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• Word of Mouth Marketing in Five Easy StepsAndy Sernovitz
  Word of mouth marketing is an umbrella term for dozens of techniques that can be used to engage customers. Word of mouth includes viral marketing, blogs, communities, loyalty programs, and ...
  Blogging, Customer Engagement, Customer Service, Measurement, Word-of-Mouth
• The Power of CommunityTerri Whitesel
  Webster defines "community" as a group of people living together as a smaller social unit within a larger one. Communities provide a convenient way to look at slices of your ...
  Blogging, Marketing Strategy, Positioning, Word-of-Mouth
• Five Surefire Content Ideas (When Your Blog Is Drawing Blanks)Jonathan Kranz
  So you've created a Web log to communicate more intimately and more frequently with your audience. It's supposed to be easy. After all, the technology is simple, the style casual ...
  Blog Comments, Blogging, Targeting, Writing
• Q&A With Joe Kraus: From Excite.com to WikisNathan Kaiser
  Excite co-founder Joe Kraus has a new venture, and he likens the technology driving his new business to the Internet in the mid-1990s, when it was still "trapped in the ...
  Blogging, Marketing Inspiration, Targeting, Websites
• Convergence: It's Becoming a Brave New WorldRobbie Baxter
  Imagine a world where video, photography, text and music are all available from any device that can connect to the Internet at any time. Whether you're using your computer, iPod, ...
  Advertising, Blogging, Brand Awareness, Interactive Marketing, Mobile Marketing, Targeting, Videos
• Don't Bore Me With Your BlogSusan Solomon
  What's wrong with most blogs? They're too chatty. Too rambling. They lack passion. If you're going to blog, become an expert on something. This is especially important for blogging in the ...
  Blogging, Creativity, Thought Leadership, Writing
• The Hashemi Brand in Iran's ElectionsTori Egherman
  The elections in Iran are in full force, with only a few days left until the Friday ballot. Iranian television is filled with interviews with the candidates, sound bytes and ...
  Blogging, Personal Branding, Social Media, Websites, Word-of-Mouth
• Five Common Misconceptions About Buzz MarketingEmanuel Rosen
  We are all talking about ways to engage consumers in a conversation. We all seek strategies to stimulate people to talk about our brands, products or services. What's less obvious ...
  Advertising, Blogging, Direct Marketing, Public Relations, Referrals, Word-of-Mouth
• Tale of the Lowly Pressroom: The Transformation of CommunicationsRobin Stavisky
  Hidden away like some Cinderella before the prince discovered her, online pressrooms do not often attract much attention, much less a second look. But like the fairy tale character, online ...
  Blogging, Press Releases, RSS, Targeting, Videos, Webinars, Websites
• SWOT Team: Webinar Pros and WoesHank Stroll
  This week, post your answer to the query: How successful are webinars as a marketing approach? What works and what doesn't work? Also this week, read your answers to last ...
  Blogging, Marketing Challenges, Surveys, Webinars
• Top 5 Reasons to Use RSSFergus Burns
  From press releases to event announcements and customer memos, syndicating content with RSS offers a way around spam filters and ensures that interested parties receive your company info. Still, PR ...
  Blogging, New Media, Public Relations, RSS, Websites
• Managing Your Marketing Career, Part 2: Online VisibilityWilliam Arruda
  To have a successful career in marketing, performing well is no longer enough. You need a solid reputation that extends beyond the walls of your company--and you have to be ...
  Blogging, Career Management, Google, Personal Branding, Thought Leadership, Websites, Writing
• Move Over Blogs: Here Come PodcastsStephan Spencer
  If you haven't heard of podcasting yet, I am not surprised. It's a brand new term—just invented earlier this year, in fact. Podcasting refers to the technology used to pull digital ...
  Blogging, Podcasting, RSS, Sponsorship, Thought Leadership, Websites
• Seven Tips for Blogging Your Way to a New JobDebbie Weil
  If ever there were a perfect tool for the job hunter, blogging is it. Think of a blog as the 3D version of your resume: in it, you provide context ...
  Blogging, Job Search, Writing
• SWOT Team: Holiday Campaigns Year-RoundHank Stroll
  This week, the SWOT Team asks: What holiday marketing programs have worked for you? Are some holidays better than others to reach customers and prospects? Join the conversation! Also this week, ...
  Blogging, Blogging Strategy, Corporate Blogging, Marketing Challenges, Writing
• How to Write Compelling Blog PostsBL Ochman
  Writing blog posts (and comments on blogs) is actually very simple. Keep your copy lively, factual, tight, clear, short and search engine optimized. Here are basic blog style guidelines to follow.
  Blog Comments, Blogging, Writing
• Blogs: A Good (If Scary) Buy for AdvertisersBL Ochman
  Advertisers, including Paramount Pictures, The Wall Street Journal, and the Gap, are successfully reaching niche audiences for a fraction of the cost of traditional advertising. As a result, a handful ...
  Advertising, Blogging, Brand Awareness, Writing
• The Power of the Industry BlogCatherine Parker
  Advertising, Blogging, Online Marketing, Word-of-Mouth
• SWOT Team: Effective Customer Retention ProgramsHank Stroll
  This week: What kinds of loyalty programs are most effective? Also this week: Tired of the same ol', same ol'? What marketing methods can a company use to increase exposure ...
  Blogging, Customer Engagement, Online Marketing, SWOT
• Straight Talk About Blogs: Do You Really Need One?BL Ochman
  Blogs aren't for everyone. Consider both the advantages and the caveats.
  Blogging, E-Commerce, Search Engines, Writing