-
Five Steps to Successful Experience-Driven CommerceLoni Stark
Competing on price is not a sustainable strategy for most businesses. So, instead of asking "how low can I go?" ask "how high can I set the bar to deliver ...
B2C,
Community,
Content,
Customer Acquisition,
Customer Experience,
Customer Relationships,
E-Commerce,
Integrated Marketing,
Mobile Marketing,
Retail Marketing,
Social Media,
Social Networking
-
Four Outside-the-Box Ideas to Better Understand Customer ExperienceLinda Ireland
In the show "Undercover Boss," senior execs go undercover as frontline employees to see how the company is really doing and what customers experience. CMOs should try that, too—with these ...
-
Mobile Innovation (Part 6): Innovating Value Propositions Through MobileChristina "CK" Kerley
Value propositions are the heart, soul, and epicenter of a business. They reflect its market positioning while communicating the core promises it makes to its customers. Let's look at three ...
B2C,
Brand Positioning,
Content,
Customer Experience,
Customer Relationships,
Digital Theory,
Inbound Marketing,
Marketing Strategy,
Mobile Marketing,
Positioning,
Smart Phones,
Value Propositions
-
Mobile Innovation (Part 5): Innovating Customer Experiences Through MobileChristina "CK" Kerley
Mobile is a boon to the customer experience, because mobile provides myriad ways for marketers to delight customers and improve their experiences in ways previously unavailable.
-
Five Steps to Improve Your Marketing to Generation-YJoeri Van den Bergh
Millennials grew up with the Internet, and they are used to having everything at their fingertips. After interviews with 21 global marketing executives, we defined a five-step plan for improving ...
Advertising,
B2C,
Brand Loyalty,
Brand Positioning,
Community,
Customer Behavior,
Customer Engagement,
Customer Experience,
Customer Insight,
Customer Relationships,
Demographics,
Gamification,
Integrated Marketing,
Millennials,
Mobile Marketing,
Positioning,
Product Marketing,
Retail Marketing,
Social Media,
Social Networking
-
Mobile Innovation (Part 3): Innovating Sales Channels Through MobileChristina "CK" Kerley
As any marketer knows, sales are mission-critical to the success and survival of all companies. But what many a marketer doesn't yet fully understand is how many ways mobile can ...
Customer Acquisition,
Customer Experience,
Digital Marketing,
Digital Theory,
E-Commerce,
Gamification,
Interactive Marketing,
Marketing Strategy,
Mobile Marketing,
Retail Marketing,
Sales,
Smart Phones
-
Six Reasons Your Website Will FailOllie Bigler
Although the dawn of the Web was nearly two decades ago, many small and midsize businesses (SMBs) still have a limited, ineffective online presence. Let's examine the top reasons SMBs ...
-
Want to Slash 50% Off Your Marketing Budget? Try Being Nice...Peter Shankman
In the '80s, in the days of Michael Milken and Gordon Gekko, the rule on the street was "eat your young." Nice guys finish last. Hold your information. Keep the ...
-
Omnichannel Loyalty: The New Customer Connection [Infographic]Verónica Maria Jarski
With omnichannel loyalty, companies engage customers with personalized messages at each touchpoint across various channels; businesses also offer rewards for customers' loyalty, which often results in lifelong brand loyalty.
-
The Evolution of Modern Marketing Automation [Infographic]Verónica Maria Jarski
To illustrate the technological advancements that changed the course of marketing, Marketo put together the following infographic based on The Definitive Guide to Marketing Automation.
-
Landing Page Optimization Is Not a Strategy, CXO IsMark Simpson
Landing pages aren't dead—or even unimportant—but you shouldn't be treating them as a standalone strategy. Rather, you should be focusing on the big picture: optimizing the entire customer experience.
Customer-Centric,
Customer Experience,
Customer Insight,
Customer Loyalty,
Data,
E-Commerce,
Landing Pages,
Mobile Marketing,
Personalization,
Social Media,
Testing
-
The Post-PC Revolution [Infographic]Verónica Maria Jarski
Google estimates that by 2013 more people will use mobile phones than desktops PCs to go online. After gathering research about the migration of PC users to mobile, Moovweb created ...
-
Customer Relationships: Breaking Up Is Hard, Making Up Is Harder [Infographic]Verónica Maria Jarski
Customers often break up with brands that ignore them. This infographic explains what happens when customers feel caught in a one-sided relationship with brands, and it offers tips for bringing ...
-
The Liquor Store Model for Social Media Marketing SuccessBecky McCray
I run a liquor store in a small town, and I've always dealt with instant communication among customers. An unhappy customer, can go down to the coffee shop and spread ...
Community,
Customer Behavior,
Customer Experience,
Customer Relationships,
Local Marketing,
Marketing Tips,
Relationship Marketing,
Small Business,
Social Business,
Social Media,
Social Networking
-
Five Ways to Treat Your Retail Customers Better (and Boost Profits) in 2013Angel Morales
It's time to get serious about your strategies for 2013. How will you treat your customers? How will you acknowledge their experiences and build their brand loyalty? How will you ...
Customer Acquisition,
Customer Experience,
Customer Relationships,
Direct Marketing,
E-Commerce,
Email,
Email Marketing,
Integrated Marketing,
Mobile Marketing,
Online Marketing,
Social Media,
Targeting
-
Pavlov's Dog, or How to Develop and Deliver a Consistent Brand ExperienceMichael DiFrisco
When we hear a name, see a logo, whiff a particular scent, or encounter a sensation, we are conditioned—like Pavlov's dogs—to respond in a specific way.
-
#SocialSkim: Social Media Update, Weeks of December 24 and 31, 2012Angela Natividad
Have a good holiday? This week's #SocialSkim kicks you back into gear with social stats, trends for the new year, and tips for keeping (socially) fit. And for the tomorrowhunters ...
-
2012 State of Online Video [Infographic]Verónica Maria Jarski
The amount of content videos and video ads viewed in 2012 reached record-breaking numbers, according to SundaySky report. To help illustrate those stats and the state of online video in ...
-
Three Steps for Stopping Checkout AbandonmentJames Duval
Any e-commerce site owner knows the frustration resulting from the abandonment of a full shopping basket. But the most likely causes of a high rate of abandonment are few, and ...
-
Holiday Shopper Attitudes, Channels, Tools, and Trends [Infographic]Damien Acheson
To better understand holiday shoppers and their attitudes about online tools and channels, LivePerson conducted its 2012 Holiday E-Commerce Survey then highlighted its findings in an infographic.
MarketingProfs uses single