Marketing Resources: Career Management

• Personal Branding Trends for 2012 (Part 2) by William Arruda
  Personal-branding expert William Arruda offers six more trends to keep in mind and on top of in 2012 as you continue to build, improve, and polish your own personal brand as a marketer in tune with the times.
  More articles on Career Management, Forecasts, Personal Branding, Social Networking, Videos
• Personal Branding Trends for 2012 (Part 1)by William Arruda
  Over the years, personal branding has proven to be an effective technique for enabling career success. But how we build our brands is evolving. Learn six personal branding trends for 2012 that'll help keep you ahead of the pack.
  More articles on Career Management, Forecasts, Logos, Personal Branding, Social Media
• How Not to Craft a Professional Bioby Mike Russell
  How effective is your professional bio at building reputation, gaining clients, and generating income? Here are five detailed critiques of real-life professional bios that'll help you avoid common pitfalls in your own bios.
  More articles on Career Management, Creativity, Customer Engagement, Marketing Smarter, Writing
• Keep Up With Marketing's Industrial Revolution: Five Tips for Retooling Your Teamby Ed Thompson
  Marketing automation is rapidly changing how we mine our data, create our programs, deliver our content, and continually refine, streamline, and automate. But getting results requires having (and retooling) the right team.
  More articles on B2B Marketing, Career Management, Hiring Outside Resources, Management, Websites
• How to Hire a Chief Content Officer: 11 Key Traitsby Ann Handley
  What should a business look for in a chief content officer—the key person responsible for sharing and creating its content? To succeed in this important role, your ideal candidate should have these critical (but not so obvious) skills.
  More articles on Career Management, Content, Customer Engagement, Hiring Outside Resources, Thought Leadership
• The Career-Search Game Changer: Your Video Bio by William Arruda, Catharine Fennell
  When you strip away the basic requirements expected of marketers—hard skills and experience—what's left? Everything that can't be said in a resume! Learn how to stand out and let your personal brand shine with a video bio.
  More articles on Career Management, Content, Creativity, Job Search, Videos
• Personal Branding Trends: The Top 11 for 2011by William Arruda
  Staying ahead of personal-branding trends will keep you visible and vital in your marketing career. Learn these 11 personal-branding trends for 2011, and let your brand take center stage.
  More articles on Career Management, Forecasts, Google, Job Search, Marketing Tips, Personal Branding, Social Networking, Videos
• Job-Market Secrets: How to Build Your Network in 12 Days by Debra Feldman
  Networking is the best job-search method and generates more than 80% of new hires. Constantly nurturing your relationships and strategically developing new contacts puts you on the inside track to plum job leads. Learn how to flesh out your network ...
  More articles on Career Management, Job Search, Networking, Personal Branding, Referrals
• 'If You Want This Choice Position…': Seven Virtues of the Perfect Social Media Leaderby Maria Ogneva
  Your social-media manager or director is a critical and strategic hire who will be responsible for formulating and executing your strategy, as well as educating your whole organization and aligning it with that strategy. How can you sift the wheat ...
  More articles on Career Management, Collaboration, Community, Creativity, Social Media
• A New Job-Search Paradigm: A Darn Good Resume Is Not Candidate Marketing!by Debra Feldman
  Most job seekers start their job-search process with many of the same ineffective steps—holdovers from a time before the rise of technology and social media. A job search, like successful business projects, should be expertly strategized, organized, and implemented.
  More articles on Career Management, Job Search, Market Research, Social Media
• How to Ruin Your Brand, Your Business, and Your Career: The 13 Worst Marketing Mistakes, Part 3by M. P. Friedman
  Part 1 and Part 2 of this article covered the first 10 of the 13 worst marketing mistakes. Here are the rest of the top 13 marketing mistakes you should avoid at all cost.
  More articles on Branding, Career Management, Marketing Tips, Metrics, Targeting
• How to Ruin Your Brand, Your Business, and Your Career: The 13 Worst Marketing Mistakes, Part 2by M. P. Friedman
  This article originally addressed the seven worst marketing mistakes. But seven wasn't nearly enough. The list grew until it reached unlucky 13. Here is the next batch of marketing mistakes you should avoid at all cost.
  More articles on Branding, Career Management, Marketing Strategy, Marketing Tips, Targeting
• Leading for Sales Performance: Can Your Managers Answer These Five Critical Questions?by Michael Leimbach, PhD
  To achieve top performance from the sales team, a manager needs the skills and tools to provide clear answers to five simple but profoundly important questions. Together, those questions offer a road map for effective management and a guide to ...
  More articles on Career Management, Customer Engagement, Management, Marketing Smarter, Sales
• Personal Branding Predictions: Top 10 for 2010by William Arruda
  How will the world of personal branding, and business, evolve in the coming year? Here are William Arruda's top 10 predictions for 2010.
  More articles on Career Management, Google, New Media, Personal Branding, Social Networking, Videos
• How to Survive the Tough Times, Personally and Professionallyby Michael Beck
  There's no one-size-fits-all solution to survival during challenging times. But there are some strategies that will help no matter what situation you and your business are in.
  More articles on Career Management, Creativity, Economic Crisis, Marketing Inspiration, Networking, Personal Branding
• Four Four-Letter F-Words That Stall Your Careerby William Arruda
  If you want to get ahead in your marketing career, stop using four-letter words that begin with the letter "F." No, we aren't talking about THAT word. (Although cursing your boss is probably not going to get you very far, either.) ...
  More articles on Career Management, Collaboration, Creativity, Personal Branding
• Tips for CMOs: Five Ways to Keep Your Team off the Chopping Blockby Robbie Baxter
  For most CEOs, good marketing is a bit like pornography—it's hard to define precisely, but they know it when they see it. Still, it's clear that one of the problems is that most CEOs cannot put their finger on what ...
  More articles on Career Management, Chief Marketing Officer, Collaboration, Management, Marketing Inspiration, Measurement, Metrics, Recession
• 22 Questions (and Answers!) About Leveraging LinkedIn to Enhance Your Marketing (and Your Marketing Career)by Ann Handley
  Gems of 2008: If you're like most of us, you probably have a LinkedIn profile and a slew of (or at least some) connections there. But are you leveraging LinkedIn to the best of its abilities, as both a marketing ...
  More articles on Career Management, LinkedIn, Marketing Tips, Personal Branding, Social Networking
• Marketers, It's Time to Hop Off the 'Time Management' Treadmillby Stephan Spencer
  Gems of 2008: Ever sigh to yourself, "There just aren't enough hours in the day!"? You're not alone. Most marketers are overloaded and under-resourced. But it doesn't have to be that way. And managing your time more efficiently isn't the answer.
  More articles on Career Management, Marketing Inspiration, Time Management
• 22 Questions (and Answers!) About Leveraging LinkedIn to Enhance Your Marketingby Ann Handley
  Like most of us, you probably have a LinkedIn profile and a slew of connections there. But are you leveraging LinkedIn to the best of its abilities, as both a marketing tool and career resource? If you aren't sure, you aren't ...
  More articles on Career Management, LinkedIn, Marketing Tips, Personal Branding, Social Networking

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• Digital and Direct Marketing Jobs Rebounding in 1Q12
  Digital and direct marketing hiring is expected to rebound in the first quarter of 2012, according to the Bernhart Associates' Quarterly Employment Report: More than one-half of employers plan to ...
  More articles on Career Management, Forecasts, Research Summaries
• Nine Great Ways to Avoid Being a Thought Leader [Slide Show]by Craig Badings
  Do the words "thought leader" give you cold chills? If you don't want the limelight and you desperately want to conceal your expertise, take these nine steps to fade into ...
  More articles on Career Management, Humor, Marketing Tips, Personal Branding, Thought Leadership
• Grinder, Minder, Binder, Finder: Four Roles a Successful Employee Should Fill [Slide Show]by Christian Gulliksen
  Getting your employees to produce exceptional work requires your telling them concretely what you expect from them. Here's how one employer paved the way to success for her staff using ...
  More articles on Career Management, Creativity, Management
• Small Business Owners Working Harder, but Happy
  More than three-quarters of US microbusiness owners say they are very (42%) or extremely (35%) happy to work for themselves, according to Vistaprint's newly launched Small Business Happiness Index, which ...
  More articles on Career Management, Research Summaries, Small Business
• Direct and Digital Marketing Jobs Rebounding in 1Q11
  In anticipation of stronger business conditions, more than one-half (52%) of digital and direct marketing executives plan to increase hiring in the first quarter of 2011, up from the 41% ...
  More articles on Career Management, Forecasts, Research Summaries
• Direct Marketers Facing Longer Unemployment
  The job outlook for unemployed direct marketers has deteriorated sharply: The median length of unemployment among those actively seeking work is now 12.0 months, compared with 6.5 months reported a ...
  More articles on Career Management, Job Search, Research Summaries
• Digital, Direct Marketing Hiring Softens—Less so for B2B
  Weakening economic signals are having their effect on the employment outlook for digital and direct marketers in the third quarter (Q3), according to the latest quarterly employment report by Bernhart ...
  More articles on Career Management, Economic Crisis, Research Summaries
• AMA Salary Survey: Marketers Cautiously Optimistic
  Despite the residual signs of the economic recession in 2010, marketers have some reason to be optimistic: 53% of marketing professionals say their salaries have increased in 2010 from a ...
  More articles on Career Management, Recession, Research Summaries
• Marketing, Ad Execs Forecast Uptick in Hiring
  The employment outlook for marketing and advertising is showing signs of improvement: 91% of marketing and advertising executives say they are confident in their firms' growth prospects for the third ...
  More articles on Career Management, Forecasts, Research Summaries
• He Ain't Heavy, He's My Colleague
  If the impact of the recession has left your employees battered and bruised, why not make a special point of letting them know how much you value their contributions? "The effort ...
  More articles on Career Management, Management, Recession
• Direct and Digital Marketing Jobs Rebounding
  In anticipation of improving business conditions, digital and direct marketing executives continue to lift hiring freezes: 20% say they now have a hiring freeze, down from the 45% who said ...
  More articles on Career Management, Digital Marketing, Direct Marketing, Research Summaries
• What Am I, a Magician?
  In a post at the Email Karma blog, Matt Vernhout discusses recent layoffs at AOL and the challenges facing employees who remain. "The individuals [who] do end up making it ...
  More articles on Career Management, Email Marketing, Hiring Outside Resources
• Millennial Women Want Work/Life Balance
  Millennial women are optimistic about their career prospects: 94% of young (age 22-35) professional females surveyed say they can achieve a balance between a satisfying professional life and a gratifying ...
  More articles on Career Management, Research Summaries, Segmented Research Data, Women
• Employers to Hire Cautiously in 2010
  Encouraging news about the economy may be easing fears of employers, as 20% of companies plan to add full-time permanent employees in 2010, up from 14% last year, according to ...
  More articles on Career Management, Job Search, Research Summaries, Segmented Research Data
• At the Crossroads
  You need to fill an open position on your marketing team, and you've lined up interviews for the most promising candidates. But in this economy—with so many people competing for ...
  More articles on Career Management, Creativity, Recession
• Gays Prefer Working in States with Marriage Equality
  Other factors being equal, 71% of lesbian, gay, bisexual, and transgender (LGBT) adults would prefer a job with an employer based in a state that recognizes marriage equality over an ...
  More articles on Career Management, Recession, Research Summaries, Segmentation, Survey Data
• You Can't Not Hire Me
  Thanks to the topsy-turvy economy, many marketing professionals who never planned to make a career change are suddenly looking for work. And if you belong to this job-seeking brigade—or suspect ...
  More articles on Career Management, Economic Crisis, Marketing Inspiration, Personal Branding
• Commercial Break: Target, Brand New Day
  In this regular Daily Chirp feature, William Arruda shares some of his favorite television ads. And he offers up a lesson for how the ad relates to your personal brand. ...
  More articles on Advertising, Career Management, Creativity, Personal Branding, Videos, YouTube
• Twitter + Wine = Dream Job
  With all that negativity about today's job market, a bit of lightheartedness doesn't hurt, right? Well, looks like Murphy-Goode Winery in Sonoma City, has done so by creating THE dream ...
  More articles on Blogging, Career Management, Corporate Blogging, Facebook, Job Search, Social Media, Social Networking, Twitter, Video Blogs, Videos, Web Content
• My Big Fat Job List
  Looking for a job in what CNN calls the "worst job market" in decades? To help with your search, we've compiled a Big Fat List of some of the most ...
  More articles on Career Management, Economic Crisis, Job Search, Websites

See all 22 marketing Daily Posts related to Career Management

Career Management online seminar broadcasts from the best minds in marketing

• Dan Pink on How to Apply Motivation 3.0 to Drive Customer ActionBroadcast on 1/26/2012 11:00:00 AM
  More seminars on Career Management, Customer Behavior, Customer Engagement, Management, Marketing Smarter, Research
• How To Be a Social Media Strategist, Not the Social Help DeskBroadcast on 1/27/2011 11:00:00 AM
  More seminars on Career Management, Collaboration, Community, Social Media, Thought Leadership
• You 2.0: Measuring (and Improving) Your Personal Brand on the WebBroadcast on 6/12/2009 11:00:00 AM
  More seminars on Career Management, Google, Measurement, Personal Branding
• Connecting the Dots: How LinkedIn Can Enhance Your Marketing (and Your Marketing Career)Broadcast on 5/29/2008 11:00:00 AM
  More seminars on Career Management, LinkedIn, Marketing Tips, Personal Branding, Social Networking
• All About Brand You: Building a Stand-Out Marketing CareerBroadcast on 9/20/2007
  More seminars on Career Management, Personal Branding, Positioning
• Google, The Secret Weapon for Career SuccessBroadcast on 11/17/2006 11:00:00 AM
  More seminars on Career Management, Google, Job Search, Marketing Tips, Personal Branding
• How to Climb the B-to-B Marketing Career LadderBroadcast on 3/2/2006 11:00:00 AM
  More seminars on B2B Marketing, Career Management, Chief Marketing Officer, Job Search
• Keys to Success as a Web Manager: People, Politics and Content, with Gerry McGovernBroadcast on 12/8/2005 11:00:00 AM
  More seminars on Career Management, Collaboration, Creativity, Management, Metrics
• Marketing Career Turbocharger: Put Yourself in OverdriveBroadcast on 1/6/2005 2:00:00 PM
  More seminars on Career Management, Collaboration, Creativity, Google, Job Search, Personal Branding

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Career Management Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10 Author Series: How Everything You Learned About Motivation Is Wrong—And How to Do It RightReleased on 12/9/2011 10:00:00 AM
  More Take 10 on Career Management, Marketing Inspiration, Marketing Tips
• Take 10: How to Stop Multitasking and Become More ProductiveReleased on 10/7/2011 10:00:00 AM
  More Take 10 on Career Management, Creativity
• Take 10: Optimize Your LinkedIn Profile in 11 Easy StepsReleased on 7/16/2010 10:00:00 AM
  More Take 10 on Career Management, Keywords, LinkedIn, Networking, Personal Branding, Social Media

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Career Management marketing downloads for the busy professional

• Conducting a Marketing Job Search
  Here's your guide to landing that perfect marketing job. Complete with exercises, checklists, and a whole boatload of advice, you can be on your way to a better, more challenging, and more rewarding position.
  More tools on Career Management, Job Search, Personal Branding
• Your Career Management Guide
  As marketers, you juggle many projects, priorities, and agendas all at the same time. This life of multitasking sometimes means you forget one of your most important professional projects: managing your career. Although we can't help you find the time to manage your career, this template to managing your career can tell you how. With exercises, checklists and step-by-step guidelines on how to make this lifelong project - your career - your biggest professional success.
  More tools on Career Management, Job Search, Personal Branding
• Benchmark Survey: Communication Skills
  Link directly to the raw (aggregate) data in this 2005 survey about the skill level survey respondents have in various ways of communicating. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for you.
  More tools on Career Management, Email Marketing, PowerPoint, Public Speaking, Writing
• Managing Your Marketing Career
  Not only does your job require you to keep up with the new trends and strategies of the day, so does your career. This guide, with advice from some of our top career specialists, will help you identify you're strengths and weaknesses (sound familiar?), your true soulmate of a job and the best strategies for landing it. Even if you already think that you've got the career thing under control, this guide will give you new ideas and the tools to get to where you want to go, and beyond!
  More tools on Career Management, Job Search, Personal Branding

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