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#SocialSkim: Social Media This Week, Including Apple's Big AnnouncementsAngela Natividad
This week was full of surprises. Get the lowdown on Apple's big announcements (and what matters most to marketers). Check out Chirpify, which lets you take payments on Twitter, Facebook, ...
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Keyword Methodology: How to Jumpstart Your SEO StrategyAaliyah Madadi
You know the importance of SEO, but building a program can be overwhelming. If the thought of SEO makes your head hurt, here's a tried and tested guide on how ...
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Who Is Winning the Talent War in Social Media? [Infographic]Verónica Maria Jarski
Online-savvy job recruiters are turning to social networks to find new talent for their companies. But the competition for talent is fierce online. So, which companies are doing the best? ...
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A Master Guide to Product Listing Ads (PLAs) [Infographic]Verónica Maria Jarski
To help marketers best use Google Product Listing Ads, Adchemy researched PLAs, published a best-practices whitepaper, then created the following infographic featuring steps to success and a must-do list.
Ad Copy,
Advertising,
Campaign Management,
Copywriting,
Customer Engagement,
Customer Retention,
Google,
Lead Generation,
Marketing Analytics,
Product Marketing,
Sales and Advertising,
SEO
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How to Use Google Analytics to Increase E-Commerce SalesMor Friedman
Google Analytics is a great free tool for e-commerce websites. It can allow marketers and webmasters to record specific data about items purchased, learn how a user navigates the website, ...
Business Intelligence,
Customer Behavior,
Data,
Digital Marketing,
E-Commerce,
Email,
Google,
Google Analytics,
Keywords,
Landing Pages,
Lead Generation,
Measurement,
Metrics,
Retail Marketing,
Social Media,
Websites
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Online Video: 39B Watched, Ad Views Surpass 13B for First Time
Some 182.5 million Americans watched 39.3 billion online content videos in March 2013, and the number of video ad views reached an all-time high of 13.2 billion, according to comScore ...
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#Social Skim: Facebook Home, LinkedIn Mentions, Twitter Reports, Steve Jobs... The Week in SocialAngela Natividad
We kick off with Facebook's Home, LinkedIn... zany puppet action, our April Fool's joke of choice, and stats galore. Also: Learn how Twitter Reports has improved, where you can find ...
Customer Engagement,
Digital Marketing,
Digital Theory,
Facebook,
Google,
Humor,
LinkedIn,
Mobile Marketing,
Smart Phones,
Social Business,
Technology,
Twitter
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Mobile Minute [Video]: Second Screens, the App Movie, Google GlassAmanda Klohmann
This week we cover mobile's increasing role as couch potato, its star turn in theaters, and a couple of ways Google Glass adds perspective. All in just over a minute.
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Social Search Optimization on Five Major Social Networks (Part 1: Facebook and YouTube)Courtney Gibb
The combination of search and social is revolutionary. Find out the search capabilities of Facebook, YouTube, Twitter, Pinterest and Google+—and how to search-optimize your presence on them.
Content,
Content Marketing,
Customer Acquisition,
Customer Behavior,
Customer Engagement,
Facebook,
Google,
Search Engine Marketing,
SEO,
Social Business,
Social Media,
Social Networking,
Web Content,
YouTube
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Summly and Yahoo, Vine and Instagram, Google and GIFs, Flipboard, Business Klout... The Week in Social Media #SocialSkimAngela Natividad
We've got movie trailers on Vine AND Instagram, Pinnable banners, a touching social service tale, GIFs on Google+, shareable live presentations, and customizable Flipboard magazines. And everything you need to ...
Advertising,
Content,
Digital Marketing,
Digital Theory,
Facebook,
Google,
Google+,
Instagram,
Pinterest,
Presentations,
Social Business,
Social Media,
Social Networking,
Web Content
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ComScore's Top 50: Google Nabs No. 1 Spot for Desktop and MobileLenna Garibian
Google was the top-ranked Web property in February 2013, attracting some 228.1 million total unique visitors via desktop and mobile devices in the US, according to comScore's newly launched Media ...
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Mobile Minute: Wal-Mart, Native Apps, Android in the EnterpriseSeth List
Curious about what's new in mobile? We launch a new weekly feature—the Mobile Minute video—by Mutual Mobile, covering news of interest in just a minute (or two).
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Facebook Hits All-Time High in Video Viewing; Google Delivers 2.2B AdsLenna Garibian
Some 178 million Americans—roughly 83.3% of the US Internet audience—watched more than 33 billion video content views in February 2013, with Google Sites generating the highest number at 11.3 billion ...
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Uses for Vine, Tumblr, and Hashtags; Twitter Ads; Social Warfare; and More... The Week in Social Media #SocialSkimAngela Natividad
It's all here: great uses for Vine, promos via Tumblr, and hashtags on Twitter. Hashtags on Facebook. More targeted Twitter ads. YouTube's record-breaking traffic. Yammer for SharePoint. Social warfare with ...
Advertising,
B2B Marketing,
B2C,
Data,
Digital Theory,
Facebook,
Google,
LinkedIn,
Social Business,
Social Media,
Social Networking,
Twitter,
Videos,
YouTube
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Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social NetworksLenna Garibian
Although online channels such as ratings and reviews, search results, and email promotions influence online shoppers' purchases most, traditional paper catalogs also hold sway, according to a survey from Baynote ...
Customer Behavior,
E-Commerce,
Google,
Marketing Strategy,
Mobile Marketing,
Pinterest,
Research Summaries,
Retail Marketing,
Social Media,
Twitter,
User-Generated Content
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Top Brands With 'Social Currency': Subway, Google, TargetLenna Garibian
Subway, Google, and Target took the top 3 spots on a ranking of 25 global brands for most effectively reaching their customers via social media, according to the 2013 Social ...
Brand Management,
Customer Behavior,
Customer Engagement,
Facebook,
Google,
Google+,
Pinterest,
Research Summaries,
Social Media,
Social Networking,
Twitter
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Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 2 of 3)Tommy Walker
Does your content sound like everyone else's? Did you do any research before producing your content? Do you always use the same media format? And do you tailor your content ...
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SXSW Insights, Pinterest Analytics, Vine ROI, eBay, Etsy... The Week in Social Media #SocialSkimAngela Natividad
As SXSW winds down, insights come flying: See videos on the most buzzed-about tech and startups, and learn to tell better brand stories via social. We've also got tips on ...
B2B Marketing,
B2C,
Digital Marketing,
Digital Theory,
Facebook,
Google,
LinkedIn,
Mobile Marketing,
Pinterest,
RSS,
Social Business,
Social Media,
Social Networking,
Twitter,
Videos
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The Post-PC Revolution [Infographic]Verónica Maria Jarski
Google estimates that by 2013 more people will use mobile phones than desktops PCs to go online. After gathering research about the migration of PC users to mobile, Moovweb created ...
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Apple Gains Ground on Google Android, Strengthens Handset LeadLenna Garibian
Apple increased its share of US smartphone subscribers and its lead in the handset market in January 2013, according to data from the comScore Mobilens service. Though Android is still ...
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