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• How to Market Your Book: The Modern Book TourPeg Fitzpatrick
  As publishing evolves, writers need to expand their skill set to succeed. They must "own" the marketing and sales introduction of their books. What used to be done via a ...
  Career Management, Content, Content Marketing, Digital Marketing, Google+, Interactive Marketing, Online Marketing, Social Media
• Lead-Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 8, 10)Sid Smith
  This installment answers two questions: "What's the difference between inbound and outbound marketing? (and which is better?)" and "With so much content to create, where do we focus our efforts?"
  B2B Marketing, Blogging, Content, Content Marketing, Customer Acquisition, Digital Theory, Direct Marketing, Inbound Marketing, Lead Generation, Lead Nurturing, LinkedIn, Marketing Automation, Online Marketing, Search Engine Marketing, Social Media, Social Networking, Web Content
• How Often Should You Feed Your Content Marketing Programs?Pawan Deshpande
  Some common questions arise as you begin to implement a content marketing program: How often do I need to update my content? How often should I be publishing? What is ...
  Blogging, Content, Content Marketing, Email, Inbound Marketing, Newsletters, Social Media, Web Content, Writing
• Five E-Commerce Resolutions to Improve Search Engine Visibility in 2013Anthony Piwarun
  Online marketers near and far resolved in January to get to the top of search results this year. If you're still stumped, here are a five simple yet effective tactics ...
  Advertising, Content, E-Commerce, Google, PPC Campaigns, Product Marketing, Search Engine Marketing, SEO
• How to Turn Your Office Into a Video StudioDmitry Dragilev
  Video has become one of the primary ways people consume information and companies market products. Clearly, marketers need to create engaging, fun videos as part of their marketing efforts. But ...
  Content, Content Marketing, Customer Engagement, Digital Marketing, Social Business, Social Media, Videos
• Three Reasons People Hate Your Presentation SlidesVerónica Jarski
  You took time to create your presentation slides, so why is your audience wincing at the sight of them? Here are three common mistakes you may be making with your ...
  Content
• The 2013 Super Bowl Blackout and the Rise of Real-Time Content MarketingMatt Cyr
  Did you see what happened during the third quarter of Super Bowl XLVII last night? No, not the electrifying 108-yard kick-off return for a touchdown by Jacoby Jones. Instead, I'm ...
  Content
• Three Ways You're Pushing Away Customers on Facebook... and 11 Ideas for Engaging Them [Slide Show]Verónica Jarski
  Many businesses create a Facebook company page then expect customers to engage with them immediately. However, many companies make the following mistakes that push customers away.
  Content, Facebook
• 11 Foolproof Ways to Ruin Your Presentation Slides [Slide Show]Verónica Jarski
  The typos on the title slide and other errors in this slide show are intentional. Moreover, MarketingProfs sincerely implores you to not follow the advice herein as prescription. In fact, ...
  Career Management, Content, Copywriting, PowerPoint, Presentations, Sales, Writing
• News Consumption: Digital, Mobile, and Social Media TrendsLenna Garibian
  Most digital news consumers find news information from Web-native sources such as The Huffington Post and Yahoo, but they rely on more traditional news outlets such as the New York ...
  Content, Customer Behavior, Facebook, Google+, Mobile Marketing, Research Summaries, Search Engines, Social Media, Word-of-Mouth
• An Exciting Time for SEO in the Enterprise [Infographic]Verónica Jarski
  SEO once had a poorly understood role in companies. Now, however, more companies are understanding SEO's importance in boosting business, according to this infographic.
  Content, High-Tech Marketing, Keywords, Links, Search Engine Marketing, SEO
• Six Principles of Great Content BrandsDoug Kessler
  The torrent of content is increasing by the day. It's a good sign: Marketers are getting hip to the power of content. But the only way to survive the coming ...
  B2B Marketing, Brand Awareness, Brand Positioning, Content, Content Marketing, Customer Acquisition, Customer Engagement, Customer Relationships, Inbound Marketing, Lead Generation, Marketing Challenges, Marketing Strategy, Sales, Thought Leadership, Writing
• Free Friday: Get the Scoop About Trends in Automating Lifecycle ManagementVerónica Jarski
  Are you responsible for customer, relationship, or loyalty marketing within your organization? If so, then check out the free seminar, "Automating Customer Lifecycle Management" on Tuesday, Jan. 29.
  Content
• Don't Forget the 'Social' in Social MediaPhilip Paranicas
  A huge part of attending industry events is social networking. Unfortunately, people forget to add that same emphasis on conversation in social media.
  Content
• The Path to Social Media Success in 2013: A 12-Month Plan [Infographic]Verónica Jarski
  Often, the best way to reach a huge goal is to break it down into small, less intimidating goals. To help businesses tackle the daunting task of developing a social ...
  Brand Management, Content, Customer Relationships, Facebook, Marketing Tips, Pinterest, Social Media, Social Networking, Twitter
• Why So Scared? Three Reasons Folks Freak Out About Giving Presentations [Infodoodle]Verónica Jarski
  85% O Americans say they would be afraid to give a presentation or talk to a large group. Would you? If so, check out the visual sketch notes from a ...
  Content
• Lead-Nurturing and Marketing Automation: 15 Key Questions Answered (Question 5)Sid Smith
  To answer the question of how much content you'll need for lead nurturing and marketing automation, let's look at how you pack for a long weekend of skiing with friends ...
  B2B Marketing, Content, Content Marketing, Email, Inbound Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Strategy, Sales, Strategy, Web Content, White Papers
• Free Friday: Videos to Rev Up Your MarketingVerónica Jarski
  On this Free Friday, we welcome you to check out the engaging, info-packed (but never-snoozy) videos on the MarketingProfs website.
  Content, Videos
• 10 Personal Branding Trends for 2013 (Part 1)William Arruda
  At the end of each year, personal branding guru William Arruda predicts what personal branding trends will be valuable to career-minded marketers in the coming year. He says many exciting ...
  Branding, Career Management, Content, Content Marketing, Job Search, LinkedIn, Mobile Marketing, Personal Branding, Pinterest, Social Media, Social Networking, YouTube
• Back to the Blogging Basics [Slide Show]Christian Gulliksen
  Here's timely refresher in the ABCs of developing and keeping a loyal blog readership—some seemingly obvious, but all-too-often ignored, best-practices.
  Blog Comments, Blogging, Content, Web Content, Writing