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• Email Optimization: Case Studies and Actionable Tips [Infographic]Laura Forer
  You email marketing program may be cruising along, but are there steps you can take to give it even more power? This graphic gives ideas, and it also shares email ...
  Email Marketing, Segmentation, Testing, Videos
• Why Email Still Reigns Supreme [Infographic]Laura Forer
  Email is one of the earliest digital marketing channels, and despite competition from other, newer, channels... it's still one of the most effective. See why that is, and get tips ...
  Email, Email Marketing, Personalization, Testing
• 10 Overlooked B2B Optimization Opportunities to Boost Your WebsiteIris Shoor
  You've been testing CTAs and landing pages, but now what? Here are 10 lesser-known—but highly effective—tactics you can use to increase website conversions.
  Content, Lead Generation, Measurement, Sales, Testing, Website Design, Websites
• Increase Website Traffic Without Improving Search Rank: A Guide to CTR-Testing for Title Tags and Meta DescriptionsMichael Hayes
  Using conversion rate optimization techniques in clickthrough-rate testing of title tags and meta descriptions can increase Web traffic (without dealing with search rank).
  Content, SEO, Testing
• Seven Ways to Increase Email Open and Clickthrough Rates [Infographic]Laura Forer
  Don't let your email program get stagnant. Just because it seems to be working doesn't mean you can't improve it. Check out this graphic for tips on seeing your emails ...
  Email Marketing, Email Subject Lines, Marketing Communications, Testing
• Kiss Your A/B-Testing Goodbye... Sort OfDavid Schroeder
  A/B-testing has always been an effective way to optimize conversion rate, but new technologies are optimizing your optimization.
  AI, Landing Pages, Marketing Smarter, Marketing Strategy, Testing
• Five Things Pro Facebook Marketers Do DifferentlyMadelyn Newman
  Why is it that some brands seem to achieve success with social advertising, whereas others struggle to find the right formula? Read on for five secrets from Facebook marketing pros ...
  Advertising, Facebook, Marketing Smarter, Segmentation, Social Media, Testing
• Five Mistakes That Are Costing You Precious B2B LeadsRohan Ayyar
  At the end of the day, lead generation is B2B marketing's primary task. It is also the trickiest. Getting disconnected from what customers want happens a lot more and faster ...
  Email, Email Marketing, Lead Generation, Sales, Social Media, Testing, Value Propositions, Web Analytics
• Four Steps to a Winning Lead-Generation Process [Infographic]Laura Forer
  Creating a lead-generation strategy doesn't have to be complicated. This infographic walks you through four basic steps to get started.
  B2B Marketing, Lead Generation, Lead Quality, Marketing Strategy, Testing
• Three New Facebook Ad Features to Boost Your ROIRicha Pathak
  Facebook recently introduced new features that help advertisers garner more return on their social media advertising investments. These three features, especially, are worth a try.
  Advertising, Facebook, Mobile Marketing, Social Media, Testing
• The Ultimate Email Marketing Cheat Sheet: Facts, Stats, and Actions [Infographic]Laura Forer
  So much more goes into an email campaign than simply hitting the "send" button. Here are the numerous aspects of your entire email strategy to consider—from personalization and lead generation ...
  Email, Email Campaigns, Email Marketing, Lead Generation, Mobile Marketing, Personalization, Testing
• Three Ways Your Brand's Visual Identity Can Win (or Lose) New Customers [Infographic]Laura Forer
  What do your brand's colors say about your company? Check out this infographic for tips on creating a visual identity to help your brand stand out and win customers.
  B2C, Brand Management, Branding, Customer Behavior, Marketing Smarter, Personalization, Testing, Website Design
• #SocialSkim: LinkedIn's Major New Milestones, Twitter's Growth Rebound: 10 Stories This WeekChristian Neri
  This week: LinkedIn hits half a billion users, rolls out new Matched Audience ad targeting; Instagram's growth accelerates, nears 1 billion users; Twitter reports growth, plans to livestream content 24/7; ...
  Advertising, Career Management, Content, Digital Marketing, Digital Theory, Facebook, Influencer Marketing, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Social Analytics, Social Media, SocialSkim, Targeting, Testing, TV, Twitter
• #SocialSkim: LinkedIn Launches Trending Topics, Facebook Targets Snapchat: 11 Stories This WeekChristian Neri
  Facebook undermines Snapchat, dives into politics and fundraising; LinkedIn launches trending topics; YouTube defends itself against big advertisers; best times to publish on LinkedIn; Facebook ad benchmarks for 18 industries; ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Google, LinkedIn, Mobile Marketing, Social Analytics, SocialSkim, Testing, YouTube
• Seven Steps to Turn Browsers Into Buyers: Improve Website Revenue With CRO [Infographic]Laura Forer
  Few things are lonelier than a website with many visitors but no conversions. Take some advice from the pros on conversion rate optimization (CRO) to turn those browsers into buyers.
  Data, Digital Marketing, E-Commerce, Obama, Testing, Websites
• Five Golden Strategies to Bring Luck to Your Email Campaigns [Infographic]Laura Forer
  Wouldn't it be nice to find a pot of gold at the end of your email campaigns? Check out this St. Patrick's Day-themed infographic with five tips to help you ...
  Email, Email Campaigns, Email Marketing, Humor, Segmentation, Testing
• How LinkedIn Uses LinkedIn for Marketing: The Secret Sauce [Infographic]Laura Forer
  What better way to learn how to use LinkedIn for marketing than from the people at LinkedIn itself? Find out their secret sauce for successful LinkedIn marketing.
  Advertising, B2B Marketing, Blogging Strategy, Content, LinkedIn, Testing
• Three PPC Landing Page Tips Hardly Anyone Takes Advantage OfJohnathan Dane
  In PPC advertising, landing pages are crucial to performance. But not just any landing page will work for your industry or company. You can apply all the advice and best-practices ...
  Ad Copy, Advertising, Customer Acquisition, Customer Behavior, Landing Pages, Lead Generation, PPC Campaigns, Testing
• The Secret to More Effective Ads on Facebook: The Science of TestingMatt Thomas
  If Facebook were a country, it would be the biggest one... which is why it's so important for marketers to understand how to advertise effectively on Facebook. Your successful ad ...
  Ad Copy, Advertising, Facebook, Measurement, Testing
• Seven Common Mistakes Marketers MakeSubir Kumedan
  If you decide to fix even one of the following mistakes, you will see better results for you and your business.
  Customer Behavior, Customer-Centric, Customer Experience, E-Commerce, Landing Pages, Testing, Website Design, Websites