Ad Copy

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• 7 Marketing Lessons (and an Infographic) for Next Year's Super Bowl Advertisers (and You)Jeffrey K. Rohrs
  This year's Super Bowl advertisers' near total failure to engage viewers beyond the TV screen led me to distill seven marketing lessons for any marketer looking to get more ROI ...
  Ad Copy, Advertising, Brand Awareness, Branding, Customer Acquisition, Customer Engagement, Customer Relationships, Digital Marketing, Digital Theory, Direct Marketing, Email, Facebook, Integrated Marketing, Interactive Marketing, Lead Generation, Mobile Marketing, Online Marketing, Smartphones, Social Media, Television
• Five Critical Elements in a Successful PPC Campaign
  "PPC campaigns can be a costly game when they aren't well-planned and wisely implemented," writes Charles Dearing in a guest post at Brandignity. "So, don't waste your time and money ...
  Ad Copy, Keywords, Landing Pages, PPC Campaigns
• Six Steps to Developing Creative Executions EfficientlyAdam Garson
  However efficient your organization's processes may be, you're almost certainly experiencing endless rounds of revisions in the development of creative—ads, graphics, emails, press releases... Follow these rules to stop the ...
  Ad Copy, Brand Positioning, Copywriting, Creative Briefs, Creativity, Marketing Challenges, Positioning
• Brands Missing Out on Mobile Ad Opportunities
  Smartphone users who are familiar with mobile ads appear to be comfortable making a purchase or recommendation as a result of an ad, but many others still haven't viewed a ...
  Ad Copy, Advertising, Content, Customer Engagement, Mobile Marketing, Research Summaries, Word-of-Mouth
• Funny Ads Beat Frugal in Good Times and Bad
  Humorous ads consistently resonate best with viewers, regardless of the state of economy or year, according to a report by Nielsen, which examined the advertising effectiveness of more than 4,000 ...
  Ad Copy, Advertising, Recession, Research Summaries
• What's Wrong With This Picture? The Stauer ChronographBarry Densa
  We've all seen them—those disastrous ads that make us cringe as marketers. Here is a detailed critique of one ad—gone terribly wrong—that'll help you avoid a host of pitfalls in ...
  Ad Copy, Advertising, Taglines, Testing, Websites
• The Five Rules of Great Radio: Rule 2 [Video]Brent Walker
  Quick! Recite the first five billboards you saw on your drive to work this morning. You don't remember, right? OK, how about the first three headlines you saw on your ...
  Ad Copy, Advertising, Marketing Smarter, Television
• Facebook Nabs Nearly One-Third of Display Ad Market
  Nearly 1.1 trillion display ad impressions were delivered to US Internet users in the first quarter of 2011; among them, Facebook accounted for 346 billion—31.2% of the total display market—nearly ...
  Ad Copy, Facebook, Research Summaries
• Seven Reasons Why Leading With Price Will Kill Your Advertising, Your Branded Offers—and Your CompanyDan Hill
  Leading with price in your messaging suggests your brand has nothing else to say or show for itself. And that's not good for a host of reasons.
  Ad Copy, Advertising, Brand Equity, Brand Loyalty, Customer Behavior, Pricing
• Google's News: Hope for Online Advertising
  Google's announcement of its third-quarter results sounded a welcome note of hope for everyone in this recession—and for online marketers in particular.
  Ad Copy, Advertising, Google, Online Marketing, PPC Campaigns, Recession
• Know What Happens When You Don't Advertise? Google Knows.
  It's safe to say the first batch of post-dot-com-bubble brands have come into their own. Brands like Google, eBay, and Amazon. The one thing that sets them apart? They became ...
  Ad Copy, Advertising, Brand Awareness, Google, Television
• Use Search Queries to Save Money and Increase ConversionsCraig Danuloff
  Search queries, the exact word or phrases a person types, are a vital clue into the objectives of the searcher and how valuable that person is to your business. Is each ...
  Ad Copy, Google, Keywords, PPC Campaigns, Search Engine Marketing
• Marketing Addictionary: 'Badvocate'
  Badvocate: (noun): People who passionately criticize or detract from companies, brands, or products.
  Ad Copy, Creativity, Customer Behavior, Customer Experience, Customer Relationships, Customer Satisfaction, Writing
• Look for the Silver Lining
  A recent television spot for a major insurance company—set to the wistful tinkling of a piano—opens with evocative images from the Great Depression. "1931 was not exactly a great year ...
  Ad Copy, Marketing Smarter, Recession
• Most Super Bowl Ads Aimed at Males; Most Money Spent by FemalesGerry Myers
  A few basic thoughts advertisers should consider for the 2010 Super Bowl: • Who watches the Super Bowl? Approximately 100 million viewers, with more than 40 percent of them women. • Who ...
  Ad Copy, Advertising, Targeting, Women
• Code Blue: A First Aid Kit to Revive a Failing PPC CampaignWilliam Leake
  Perhaps your spending has spiraled out of control and your conversions haven't budged. Or, like many of us, maybe your performance is fine but your budgets have been slashed, forcing ...
  Ad Copy, Landing Pages, PPC Campaigns
• Bandage, Please
  All marketers have the same goal for their paid search campaigns: increase conversions while keeping costs down. So when the opposite occurs and a marketer finds him or herself spending ...
  Ad Copy, Keywords, Landing Pages, Lead Generation, Search Engine Marketing, SEO
• Some Extremely Bad Words
  In a post at Entrepreneur.com, Susan Gunelius identifies ten words marketers should avoid in the coming year. "I think her list will surprise you," says Drew McLellan at his Marketing ...
  Ad Copy, Copywriting, Small Business, Writing
• You Want to Cut What??
  It’s no secret that when the economy goes south, the first cuts companies often make are from marketing. That could mean "bye-bye search budget" if you don’t take steps now ...
  Ad Copy, Copywriting, Economic Crisis, Search Engine Marketing, Web Analytics, Website Design
• The Angel in Red Speaks to Us
  According to Drew McLellan, there exist only a few rules for outdoor advertising—for instance, use provocative visuals and less than seven words. But in a blog post, he recalls a ...
  Ad Copy, Marketing Inspiration, Marketing Tips