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Four Keyword Research Mistakes to Avoid at All Costsby Lior LevinIf you are serious about the words "sales," "profit," and "conversions," you must master keyword research. Learn four common pitfalls marketers make when selecting keywords—and how to avoid them.
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Case Study: Why Targeting by Level of Engagement Worksby Becca WrightThe words "engagement" and "hypertargeting" are practically everywhere, but what happens when you combine the two? Learn how one company ran a diverse campaign that captured the interest of core, ...
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The Future of Marketing Is Crowdsourcedby Brandon EvansYour customers will soon wield more and more power, becoming the most powerful communications channel. Are you ready for the new world of marketing? Learn the five keys to building ...More articles on Branding, Customer Engagement, Marketing Inspiration, Marketing Strategy, Measurement, Targeting
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There's No One-Size-Fits-All Internet: Why Audience Should Determine Website Designby Joshua BixbyDo you know your audience? If you're taking a one-size-fits-all approach to website design, you could be alienating your core customers. Make sure you learn your audience's Web-usability priorities, behaviors, ...
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Feng Shui for Mobile Marketers: Best-Practices for Creating a Harmonious Mobile Environment by Mark SimpsonFor years, marketers have been working to perfect their sites to create just the right energy to ensure happy customers—and seamless selling. But it wouldn't be wise to transfer those ...More articles on E-Commerce, Marketing Strategy, Mobile Marketing, Personalization, Segmentation, Targeting
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How to Build Your Own Customized B2B Prospecting Lists for Freeby Arvind SehtiaA customized prospecting list is a great resource for your cold calling, direct mail, and email marketing efforts. If you prefer to "do it yourself," here are nine steps for ...
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Variety Is the Spice of Inbox Life: Four Nonpromotional Email Message Typesby Karen TalaveraSpice up your email campaigns. If you're sending out only promotional messaging, your campaigns could be bland. Here are four types of greetings you should include in your message stream.More articles on Email Campaigns, Email Marketing, Marketing Tips, Newsletters, Personalization, Targeting
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How to Find and Target Your Ideal Prospects on the Webby John LeavyWouldn't it be good to know who your ideal prospects are before sending out emails, newsletters, tweets, or Facebook fan-page invites? Learn how to identify, find, and market to the ...
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Facebook, Twitter, LinkedIn, Blog... Where Is Your Hub?by Sally MarshallIs your online presence scattered about and disconnected? Learn how to centralize and connect your presence across different social sites by creating a social hub that'll get the right people ...
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The Case for Ongoing Media Relations and 10 Tips and Tools to Help You Spread the Wordby Lana SansurYou might think you don't need a media relations program, or don't have the resources for it... but how cool would it be to have the media singing your praises? ...
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Go Local: Seven Steps to Running Geotargeted Campaigns Like a Proby Kfir MoyalThis is the decade for geotargeted local advertising and bringing the global presence to the local user. Though it may seem daunting, getting local can be a simple and rewarding ...
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Data Doesn't Always Equal Intelligenceby Gary LeeNew tools are popping up each day to help marketers collect an abundance of data, but that data doesn't always translate to insight, let alone intelligence. Learn how to make ...More articles on Keywords, Market Research, Marketing Smarter, Measurement, Public Relations, Targeting
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Five Steps to Optimized New-Business Prospecting Listsby Jenny VanceWhether your new-business prospecting list is purchased or homegrown, your business can improve sales 100% or more. The key isn't just about how companies effectively work the phone but, rather, ...More articles on Content, Customer Acquisition, Lead Generation, Marketing Tips, Measurement, Sales, Targeting, Writing
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Five Steps to Engaging Online Communitiesby Sarah ManleyEverywhere you look, people are talking about "communities"—how to find them, how to join them, and... if you're lucky, how to successfully sell your products and services to their members. ...More articles on Brand Ambassadors, Community, Customer Evangelists, Marketing Tips, Social Media, Targeting, Word of Mouth
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Mobile Marketing: No Longer a Tradeoff Between Reach and Targetingby Gib BassettCommunicating with your customers via the mobile platform is an effective way to engage, share offers, and learn about your consumers. Learn how to reach your target audience and boost ...More articles on Branding, Customer Engagement, Mobile Marketing, Personalization, ROI, SMS, Targeting
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How Vulnerable Are You to Customer Defection?by Laura PattersonOur job as marketers is to acquire, grow, and retain profitable customer relationships to create a sustainable competitive advantage. Here are five factors for measuring (and maintaining) successful customer relationships.More articles on CRM, Customer Acquisition, Customer Loyalty, Customer Relationships, Marketing Tips, Measurement, Segmentation, Targeting
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Avoid the High Cost of Untargeted Marketingby Mark SmithTargeted campaigns have become a necessity for companies trying to meet the demand for customer personalization. Learn how to replace your mass outreach with tailored messages that'll reap results and ...More articles on Consumer Electronics, Customer Experience, Personalization, Social Media, Targeting
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List Segmentation: Why It's Important and How to Do Itby Georgia ChristianList segmentation increases the relevancy of your email messages—resulting in higher open and click-through rates and increased sales. Not sure how to get started? Here are eight factors to consider ...
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Make Your Next Tradeshow a 'Qualified' Successby Rob MurphyTradeshows remain one of the most effective ways to market your brand. But it's essential to understand who your key targets are—and aren't. Implementing a well-thought-out engagement strategy will lead ...More articles on Community, Creativity, Lead Generation, Marketing Tips, Targeting, Trade Shows/Events
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Five Steps to Interactive Marketing Success With Behavioral Analyticsby Akin ArikanMany organizations struggle to capture, organize, and effectively act on Web data to drive marketing programs. Here is a five-step path to help marketers develop their capabilities and expand the ...More articles on Channel Marketing, Interactive Marketing, Marketing Tips, Measurement, Targeting, Web Analytics, Website Design
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