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• Twitter's Vine, How Brands Are Using It, a Plethora of Tools: The Week in Social Media #SocialSkimAngela Natividad
  This week: How brands are already using Vine. And useful tools--for memes, for tracking analytics by phone, for funner presentations, for better gauging the usefulness of Pinterest, and for improving ...
  Digital Marketing, Digital Theory, Facebook, Measurement, Pinterest, Social Business, Social Media, SocialSkim, Twitter, YouTube
• Sports in 2012: On-the-Go Content, Marketable AthletesLenna Garibian
  From stats and scores to game footage, mobile devices played a huge role in sports content consumption in 2012, according to Nielsen's 2012 Year in Sports summary, including its annual ...
  Advertising, Mobile Marketing, Research Summaries, TV, Twitter
• The Path to Social Media Success in 2013: A 12-Month Plan [Infographic]Verónica Jarski
  Often, the best way to reach a huge goal is to break it down into small, less intimidating goals. To help businesses tackle the daunting task of developing a social ...
  Brand Management, Content, Customer Relationships, Facebook, Marketing Tips, Pinterest, Social Media, Social Networking, Twitter
• Marketers Are From Mars: Their Digital Behaviors Differ From Consumers'Lenna Garibian
  Marketers are not typical consumers: They're more likely than other online consumers to explore new digital environments, own a smartphone, and use various digital media frequently. Consequently, marketers can lose ...
  Customer Engagement, Email, Facebook, Mobile Marketing, Pinterest, Research Summaries, Smartphones, Social Media, Twitter, Websites
• Facebook Graph Search, a Pinterest Campaign, Dropify, and More: This Week in Social Media #SocialSkimAngela Natividad
  Facebook's Graph Search tops this week's buzz list. In campaigns, we've got VSP and fashion icon Diane Von Furstenberg's #PinToGiveAndGet (remember Pinterest? It's still hot...). And you'll love this week's ...
  Advertising, B2B Marketing, Community, Community Management, Customer Behavior, Demographics, Digital Theory, Facebook, LinkedIn, Mobile Marketing, Pinterest, Social Business, Social Media, SocialSkim, Twitter
• Legal Threat Levels for Online Content-Sharing [Infographic]Verónica Jarski
  As more and more marketers and others curate content in their content marketing efforts, they need to be aware of the legalities of using content that isn't theirs. This infographic ...
  Blogging, Blogging Policy, Content, Marketing Challenges, Marketing Tips, Reputation Management, Social Media, Twitter, User-Generated Content, Writing
• Pew: Digital, Social Technologies Redefining Arts PromotionLenna Garibian
  The Internet, social media, and mobile connectivity now permeate the operations of US-based arts organizations changing the way they stage performances, mount and showcase exhibits, engage audiences, sell tickets, and ...
  Blogging, Customer Behavior, Facebook, Mobile Marketing, Online Marketing, Research Summaries, Social Media, Social Networking, Technology, Twitter, Websites, YouTube
• The Hottest Brands on Twitter in 2012Lenna Garibian
  From smartphone makers embroiled in copyright battles to stores offering Black-Friday bargains, from investment banks at the center of public scandals to popular Super-Bowl commercials, some brands generated more Twitter ...
  Brand Management, Customer Behavior, Research Summaries, Social Media, Twitter, User-Generated Content
• Social Marketing Benchmarks: Budgets, Goals, and MoreLenna Garibian
  Organizations are still cautious about dedicating resources to social media marketing: Only 27% of those surveyed employ someone who focuses exclusively on social media, according to a study by Ragan ...
  Blogging, Brand Awareness, Career Management, Content, Facebook, Google+, Instagram, LinkedIn, Nonprofits, Pinterest, Research Summaries, Sales, SEO, Twitter, Videos, YouTube
• Five Ways SMBs Can Track the ROI of Social Media AdsIrv Shapiro
  Before SMBs embrace new advertising opportunities offered by social networks, they need to seriously consider how to go about measuring the ROI impact of such ad investments.
  Advertising, Email, Landing Pages, Metrics, ROI, Small Business, SMBs, Social Media, Telemarketing, Twitter
• #SocialSkim: Social Media Update, Week of December 17, 2012Angela Natividad
  Deck the halls. This week’s #SocialSkim’s got viral greats and go-homes, Instagram and Twitter updates, and one (just one!) #adventcalendar. It’s also data-rich for your digestive pleasure. Skim for savvy, ...
  Advertising, Digital Theory, Facebook, Google, Pinterest, Social Media, SocialSkim, Twitter, Videos
• #SocialSkim: Social Media Update, Week of December 10, 2012Angela Natividad
  In this first of many MarketingProfs #SocialSkim social media news and views to come, we scan the Web to make sure you're up to date on everything happening in the ...
  E-Commerce, Facebook, Google, Pinterest, Social Business, Social Media, Social Networking, SocialSkim, Twitter
• Facebook, Pinterest Trigger More Offline Actions Than Other Social Sites
  On average, nearly one-half (47%) of social media users say they've taken some type of action offline (e.g., attending an event, meeting someone in person, or making a purchase) after ...
  Facebook, Google+, LinkedIn, Pinterest, Research Summaries, Social Media, Social Networking, Twitter
• Email, Social, and Mobile Are Marketers' 2013 Budget PrioritiesLenna Garibian
  Email, social media, and mobile rank as marketers' top spending priorities for 2013, according to a survey from StrongMail: 55.5% of marketing executives say they plan to increase spending on ...
  Email Marketing, Facebook, Google+, LinkedIn, Location-Based Marketing, Marketing Budgets, Marketing Strategy, Mobile Marketing, Pinterest, Research Summaries, Social Media, Twitter, YouTube
• Four Ways B2B Marketers Can Boost the Value of Their TweetsChris Mann
  Whether you're looking to move beyond the occasional tweet or you're aiming to further polish your approach, here are some tips for how you, as a B2B marketer, can take ...
  Advertising, B2B Marketing, Brand Awareness, Content, Content Marketing, Customer Acquisition, Lead Generation, Social Business, Social Media, Targeting, Twitter
• Top Brands Using Twitter for Customer SupportLenna Garibian
  Among the brands listed on the Interbrand Top 100, more than nine in ten (95%) use Twitter and nearly one in four (23%) use it as a customer service platform ...
  Customer Behavior, Customer Engagement, Customer Service, Research Summaries, Social Media, Twitter
• Social Media Disconnect: Are Marketers Out of Touch?
  Though consumers and marketers are fairly aligned in their focus on Facebook—similar proportions of each segment use the social networking site—marketers tend to be out of synch with their audiences ...
  Advertising, Content, Content Marketing, Customer Behavior, Customer Engagement, Facebook, Google+, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• Black Friday/Cyber Monday Weekend Sparks 50M Tweets
  From Nov. 22 to 26, 2012, some 50 million tweets related to Black Friday and Cyber Monday shopping were generated, with peaks of nearly 100 tweets per second, according to ...
  Customer Behavior, E-Commerce, Research Summaries, Social Media, Twitter
• SMBs Still Favor Face-to-Face Marketing Tactics
  Traditional face-to-face tactics are still fundamental for SMB marketers: Personal relationships and networking (95%), tradeshows and industry events (89%), and in-person events (86%) rank as the most popular marketing tactics ...
  Content, Email, Facebook, Marketing Strategy, Online Marketing, Research Summaries, Sales, SEO, SMBs, Social Media, Tradeshows/Events, Twitter, Webinars
• Holiday Shopper Attitudes, Channels, Tools, and Trends [Infographic]Damien Acheson
  To better understand holiday shoppers and their attitudes about online tools and channels, LivePerson conducted its 2012 Holiday E-Commerce Survey then highlighted its findings in an infographic.
  Consumer Electronics, Customer Behavior, Customer Experience, Digital Marketing, Facebook, Pinterest, Sales, Smartphones, Social Media, Twitter