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• One-Third of Americans Recommend Brands They Like, Follow
  Nearly two in five online adults worldwide (38%) say they have recommended a brand they "like" or follow on a social networking site; however, that level varies dramatically across geographic ...
  Facebook, Research Summaries, Social Networking, Twitter, Voice of the Customer
• Twitter Adoption Nudges Up, Daily Check-In Levels Double
  Some 15% of online adults in the US say they use Twitter, up from the 13% who said so a year earlier, according to a report by Pew Research. Only ...
  Mobile Marketing, Research Summaries, Social Media, Twitter
• B2B Social Marketing Growing, LinkedIn Top Channel
  Though B2B marketers use a variety of platforms for social media marketing, a plurality (30%) cite LinkedIn as their most important channel for social outreach, according to a report by ...
  B2B Marketing, Blogging, Branding, Facebook, LinkedIn, Measurement, Research Summaries, Search Engine Marketing, Social Media, Twitter, YouTube
• Social Media Ad Spend to Reach $9.8B by 2016
  Social media advertising revenue—now dominated by Facebook and Twitter—is forecast to reach $9.8 billion in 2016, up from an estimated $3.8 billion in 2011, a compound annual growth rate (CAGR) ...
  Advertising, Facebook, Research Summaries, Social Media, Social Networking, Twitter
• Brands' Posts Rival Friends' in Social Media Influence
  Social media content posted by brands appears to influence consumers' buying decisions nearly as much as content posted by friends, according to a survey from Market Force Information.
  Content, Corporate Communications, Facebook, Research Summaries, Social Media, Twitter, Word-of-Mouth
• Six Ways to Chop That Tweet Down to Size [Slide Show]Christian Gulliksen
  Brevity is the soul of wit, but it's also the soul of a well-crafted tweet. Learn effective tips for communicating a fully developed thought in 140 characters—or less.
  Social Media, Twitter, Writing
• LinkedIn Beats Twitter and Facebook in B2B Conversions
  Among three leading social networking platforms—LinkedIn, Twitter, and Facebook—LinkedIn is the most effective source of leads for B2B companies, according to data from HubSpot.
  Facebook, Lead Generation, LinkedIn, Research Summaries, Social Networking, Twitter
• How to Go B2B at Three Major Social Sites
  All social networking sites hold potential for B2B marketers, Kevin Murphy argues in a recent post at the Intel blog. Still, many companies seem to stick to LinkedIn as their ...
  B2B Marketing, Facebook, Google+, Social Media, Social Networking, Twitter
• Age, Not Gender, Drives Most Social Media Use
  Though Facebook enjoys broad adoption among users of all age groups and genders, other social media sites do not have such ubiquitous appeal, according to a survey from Netpop Research. ...
  Customer Behavior, Facebook, Research Summaries, Social Networking, Twitter, YouTube
• Getting Customers to Talk About Your Product BEFORE They Get It
  "One can hardly deny that online testimonials are valuable, but those generally come after the sale," writes Kimberly Smith at MarketingProfs. "What if you could start that engine earlier by ...
  Customer Acquisition, Customer Engagement, Customer Relationships, Landing Pages, Social Media, Twitter
• Five Twitter Tips for B2B Marketers
  B2B social marketing isn't an easily intuitive process because social has oft been perceived as consumer-focused. (For the most part, anyway.) But here's some good news: Social Media B2B—a great resource ...
  B2B Marketing, Social Media, Twitter
• Facebook, Twitter Top List for Social Spending Growth
  More than one-half (53%) of advertising and marketing executives say they expect companies to increase investments in Facebook marketing in 2012, according to a survey from The Creative Group.
  Facebook, Google, Google+, LinkedIn, Marketing Budgets, Research Summaries, Social Media, Twitter, YouTube
• To Promote Your Tweet or Not to Promote Your Tweet?
  Your company's Twitter strategy probably includes hashtags—words and phrases preceded by the # symbol—that enable users who don't follow each other to join the discussion. But what about "promoted" tweets ...
  Social Media, Twitter, User-Generated Content
• Social Media Effective Tool for Event Marketers
  Though small organizations still rely heavily on traditional marketing channels to promote their events, social media is also an important outreach tool: 77% of event marketers who work for a ...
  Facebook, Research Summaries, Social Media, Tradeshows/Events, Twitter
• How to Follow up When Someone Mentions Your Brand on Twitter
  To illustrate the right way—and wrong way—to interact with potential customers who mention your brand on Twitter, Joe Rawlinson recounts what happened when he tweeted from a conference. "During the ...
  Brand Loyalty, Customer Engagement, Social Media, Twitter
• Case Study: One Company's Clever Approach to Turning Online Transactions Into Social ExperiencesKimberly Smith
  Online testimonials are undeniably valuable, but they come after the sale. What if you could start that engine earlier? Learn how one company used Twitter and landing pages to boost ...
  Case Studies, Landing Pages, Online Marketing, Personalization, Testimonials, Twitter
• What Others Like (and Dislike) About Your Tweets
  Twitter users* say only 36% of the tweets they receive are worth reading, 39% are mediocre at best, and 25% of tweets are not worth reading at all, according to ...
  Research Summaries, Social Media, Twitter
• The Inside Scoop on Using Twitter Lists for Profit and SanityDave Wieneke
  The dirty secret of Twitter is that as helpful as it can be, it's also a time sink. Learn how properly using and cleaning up your Twitter lists can help ...
  Community, Creativity, Marketing Tips, Segmentation, Social Media, Twitter
• Four Easy Tactics for Becoming a Must-Follow Account on TwitterSlavik Volinsky
  Twitter is a powerful channel that can help you connect with customers, promote products, and create brand awareness. Learn four tactics for making your Twitter account a social media heavyweight ...
  Content, Location-Based Marketing, Marketing Tips, Social Media, Twitter
• Five Tips for Online Public Relations Success [Slide Show]Allie Gray Freeland
  It's 2012. Advances in the digital world have revolutionized media—and how public relations professionals do their jobs. Are you keeping up? Here are five tips for mastering the digitization of ...
  Community, Content, Digital Marketing, Keywords, Marketing Tips, Public Relations, Twitter