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• Managing Marketing Content Across the Customer LifecycleLaura Patterson
  Getting caught up in the content marketing frenzy is easy. But content delivered in the right channel, but at the wrong time in the customer's buying process, can be a ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Behavior, Lead Generation, Sales
• Elements of Great StorytellingAnn Handley, Tim Washer
  For millennia, human beings have transmitted knowledge from generation to generation via storytelling. It remains a powerful medium that grabs and holds people's attention. Not surprisingly, then, it can be ...
  Community, Content, Content Marketing, Positioning, Public Speaking, Writing
• Are You Creating Purposeful Content?Sue Duris
  We are in the age of information overload, with a plethora of blogs for every topic imaginable. We don't have time to read everything. And we need to maximize value: ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Behavior, Inbound Marketing, Lead Generation, Research, Thought Leadership
• Increase the Value of Your Facebook CommunityJeff Herzog
  Facebook presents a robust opportunity for your to reach potential and current customers. If used correctly, it increases brand awareness and advocacy, lowers service costs, and drives loyalty and incremental ...
  Ad Copy, Advertising, B2C, Brand Awareness, Community, Content, Content Marketing, Customer Engagement, Digital Marketing, Facebook, Nonprofits, Social Media, Social Networking
• Eight Misconceptions About Working From Home [Illustrated Slide Show]Veronica JarskiCoreyO'Loughlin
  Yahoo's leaked memo regarding telecommuting got us thinking about misconceptions about it. MarketingProfs boasts a remote workforce, so we know what the misconceptions are... as well as the realities.
  Content
• Content Is Not the New Black: Time-Tested Tips for Creating Compelling ContentNasheen Liu
  Content has always been, and will always be, the very foundation of marketing. Yet we are challenged with meeting the constant demand for consistently compelling content. These tactics will help ...
  B2B Marketing, Content, Content Marketing, High-Tech Marketing, Inbound Marketing, Lead Generation, Marketing Tips, Product Marketing, Sales, Writing
• How to Gain Subscribers Without Buying Email ListsMeghan Keaney Anderson
  Few things are as antithetical to good inbound marketing as purchasing a list of email addresses and blasting them with your latest campaign. You risk significant business damage. Here's what ...
  B2B Marketing, Content, Customer Acquisition, Email, Email Lists, Email Marketing, Inbound Marketing, Lead Generation, PPC Campaigns, Search Engine Marketing
• Pinterest: Making Us Feel Inferior About Our Lives Since 2010 [An Infodoodle]Verónica Jarski
  To gently poke fun at the perfection of some Pinterest boards, I created the following infodoodle for your viewing pleasure. Enjoy!
  Content, Pinterest
• Avoid These Three Deadly Sins of Sales MessagingTim Riesterer
  Salespeople's lips moving—that's how deals get done. The entire deal rides on what you have to say even more than what you have to sell. So here's how you'd better ...
  B2B Marketing, Content, Customer Acquisition, Lead Generation, Lead Nurturing, Positioning, Presentations, Sales
• How to Tell a Visual Story (Even You, B2B): A Marketer's GuideAnn Handley, Nick Westergaard
  As storytelling becomes more and more part of marketing, another trend is coming clearly into focus: Brands are becoming more visual. Businesses that aren't ready for this visual revolution will ...
  B2B Marketing, Brand Positioning, Branding, Community, Content, Content Marketing, Digital Theory, Facebook, Google+, Inbound Marketing, Integrated Marketing, Lead Generation, Location-Based Marketing, Marketing Strategy, New Media, Pinterest, Positioning, Social Business, Tradeshows/Events, Twitter
• Lead-Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 11, 12)Sid Smith
  This installment of our series answers two questions: Are blogging and social media viable lead nurture tools? And do all demographics respond well to lead nurturing?
  B2B Marketing, Blogging, Content, Content Marketing, Customer Acquisition, Customer Behavior, Demographics, High-Tech Marketing, Inbound Marketing, Lead Generation, Lead Nurturing, LinkedIn
• 15 Marketing Buzzwords to Stop Using ImmediatelyVerónica Jarski
  Wat marketing words or expressions make you cringe? We put the question to our MarketingProfs Facebook group, and some of the best answers inspired the following slide show.
  Content, Writing
• The Benefits of Byline Authorship, and How to Do It RightCathy Caldeira
  Get this content marketing and PR tactic right, and you'll gain authority in your market, you'll improve your search engine optimization (SEO), and you'll spark conversations that can generate leads. ...
  Content, Content Marketing, Customer Engagement, Public Relations, Search Engine Marketing, SEO, Social Media, Writing
• Five Tips for Post-Penguin Link-BuildingAnna Moseva
  Much has been said and done regarding post-Penguin link-building. Here are some foolproof tips to not only secure improvements in your rankings but also survive the Penguin update successfully.
  Blogging, Content, Content Marketing, Inbound Marketing, Search Engine Marketing, SEO, Social Media, Websites
• Which Mobile Approach Is Right for You? [Infographic]Verónica Jarski
  Figuring out which mobile approach to take can be complicated. Fortunately, Mutual Mobile has created an infographic that guides you to your destination through the process of elimination, so you ...
  Content, Content Marketing, Digital Marketing, Mobile Marketing, Videos, Web Browsers, Website Design, Websites
• Brands as Real-Time Content Creators: Expected or Unrealistic?Ann Handley, Tim Washer
  In an inaugural segment of our video series, we take a look at a fundamental question: In our newly social age, is it incumbent on brands to be always at ...
  Content, Content Marketing, Corporate Communications, Digital Marketing, Digital Theory, Humor, Marketing Strategy, Public Relations, Social Media, Twitter, Word-of-Mouth
• 17 Types of Content That Google Will Eat UpJeff Foster
  Just what the title says... along with an infographic and a host of examples, illustrations, and explanations.
  Blogging, Brand Awareness, Content, Content Marketing, Google, Inbound Marketing, Marketing Tips, Search Engine Marketing, Search Engines, SEO, Social Media, Web Content, Writing
• Your Guide to Getting Started With Digital SignageTodd Hemme
  When you see a screen displaying some type of message, image, or video, you are seeing a digital sign. These design tips will help you with your first digital display, ...
  Advertising, Content, Customer Engagement, Digital Marketing, Direct Marketing, Interactive Marketing, Local Marketing, Product Marketing, Promotions, Website Design
• A MarketingProfs Valentine SongAnn Handley
  On this Valentine's Day, we're sharing a fun holiday song created and performed by one of our MarketingProfs PRO members, Chuck Kent, president of Creative on Call. Enjoy!
  Content
• Is Your Video Platform Future-Proof?Jeff Fissel
  You might already have your video marketing strategy figured out, but technology is always changing. Learn whether your video platform is future-proof, and get tips on making sure your video ...
  Collaboration, Content, E-Commerce, Mobile Marketing, Social Media, Technology, Videos