Customer Experience

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• For True Brand Loyalty, Build Contextual Marketing Strategy Into Your Brand: Part 2James George
  Part 2 covers customer-experience-driven comparative advantages and targeted deployment—the tactical execution of communicating a brand's value proposition and unlocking competitive advantages.
  B2C, Brand Awareness, Brand Loyalty, Customer Experience, Customer Loyalty, Management, Marketing Planning, Marketing Strategy, Positioning, Product Management, Product Marketing, Retail Marketing, Strategy, Value Propositions
• 10 Lessons That Social Can Learn From Traditional Customer Service [Infographic]Verónica Jarski
  Want to improve how your company uses social media? Look at traditional customer service for ideas about what customers want when they reach out to a company.
  Brand Management, Customer Behavior, Customer Experience, Customer Relationships, Customer Service, High-Tech Marketing, Marketing Tips, Metrics, Social Media, Twitter
• Develop Your Brand Voice: Three Keys to Killer MessagingMaria Ross
  Here are three tips to consider when crafting messaging so you can pique interest, create a relationship, and stand out from your competition.
  Brand Awareness, Brand Positioning, Branding, Customer Communications, Customer Experience, Customer Relationships, Positioning, Value Propositions
• Are Marketers Seeing the Whole Picture? The Rise of Augmented RealityEric Vidal
  Augmented reality is transforming how companies and consumers interact with one another. Find out more about AR and how companies are using it to further brand awareness.
  Advertising, Augmented Reality, B2B Marketing, Brand Ambassadors, Brand Management, Branding, Content, Customer Engagement, Customer Experience, Customer Relationships, Digital Marketing, High-Tech Marketing, Interactive Marketing, Marketing Strategy, Mobile Marketing, Sales and Advertising
• How to Get to the Heart of Customer ExperienceLaura Patterson
  If customer retention is a top priority for you, and you haven't embarked on a customer experience mapping initiative, you need to get on it! Here are five key steps ...
  Customer Experience, Customer Insight, Customer Relationships, Customer Retention
• SXSW Interactive 2014: Five Takeaways for MarketersKerry O'Shea Gorgone
  Didn't make it to SXSW Interactive 2014? Don't worry; I took notes. Here are some session takeaways and brand lessons for marketers.
  Content, Content Marketing, Content Strategy, Customer Engagement, Customer Experience, High-Tech Marketing, Marketing Tips, TV
• Does Your Company Need Audio Branding?Colleen Fahey
  You've decided on your company's writing style and visual branding. But what about audio branding? Here are some questions to ask yourself about audio branding and whether your company needs ...
  Advertising, Brand Awareness, Brand Management, Brand Positioning, Branding, Content, Customer Engagement, Customer Experience, Digital Marketing, Marketing Tips, Sales and Advertising, Websites
• The Challenges of Creating Mobile Content for Global MarketsMichael Meinhardt
  Around the world, more people than ever are buying mobile devices. As a marketer, you need to find ways to engage those mobile users. So, what are the challenges of ...
  Consumer Electronics, Content, Customer Engagement, Customer Experience, Digital Marketing, High-Tech Marketing, Marketing Challenges, Marketing Tips, Mobile Marketing, Smartphones, Technology, Writing
• The Best Social Media Management Software [Infographic]
  How does the social management software you use compare with the ones receiving the best reviews? Find out the rankings of 13 social media management products in the following infographic.
  Community, Customer Experience, Customer Insight, Customer Satisfaction, Facebook, Google, Management, Social Media, Twitter
• Human2Human: Jargon or an Old Idea That Still Matters?Kathy Klotz-Guest
  Recently, I've seen social posts about human to human (H2H) as opposed to B2C or B2B, and I've seen the backlash against them. Is the term jargon or an old ...
  Customer-Centric, Customer Engagement, Customer Experience, Customer Relationships, Marketing Tips
• The Most Important Element for Increasing Leads and SalesTom Pick
  The "consumerization" of B2B marketing is about reducing friction at all customer touchpoints. B2B vendors need to learn from friction-reducing techniques of consumer goods firms and retailers.
  B2B Marketing, Customer Acquisition, Customer Experience, Customer Relationships, Customer Service, Lead Generation, Pricing, Sales, Websites
• Four Keys to Traditional Marketing in a Digital WorldMark Krenn
  Smart marketers know the importance of adapting traditional marketing tools to the new digital landscape. Does your digital marketing include these four traditional tools?
  Customer Engagement, Customer Experience, Customer Relationships, Digital Marketing, Marketing Strategy
• #SocialSkim: Social Media This Week: Twitter and Instagram vs. Snapchat; YouTube and BrandsAngela Natividad
  'Tis the season for future-gazing... See how banner ads are getting a social makeover. Learn which social network is tops for business, what brands topped YouTube's 2013 charts, what video ...
  Advertising, B2B Marketing, B2C, Content Marketing, Customer Experience, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Google+, Instagram, Public Relations, Retail Marketing, Social Media, Social Networking, SocialSkim, Technology, Twitter
• Four Tradeshow Marketing Takeaways From an #MPB2B Bright Bulb Award WinnerKristin Veach
  The winner of the "Best B2B Marketing Project" Bright Bulb Award during the MarketingProfs B2B Marketing Forum offers takeaways based on common themes between her tradeshow campaign and the Forum's ...
  Conferences, Customer Experience, Lead Generation, Marketing Strategy, Metrics, Sales, Social Media
• How to Harness Big Data for Better Holiday Shopping ExperiencesKelly Ford
  This holiday season, customer-centric brands have an opportunity to up the ante for their consumer shopping experiences with an ace in the hole: Big Data.
  Advertising, Big Data, Customer Acquisition, Customer Experience, E-Commerce, Measurement, Personalization, Retail Marketing, Targeting
• 10 Things Every Sales Manager Should Know About Sales Performance [Infographic]Verónica Jarski
  How well do you know your sales team? To find out how most salespeople feel about missed quotas, the lead pipeline, and sales performance, check out the following infographic.
  Customer Experience, Customer Relationships, Lead Quality, Sales
• You Are Annoying Your Customers. Do You Know Why?Gavin Jocious
  From social media to retargeting ads, marketers continue to add new communication channels, and with each one we add the ability to sell but we also increase our ability to ...
  Customer-Centric, Customer Experience, Customer Relationships, Customer Satisfaction
• Mobile Minute [Video]: How to Get Your Apps Ready for iOS7Rene Cacheaux
  Apple's ushering in a design overhaul, and it's expected to get adopted fast. What should marketers know about iOS 7? Here are the basics.
  Customer Experience, Mobile Marketing, Smartphones, Technology
• How to Develop a Winning Tradeshow BoothMark Saghy
  Creating a tradeshow booth can be difficult. Here are some helpful tips to get you started as you plan, design, and create an effective booth that can be used for ...
  Conferences, Customer Experience, Lead Generation, Sales, Tradeshows/Events
• Responsive Web Design: The Next Great Hope or All Hype? [Infographic]Verónica Jarski
  Using Responsive Web Design, you can adapt website layouts to various device types. So why isn't every company using it? Here's an infographic that looks at the pros and cons.
  Consumer Electronics, Customer Behavior, Customer Engagement, Customer Experience, Mobile Marketing, Smartphones, Website Design, Websites