- How to Survive the Tough Times, Personally and Professionally by Michael Beck
There's no one-size-fits-all solution to survival during challenging times. But there are some strategies that will help no matter what situation you and your business are in.
- Four Four-Letter F-Words That Stall Your Career
by William ArrudaIf you want to get ahead in your marketing career, stop using four-letter words that begin with the letter "F."
No, we aren't talking about THAT word. (Although cursing your boss is probably not going to get you very far, either.) ...
- Tips for CMOs: Five Ways to Keep Your Team off the Chopping Block by Robbie Baxter
For most CEOs, good marketing is a bit like pornography—it's hard to define precisely, but they know it when they see it. Still, it's clear that one of the problems is that most CEOs cannot put their finger on what ...
- 22 Questions (and Answers!) About Leveraging LinkedIn to Enhance Your Marketing (and Your Marketing Career)
by Ann HandleyGems of 2008: If you're like most of us, you probably have a LinkedIn profile and a slew of (or at least some) connections there. But are you leveraging LinkedIn to the best of its abilities, as both a marketing ...
- Marketers, It's Time to Hop Off the 'Time Management' Treadmill by Stephan Spencer
Gems of 2008: Ever sigh to yourself, "There just aren't enough hours in the day!"? You're not alone. Most marketers are overloaded and under-resourced. But it doesn't have to be that way.
And managing your time more efficiently isn't the answer.
- 22 Questions (and Answers!) About Leveraging LinkedIn to Enhance Your Marketing
by Ann HandleyLike most of us, you probably have a LinkedIn profile and a slew of connections there. But are you leveraging LinkedIn to the best of its abilities, as both a marketing tool and career resource?
If you aren't sure, you aren't ...
- Marketers, It's Time to Hop Off the 'Time Management' Treadmill by Stephan Spencer
Ever sigh to yourself, "There just aren't enough hours in the day!"? You're not alone. Most marketers are overloaded and under-resourced. But it doesn't have to be that way.
And managing your time more efficiently isn't the answer. Nor is simply ...
- 8 Career Must-Do's for '08
by Jason AlbaThis is not an article that offers tips for a job search, per se. Rather, this article offers career management advice, which is applicable whether you are in a job search or happily employed, and even if you own your ...
- Fueling the Engine of Sales Success: Five Keys to Sustainable Self-Motivation by David McNally
Beaten down by a constant stream of customer "No's," some salespeople find it difficult to pick themselves up and jump back in the game. But there are other salespeople whose motivation and resilience enable them to make every customer call ...
- Eight Things to Do Right Now to Get More out of LinkedIn
by Jason AlbaYou've heard of it, you've read about it, you've even signed up for it—and you still wonder how to get the most out of it.
LinkedIn is the most popular business networking environment around. Its jump from 13 million signups to ...
- Outsourcing and Delegating: Two Keys to Excelling in Your Career by Stephan Spencer
Marketers often lament, "If only I had more time...." Improving your productivity by using something like GTD (Getting Things Done) will take you part of the way there. But you also need to become ruthless at delegating.
The more effectively you ...
- How to Brand Yourself in a Competitive Job Market: Q&A with William Arruda by Mack Collier
An increasingly competitive job market in recent years has led to the birth of the idea of "personal branding," as jobseekers look for ways to stand out to potential employers. One of the leaders of this burgeoning space is William ...
- Successful Networking Through Personal Branding by Daniel Schawbel
Some 80% of available jobs are never advertised, and over half of all employees obtain their jobs through networking.
The most important component of a successful job search is your network, consisting of friends, family, neighbors, acquaintances, teachers, and coworkers.
- Stop Digital Dirt From Undermining Your Employment by William Arruda
Over one-third of employers have eliminated a candidate because of "digital dirt"—information about you online that is either unflattering or inconsistent with the image you would like to portray.
Digital dirt could be preventing you from getting interviews and ultimately landing ...
- Never Look for a Job Again by William Arruda
What if you never had to look for a job again?
Try a job search role reversal: Instead of seeking out jobs, have them come to you. That's the future of career management—and for savvy careerists, the future is now.
- Ten Tips for Perpetual Career Management: Forget the Corporate Ladder by William Arruda
The ladder is the most enduring metaphor for career advancement, yet it is no longer constructive to think of your career progression as climbing a ladder.
In today's dynamic knowledge economy, this sporadic, effortful approach to career management isn't the most ...
- The Four Principles of 'Career Distinction' by William Arruda
Professional success today requires that you change the way you think about your career—by treating career management as an ongoing activity.
Creating your personal brand helps you do so—with the ultimate goal of distinguishing yourself. But before you start working on ...
- Managing Your Marketing Career in a Web 2.0 World by William Arruda
It's no longer the world of work you knew when you graduated from college. The tried and true career management techniques you've been using just don't work in today's marketplace. Working hard, writing a compelling resume, staying connected to head ...
- Job Market Secrets: Seven Tips for Acing the Million-Dollar Interview Question by Debra Feldman
That nerve-wracking question can come near the beginning of an official job interview or sneak up before the meeting is about to close. But poised executives are always ready to answer what is likely the most important question that surfaces ...
- The 10 Biggest Mistakes Marketers Make—No. 10: Failing to Be a Cash-Flow Leader
by Roy YoungMarketing professionals don't get too far in their organizations unless they're perceived as true cash-flow leaders. Such leaders influence people in other parts of the organization to think in terms of how to generate cash flow. They're accountable for profitability. ...