Customer Relationships

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• Why Combined Campaigns Benefit Your MarketingIvan Guzenko
  Here's a look at what combined campaigns are and how they can help your marketing.
  Advertising, Customer Engagement, Customer Relationships, Marketing Strategy, Sales and Advertising, Social Media
• Five Ways to Boost Revenue Without Increasing Customer CountCasey Farquharson
  In search of additional revenue, businesses often go off into the unknown, chasing new customers and forgetting about their existing customer or client base and its vast untapped potential.
  Customer Acquisition, Customer Communications, Customer Insight, Customer Relationships, Customer Retention, Sales
• How Well Do B2B Marketers Understand Their Customers?Ayaz Nanji
  Some 80% of B2B marketers say they can gauge which customers are their most valuable, and 64% say they understand customers' past purchase behaviors, according to a recent report from ...
  B2B Marketing, Brand Management, Brand Positioning, Customer Engagement, Customer Relationships, Research Summaries, Segmentation, Survey Data
• Top Five Questions Marketers Should Always Be Asking ThemselvesPreeti Upadhyaya
  With so many projects, deadlines, channels, and metrics to consider, marketers can easily forget the basics. To keep your eye on the prize—your audience—you should always be asking yourself these ...
  Customer Acquisition, Customer Behavior, Customer Communications, Customer Relationships, Engagement, Personas, Positioning, Sales, Writing
• How to Fuel Your Sales Engine With Social Content [Infographic]Verónica Jarski
  How can brands convert social content into sales? Here are some tips for getting started.
  Content, Content Strategy, Customer Evangelists, Customer Relationships, Sales, Social Media
• The Power of Location in an Instant Gratification EconomyPehr Luedtke
  Can brick-and-mortar businesses thrive in today's instant gratification economy? I believe so. Here's why.
  Customer Experience, Customer Relationships, Retail Marketing, Sales
• What Sales Can Learn From Marketing (and Vice Versa)Rob Murphy
  When Marketing and Sales work together, they can become the ultimate revenue-generating powerhouse for your company.
  Customer Engagement, Customer Relationships, Marketing Strategy, Sales
• Five Tips for Effective 'Emotional Branding'Jeannette de Beauvoir
  As a marketer, you're selling a way to improve people's lives; to do that effectively, you have to make them feel—not just think—that you're the answer to their problem. Feeling ...
  Brand Awareness, Brand Management, Branding, Content, Content Marketing, Customer Behavior, Customer Relationships
• How Big Data Can Help You Provide a Better Customer ExperienceTamara Solarich
  Big Data may be an organization's most effective tool for delivering the kind of customer experience that separates that organization from its competition.
  Big Data, Customer Engagement, Customer Experience, Customer Relationships, Marketing Strategy, Sales
• Content Marketing Lessons From the Battle Between Amazon and HachetteSeth Dotterer
  Can you handle—on your own—attacks on your brand from cyber-criminals? Or do you need a brand-protection tool to help
  Content, Content Marketing, Content Strategy, Customer Engagement, Customer Relationships, Marketing Strategy, Marketing Tips, Websites
• How to Make a Negative Review a Positive ExperienceHolly Cordner
  Your first instinct on seeing a negative online review may be to immediately and vigorously defend your business. But don't overreact. You may well be able to turn the situation ...
  Blog Comments, Customer Behavior, Customer Communications, Customer Relationships, Customer Satisfaction, E-Commerce, Public Relations, Retail Marketing, Testimonials, User-Generated Content
• Why Having Your Business Pigeonholed Can Be a Good ThingSteve Woodruff
  Being pigeonholed in your personal life may be frustrating, but in business, being pigeonholed has its benefits.
  Brand Management, Branding, Career Management, Customer Relationships, Reputation Management
• 2014 B2B Forum: A Sampling of Session RecapsDan Gorgone
  Day 1 of the MarketingProfs 2014 B2B Forum was, as expected, both highly educational and downright entertaining, featuring speakers Scott Stratten, Stacy Darling, Susan Emerick, Shane Snow, Marti Konstant, Tom ...
  Career Management, Customer Acquisition, Customer Relationships, Market Research, Marketing Strategy, Mobile Marketing, Social Media
• Three Ways You Can Demonstrate Your Value to CustomersChristopher Faust, Tom Pisello
  Sales reps fail to make quotas when they struggle to communicate value to their customers. Are you articulating your value to customers?
  Content Strategy, Customer Engagement, Customer Relationships, Customer Retention, Marketing Strategy, Sales
• How to Innovate Your Email Marketing: Unlock the Fourth Type of CampaignMichael Fisher
  Innovation in email marketing is tied to the customer conversation. If marketers don't keep their end of the conversation up between purchase cycles, they risk becoming irrelevant or forgotten.
  Content, Customer Communications, Customer Relationships, Email, Email Campaigns, Email Marketing, Engagement
• How to Personalize Event Experiences by Using DataMatthew Wainwright
  Event marketers can use data to plan more personalized events that appeal to attendees, boosting attendee satisfaction and retention, customer relationships, and return on event investment.
  Conferences, Customer Experience, Customer Insight, Customer Relationships, Data, Personalization, Sales, Tradeshows/Events
• Answering the Call for Integrated ServicesMark C. Nardone
  Today's brands are demanding more from agencies. What do they want? And how are agencies responding to those needs?
  Customer Relationships, Customer Satisfaction, Marketing Strategy, Thought Leadership
• It's Now Possible to Call From Your Wrist. Marketers, Are You Keeping Up?Eric Holmen
  Inbound phone calls convert at up to 10-15 times the rate of traditional Web clicks. Meanwhile, Apple, Google, Twitter, and Amazon recently released products or features that merge calls with ...
  Customer Communications, Customer Insight, Customer Relationships, Inbound Marketing, Mobile Marketing, Retail Marketing, Sales
• How to Build an Influencer Marketing StrategyAndrew Cravenho
  By encouraging influential people—bloggers, customers, thought leaders, journalists, consultants, experts—to talk about your products and to recommend them, you quickly score a unique advantage over your competitors.
  Collaboration, Customer Behavior, Customer Relationships, Influencer Marketing, Lead Generation, Marketing Strategy, Online Marketing, Social Networking, Word-of-Mouth
• Why You Should Use In-Person Events to Foster Customer RelationshipsTim Raybould
  Marketing is about building relationships, and one of the best ways to do that is to meet with customers in person.
  Brand Ambassadors, Brand Loyalty, Customer Engagement, Customer Loyalty, Customer Relationships