LinkedIn stats, a delicious social alternative to PowerPoint, Twitter #ComedyFest, scratch-and-sniff banner ads, and GIFs... for TV! Skim to get caught up on the week's ...
Advertising,
B2B Marketing,
B2C,
Demographics,
Digital Theory,
Humor,
LinkedIn,
PowerPoint,
Social Business,
Social Media,
Social Networking,
Twitter
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Online Video: 39B Watched, Ad Views Surpass 13B for First Time
Some 182.5 million Americans watched 39.3 billion online content videos in March 2013, and the number of video ad views reached an all-time high of 13.2 billion, according to comScore ...
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Digital Video Advertisers Up Budgets, Shift Spend From Display and TVVahe Habeshian
As online video becomes a part of the marketing plans of a growing cross-section of advertisers, 72% of video buyers' budgets increased in the past year; moreover, 48% of those ...
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