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• How to Make Your Content Show Up in Google's 'In-Depth Articles' Search ResultsAlesia Krush
  Google has introduced a search results section dubbed "in-depth articles," which present some great new opportunities to content marketers. Here's the nitty-gritty on how to take advantage of those opportunities.
  Blogging, Content, Content Marketing, Google, Google+, Keywords, Search Engine Marketing, Search Engines, SEO, Web Content
• Four Steps to Building Your Content Marketing Dream TeamKevin Cain
  Whether you are new to content marketing or you are looking to re-evaluate your current resources, keeping these four steps in mind will help you assemble your dream team.
  Career Management, Content, Content Marketing, Inbound Marketing, Marketing Operations, Marketing Strategy, Social Media, Web Content, Writing
• Which Types of Websites Are Visited Most Frequently?Ayaz Nanji
  Most people globally who are online visit three types of websites once a week or more: a search engine (74%), a social network (64%), and a portal site for checking ...
  Email, Search Engines, Social Media, Social Networking, Survey Data, Surveys, Web Content, Websites
• Most Global Marketers Lack Multilingual Content StrategyAyaz Nanji
  More than half (60%) of companies that market globally have no overarching multilingual content marketing strategy, accord to a recent report by Cloudwords.
  Content, Content Strategy, Marketing Strategy, Research Summaries, Web Content, Web Copy
• Should You Be Worried About Google's Hummingbird Update?Chris Laub
  Over the last few months Google has secretly rolled out an algorithmic update called "Hummingbird." Upon hearing of it, many in the SEO community panicked...
  Content, Content Marketing, Google, Inbound Marketing, Search Engine Marketing, SEO, Web Content, Websites
• What Google Hummingbird Means for Content MarketingPaul Sanders
  Google has delivered a one-two punch in the past few weeks, announcing that organic keyword data will no longer be available and that it has released the Hummingbird update.
  Content, Content Marketing, Google, Inbound Marketing, Search Engine Marketing, SEO, Web Content, Websites
• The Other C Word: Your Key to Great Content MarketingDoug Kessler
  Most content marketing is intelligent and strategic and professional. But it's also a bit... limp. Middle-of-the-road. Safe. It's lacking the "C word." But Ann Handley pointed out it's lacking something ...
  Branding, Content, Inbound Marketing, Web Content, Writing
• Einstein Told Me the Secret to Effective Online MarketingBarry Feldman
  I got to interview Albert Einstein. It was insane. And he told me the secret to online content! Here's how it all went down.
  Content, Content Marketing, Digital Marketing, Inbound Marketing, Testing, Web Content, Writing
• Talking Epic Content and the Evolution of an Industry: My Q&A With Joe PulizziAnn Handley
  My friend Joe Pulizzi today releases a new book on the evolution of content and marketing. Joe is the founder of the Content Marketing Institute, and his new book is ...
  Content, Content Marketing, Inbound Marketing, Web Content, Writing
• 12 Tenets of Content Creation [Infographic]Seth Price
  Are you reaching out to your customers when they have questions? Here are some 12 tips to help you answer the questions they are asking (not just the ones you ...
  Blogging, Content, Content Marketing, Content Strategy, Customer-Centric, Customer Engagement, Customer Relationships, Keywords, Marketing Tips, Web Content, Websites, Writing
• How Retailers Can Use Video for E-CommerceMike Molinari
  For most e-commerce providers, the question isn't whether video content should be a part of the brand's e-commerce strategy, but how to harness video content effectively and efficiently, and in ...
  B2C, Brand Ambassadors, Content, Customer Engagement, Retail Marketing, Videos, Web Content
• How to Manage Your Digital Content Assets and Increase Their ValueJane Zupan
  Rather than just throwing money at content creation, taking a "quality over quantity" approach can reap greater rewards. Here's how a "less is more" approach to content can create the ...
  Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Search Engine Marketing, SEO, Social Media, User-Generated Content, Web Content
• Content Marketing: Four Things to Consider When Promoting Your SEO ContentSuzanne Ritter
  So you've created some great content that can be used for natural link-building, but what if you want to give it an extra push? (And if you're an SEO, you're ...
  Content, Content Marketing, Content Strategy, Inbound Marketing, Search Engine Marketing, SEO, Web Content
• Love, Signals, Noise... and Great Business WritingRichard Pelletier
  "People who think well, write well," said David Ogilvy. Good writing is the clearest indicator of good thinking. You also need love and commitment.
  Content, Corporate Communications, Customer Communications, Web Content, Web Copy, Writing
• Do Consumers Trust Online Reviews?Ayaz Nanji
  A quarter of consumers think the information presented on online rating sites is unfair: 16% say it is overly negative and 9% say it is overly positive, according to a ...
  Content, Customer Behavior, Research Summaries, Survey Data, Surveys, Web Content, Websites
• Three Deadly Reasons Most Websites FailMike Volpe
  Although websites were introduced over 20 years ago, the vast majority still function on old-school paradigms. Here's where most websites are getting it wrong—and how you can get it right ...
  Content, Content Marketing, Customer Acquisition, Customer-Centric, Inbound Marketing, Lead Generation, Web Content, Website Design, Websites
• In Content Marketing, 'People Buy on Emotion and Rationalize With Logic' Is a Mistake (Pt. 2)Catherine Sherlock
  In Part 1, we began the examination of how emotion and logic operate in the buying cycle, and we covered what sort of content to produce for the Awareness stage. ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Behavior, Customer Engagement, Digital Theory, Inbound Marketing, Lead Nurturing, Marketing Communications, Marketing Strategy, Sales, Web Content, Web Copy, Writing
• The Best Content Ideas Come From Customers' NightmaresBarry Feldman
  Want to get frighteningly good at content marketing? Take a trip with me to the dark side. Off we go... venturing into some scary territory: the human psyche. Who knows ...
  Content, Content Marketing, Customer Acquisition, Customer Behavior, Customer Insight, Sales, Web Content, Web Copy, Writing
• Which Comes First: Content or Marketing Automation Software?Katie Hollar
  For most software purchases, you identify a business process that could be accomplished more efficiently with the help of technology. Then you buy it. Then you use it. Then your ...
  Behavioral Marketing, Content, Content Marketing, Customer Acquisition, Customer Communications, Customer Relationships, Marketing Automation, Sales, Web Content, Writing
• The State of Digital Copywriting: Top Challenges and TrendsAyaz Nanji
  The majority (60%) of marketers and content creators say one of their biggest digital copywriting challenges is that "people just don't get what good copy is," according to a recent ...
  Content, Content Marketing, Copywriting, Digital Marketing, Research Summaries, Web Content, Web Copy, Writing