Web Copy

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• The Most Effective Number in Article Headlines [Infographic]Ayaz Nanji
  Which number in headlines for list-based articles/blog posts is correlated to the most social shares? To find out, Venngage examined the performance of 121,333 "listicle" articles/posts from brands and publishers.
  Blogging, Content, Copywriting, Corporate Blogging, Research Summaries, Web Copy, Writing
• Nine Ways to Invite More Engagement With Your ContentKristian Jønsson
  We are all after content that converts readers into customers, gets shared, builds backlinks, and ranks high in search results. But you can't get any of these results unless your ...
  Content, Customer Engagement, Engagement, Web Content, Web Copy, Writing
• 10 Website Go-Live Tips to Ensure a Smooth LaunchBrian Shilling
  Congrats, you're 99% of the way done with your new or redesigned website project, but it's not time to relax just yet. Follow these website launch tips for a seamless ...
  Content, Google Analytics, Project Management, Web Analytics, Web Copy, Website Design, Websites
• Content Writer vs. Copywriter: What's the Difference?Pam Berg, Katie Rottner
  When it's time to outsource copywriting or content writing to bolster your marketing, you need to be clear on one thing: Should you hire a copywriter or a content writer? ...
  Ad Copy, Content, Content Marketing, Copywriting, Inbound Marketing, Search Engine Marketing, SEO, Web Content, Web Copy, Writing
• Writing: Six Types of Hooks to Reel in ReadersSara McGuire
  A hook is the initial sentence (or single word) that grabs the attention of readers and entices them to keep reading. Here are six ways you can approach writing a ...
  Blogging, Content, Content Marketing, Copywriting, Web Content, Web Copy, Writing
• Localizing Your Website Can Help You Win Customers [Infographic]Laura Forer
  If your website targets visitors worldwide but is only in English, then you could be missing major opportunities. This infographic explains why localizing your website should be a must for ...
  Copywriting, International Marketing, Local Marketing, Web Content, Web Copy, Websites, Writing
• The Ultimate Restaurant Marketing Guide [Infographic]Laura Forer
  Just as a master chef combines various flavors, restaurants must combine their offline presence, their online presence, and their dine-in experience to create a delicious—and successful—marketing combo.
  Customer Behavior, Customer-Centric, Customer Communications, Customer Experience, Customer Loyalty, Customer Relationships, Referrals, Web Copy, Websites, Word-of-Mouth
• A 12-Point B2B Positioning Health-CheckLawson Abinanti
  This B2B positioning health-check will tell you how effective your positioning really is. And it'll help you overcome preconceived notions about positioning effectiveness and give you a proven way to ...
  B2B Marketing, Content, Marketing Strategy, Positioning, Positioning Statements, Value Propositions, Web Content, Web Copy, Websites
• What to Consider Before Using Web Fonts for Your Print MarketingNicholas Brown
  Marketers may assume that all fonts that look great online translate cleanly to print marketing materials, but differences exist between digital-optimized fonts and print fonts. Choosing the wrong font can ...
  Print Collateral, Web Copy, Website Design
• Four Ways to Woo New Customers With Sweet-Talking Web CopyLisa Pierson
  Ready to learn how to woo new customers? Use the following four ways to sweep them off their feet with some sweet-talking Web copy.
  Content, Copywriting, E-Commerce, Web Content, Web Copy, Writing
• Why Creating a Personal Online Experience for Your Visitors Is Critical [Infographic]Verónica Jarski
  Marketers are increasingly turning to Web personalization to engage audiences on their websites. Are you? If not, check out these reasons to consider personalization.
  Customer Engagement, Customer Experience, Personalization, Web Content, Web Copy, Website Design, Websites
• 10 Tips for Making Popups Go the Extra Mile for Your BusinessReshu Rathi
  Popups were once the bane of the Web; today, they are an excellent way to capture visitors' attention and improve conversion rates. But if not done properly, they still ruin ...
  E-Commerce, Email, Personalization, Retail Marketing, Web Copy, Website Design, Websites
• How a Simple Story Can Help You Win Your Prospect's TrustTerrence Blair
  When someone first visits your website, it's unlikely she's going to buy from you, no matter how good your product or service is. She needs to come to trust you ...
  Copywriting, Customer Acquisition, Customer Behavior, Customer Engagement, Customer Relationships, Sales, Web Content, Web Copy, Writing
• Kill These 12 Content Marketing Software Bugs (It's Not What You Think)Ernest Nicastro
  These tips are for debugging content marketing software of a different sort—the words, phrases, and sentences that constitute your marketing content. So avoid misusing these 12 words or phrases.
  Content, Content Marketing, Copywriting, Web Content, Web Copy, Writing
• The Most Effective Elements of Clickbait Article HeadlinesAyaz Nanji
  What makes a clickbait article headline effective? Does it include a number? The mention of an animal? Some topic currently in the news?
  Blogging, Content, Research Summaries, Survey Data, Web Copy, Writing
• Nine Copywriter Woes: Mistakes to Avoid With Your CopywriterJennifer Smoldt
  Without even knowing it, you may be hindering project success and timelines. Knowing what makes your copywriter tick versus what ticks them off can mean all the difference between a ...
  Career Management, Content, Content Marketing, Copywriting, Creative Briefs, Hiring Outside Resources, Management, Web Content, Web Copy, Writing
• Discover Shockingly Good Returns in Native AdvertisingDaniel Wilkinson
  If you find a reputable marketplace that meets your clients' audience requirements and you combine that with valuable content, the results can be good—shockingly good.
  Ad Copy, Advertising, Content, Content Marketing, Digital Marketing, Native Advertising, Web Copy, Websites
• Five Reasons Your Global Marketing Is Failing (and How to Fix It)Elizaveta Naumov
  You've expanded internationally, but for some reason your marketing isn't making the impact you thought it would. Here are some common pitfalls of global marketing and practical strategies to overcome ...
  International Marketing, Market Research, Marketing Strategy, Web Content, Web Copy, Websites
• Nine Checkout Optimization Tips to Reduce Shopping Cart AbandonmentKhalid Saleh
  After all the effort you put into optimizing your e-commerce pages, it is truly disheartening to see two-thirds of your potential customers abandon their online shopping carts. But you can ...
  B2C, Content, Customer Acquisition, Customer Behavior, Customer Service, E-Commerce, Retail Marketing, Web Copy, Websites
• How to Use an Exit-Popup Strategy to Grow Your Email List (Without Annoying Your Readers)
  There's no denying that popups, especially exit popups, work. But there's also no denying that they annoy website visitors. So how can you make exit popups bearable (or even enjoyable!) ...
  Advertising, Content, Email, Email Lists, Web Copy, Websites