Benchmarking

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• The State of Email Marketing by IndustryAyaz Nanji
  Which industries have the highest open, click-to-open, and click-through email rates? How does the use of tactics such as tracking, targeting, and subject line testing vary by vertical?
  Benchmarking, Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries
• 2015 Email Benchmarks by IndustryAyaz Nanji
  How do email campaigns' open rates, click-through rates, click-to-open rates, and unsubscribe rates vary by industry?
  Benchmarking, Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries
• Facebook News Feed Benchmarks for MarketersAyaz Nanji
  Which types of content are brands sharing most often on Facebook? Do engagement levels vary by post type? How many posts are businesses creating on average per month?
  Benchmarking, Digital Marketing, Facebook, Research Summaries, Social Media, Social Networking
• Email Benchmarks 2Q15: Engagement Is Higher Than EverAyaz Nanji
  Despite increased email volume, consumers are opening and engaging with emails more than ever before, according to a recent report from Yesmail.
  Benchmarking, Digital Marketing, Email, Email Marketing, Engagement, Research Summaries
• Holiday and Back-to-School Email BenchmarksAyaz Nanji
  Some 83% of brands sent general winter-holiday-themed emails last year, and 80% sent Black Friday emails, according to a recent report from Yesmail.
  Benchmarking, Email, Email Campaigns, Email Marketing, Research Summaries
• Webinar Benchmarks for MarketersAyaz Nanji
  What percentage of webinar registrants actually attend on average? Which days and times are most popular for conducting events? How long do people tend to watch for? Are most webinars ...
  Benchmarking, Content, Content Marketing, Research Summaries, Survey Data, Webinars
• Facebook 1Q15 Advertising BenchmarksAyaz Nanji
  Click-through rates on Facebook ads in 1Q15 increased 17% quarter over quarter and 260% year over year, according to a recent report from Nanigans.
  Advertising, Benchmarking, Digital Marketing, Facebook, Social Media, Social Networking, Survey Data
• Mobile Email Benchmarks: YOY Click, Purchase, and Design TrendsAyaz Nanji
  Mobile clicks accounted for 40% of all marketing email clicks in the fourth quarter of 2014, a 10% year-over-year increase, according to a recent report from Yesmail.
  Benchmarking, Email, Email Campaigns, Email Marketing, Mobile Marketing, Research Summaries
• Conversion Benchmarks for Seven Types of Online FormsAyaz Nanji
  Conversion rates for forms included on Web pages vary widely by the type of form being used, according to recent research by Formstack.
  Benchmarking, Content Marketing, Customer Behavior, Direct Marketing, Lead Generation, Research Summaries, Web Content, Websites
• 2015 Social Media Benchmarks by IndustryAyaz Nanji
  Businesses that post more often to social media do not necessarily generate more engagement per post, according to a recent report from HubSpot.
  Benchmarking, Digital Marketing, Research Summaries, Social Media, Social Networking
• Twitter Benchmarks for Brand Accounts: 4Q14Ayaz Nanji
  The volume of tweets by major brands increased 11%, on average, between 4Q13 and 4Q14, according to a recent report from Simply Measured.
  Benchmarking, Research Summaries, Social Media, Social Networking, Twitter
• 2014 B2B Content Marketing BenchmarksAyaz Nanji
  Nearly two-thirds (63%) of B2B marketers plan to allocate a greater portion of their marketing budgets to content marketing over the next 12 months, according to a recent report from ...
  B2B Marketing, Benchmarking, Content, Content Marketing, Research Summaries, Survey Data
• Marketing Ops Is Now a Must-Have: The Six A's of Marketing Performance ManagementLaura Patterson
  With the proliferation of marketing automation tools and increased pressure from the C-Suite to prove the value of Marketing, marketing ops management is gaining traction; for all but the smallest ...
  Benchmarking, Management, Marketing Dashboards, Marketing Operations, Measurement, Metrics, Project Management, Research
• Mobile Email Benchmarks by IndustryAyaz Nanji
  Several industries passed the email "mobile tipping point" in 2013, with more than half of all sent marketing emails in the vertical opened by consumers on smartphones or tablets, according ...
  Benchmarking, Email, Email Marketing, Mobile Marketing, Research Summaries
• Marketing Email Benchmarks: Open Rates, CTRs, Device TrendsAyaz Nanji
  Marketing email volume fell more than 20% in the first quarter of 2014 compared with the mailing-heavy fourth quarter of 2013, but both average open and unique click rates increased, ...
  Benchmarking, Digital Marketing, Email, Email Marketing, Mobile Marketing, Research Summaries
• Digital Advertising Benchmarks: Performance Metrics by FormatAyaz Nanji
  Bigger is indeed sometimes better in digital advertising, according to a recent benchmarks report from PointRoll.
  Advertising, Benchmarking, Digital Marketing, Research Summaries, Sales and Advertising
• 4Q13 Email Trends and BenchmarksAyaz Nanji
  Email volume grew in 4Q13, but open and click rates declined, according to a recent report from Yesmail Interactive.
  Benchmarking, Digital Marketing, Email, Email Marketing, Interactive Marketing, Research Summaries
• 2014 Content Marketing Trends and TacticsAyaz Nanji
  Most marketers (71%) plan to increase their content marketing budgets in 2014, according to a recent report from Curata.
  Benchmarking, Content, Content Marketing, Digital Marketing, Marketing Budgets, Marketing Strategy, Research Summaries, Survey Data
• Email Open Rates and Click Rates Fell in 2Q13Ayaz Nanji
  Email open rates decreased 8.3% in 2Q13 from 1Q13 levels, but increased 11.5% over the equivalent period in 2012, resulting in an overall average open rate of 28.5%, according to ...
  Benchmarking, Digital Marketing, Email, Email Lists, Email Marketing, Interactive Marketing, Research Summaries
• Holiday Email Campaigns: Global Trends and BenchmarksAyaz Nanji
  The most popular types of email sent by marketers during the holiday season (October to December) are "percentage off" and "dollar amount off" offers, yet consumers often do not differentiate ...
  Benchmarking, Digital Marketing, Email, Email Campaigns, Email Marketing, Experian Hitwise Data, Research Summaries