Marketing Analytics

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• Limit Your Negative Exposure
  In a post at the MineThatData blog, Kevin Hillstrom poses a scenario in which 100 of your online customers abandon their shopping carts on a Monday. The following day, after ...
  E-Commerce, Email Marketing, Marketing Analytics
• Analyze This
  When analyzing the success of your email campaigns, you might be staring right at useful data that goes unused. Take, for instance, the amount of newsletter copy used to tease ...
  Email Marketing, Marketing Analytics, Newsletters, Testing, Writing
• The Budget-Cutting Blues
  "[T]he degree of uncertainty in business and consumer markets has soared," says John Quelch in a post at Harvard Business Online. "Yet, to conserve cash, most firms are reducing spending ...
  Collaboration, Market Research, Marketing Analytics, Marketing Budgets, Targeting
• Get Them to Give a Hoot
  "Very few executives give a hoot about opens and clicks," says Stephanie Miller in a post at the Daily Fix blog. "In fact, very few marketers even look at their ...
  Email Marketing, Marketing Analytics, Metrics, ROI
• Take a Deep Breath
  In a post at the iKnowtion blog, Sreekanth Sampathkumaran tells a story about healing his back: though the injury was minor, simple movements became painful. "While searching for relief, instead of ...
  Marketing Analytics, Measurement, Pricing, Recession, Segmentation, Testing
• Wow! Look Who Just Stopped by!
  Careful: You just missed out on a great lead when you analyzed that B2B conversion rate. That's what Todd Michiels says, anyway, in a recent article at Miechiels.com. All too often, ...
  B2B Marketing, Marketing Analytics, Metrics, PPC Campaigns, Search Engine Marketing
• Analytics Success: Just Steps Away
  In a post at the Internet Marketing Strategy blog, Ian Lurie claims that you can create a successful marketing analytics program in just 27 easy steps. It sounds like a ...
  Collaboration, Marketing Analytics, Marketing Tips
• Test, Test and Test Again
  "No matter how well your ads, emails and landing pages are performing, they can always be doing better," says Dan Zarrella in a post at the HubSpot blog. The way ...
  Email Marketing, Keywords, Landing Pages, Marketing Analytics, PPC Campaigns, Testing
• Slice and Dice with Advanced Segmentation
  In a guest post at the Solutions for Southeast Asia blog, Barbara Pezzi of Swissotel explains how the introduction of advanced segmentation in Google Analytics enables her to group website ...
  Customer Experience, Google, Keywords, Marketing Analytics, Search Engines, Segmentation, Websites
• Look Beyond the Rear-View Mirror
  "I run into lot of people who confuse web reporting with web analytics," says Anil Batra in a post at his Web Analysis blog. He illustrates the confusion with the ...
  Marketing Analytics, Marketing Smarter, Web Analytics
• The Raw and the Cooked
  "For marketers, it's very easy to get caught up in raw numbers," says Prashant Kaw in a brief video embedded in a post at the HubSpot blog. "Such as, 'Oh, ...
  Channel Marketing, Lead Generation, Marketing Analytics, Measurement, Sales
• Simplify, Simplify.
  In a post at the Istobe blog, Chris Herrick reports on key takeaways he picked up at the Predictive Analytics World and eTail West conferences held earlier this year. In ...
  Customer Behavior, Marketing Analytics, Metrics, Tradeshows/Events
• Don't Compare Apples and Oranges
  In a post at the Email Experience blog, Spencer Kollas argues that marketers shouldn't spend their time worrying about the rates other companies achieve with their email programs. The reason, ...
  Benchmarking, Marketing Analytics, Marketing Tips, Measurement, Metrics, ROI
• Get 'em Chattering
  When it comes to the analyzing the data you collect at your Web site, you're doing a great job. You know which of your customers visit most often, where they ...
  Feedback, Interactive Marketing, Marketing Analytics, Surveys, Web Analytics, Websites
• Know Where to Find Some Progressive Metrics?
  In a post at the Marketing Interactions blog, Ardath Albee discusses an ongoing debate between "Hard" and "Soft" marketing proponents on the best way to measure ROI.  ...
  Blog Comments, Customer Engagement, Marketing Analytics, Personas, ROI, Twitter, Videos, White Papers
• Quantitative Conversion Data Isn't Everything
  "I'm finding that all too often marketers are deciding to spend either more or less money based solely on the conversion rate of how a certain search phrase, ad creative, ...
  Keywords, Marketing Analytics, Metrics, PPC Campaigns
• You Need Good, Consistent Analysis. Seriously, You Do.
  "It's hard to get analysis right," says Gary Angel in a post at the SemAngel blog. "[And] even when you do, it's hard to get it consistently right." You increase ...
  Marketing Analytics, Marketing Smarter, Measurement
• Don't Call Me Average
  In a post on Key Performance Indicators (KPI) at the Occam's Razor blog, Avinash Kaushik facetiously asks readers to raise their hands if they think they're average. "No one is ...
  Marketing Analytics, Metrics, Segmentation, Web Analytics
• Cast Your Fate to the iPod
  It can be tough and costly to win sympathetic ears for your life-changing service. But the Net—and a wildfire proliferation of iPods—have conceived a powerful ally for you: the podcast. ...
  Interactive Marketing, Marketing Analytics, New Media, Podcasting, Social Media