Podcasting

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• Creating a Unique Mobile Experience With iPad—Which Industry Will Be First?Joseph Jaffe
  The iPad has the potential to provide an all-in-one tablet that people are going to use everywhere—on their couch, while on vacation, and from all the places in between. No ...
  Customer Experience, Marketing Tips, New Media, Podcasting, Smartphones
• Messaging Through Earbuds, Pt. II
  Last time, we explained how podcasts present a great opportunity to bring brand awareness to on-the-go users. But how can the average marketer produce a winner in the podcast-sphere? Here ...
  Customer Engagement, Mobile Marketing, Podcasting
• Messaging Through Earbuds, Pt. I
  If you don't think of podcasting as a mobile medium, think again! Any users with MP3 players (including smartphones) can load podcasts onto their devices and listen to them anywhere—while sitting on the subway, ...
  Customer Engagement, Mobile Marketing, Podcasting
• What's the Biggest Untapped Opportunity for B2B Marketers?
  How would you answer the question, "What do you see as number-one untapped marketing opportunity for business-to-business marketers today?"
  B2B Marketing, Channel Marketing, Customer Relationships, Interactive Marketing, Marketing Strategy, Podcasting, ROI, Social Media, Targeting, White Papers
• Why Businesses Should Podcast
  "What's the deal with podcasting, anyway?" Kyla Cullinane asks Christopher S. Penn in this most recent video produced by MarketingProfs. Kyla gets to the heart of the issue immediately, and ...
  Email Marketing, Google, Marketing Smarter, New Media, Podcasting, Promotions, SEO, Social Media, Twitter, Videos, YouTube
• You Oughta Be in Podcasts
  Gary Vaynerchuk is a podcast natural—the affable, energetic wine aficionado has become an Internet superstar by producing entertaining reviews for his Wine Library series. "Because they give relevant information, the ...
  Podcasting, Small Business
• Hitting the Spot
  We're suckers for any video series that takes an entertaining approach to informative content like the weekly podcasts from HubSpot TV, hosted by the extremely likeable duo of Karen Rubin ...
  Marketing Inspiration, Podcasting, Videos
• Cast Your Fate to the iPod
  It can be tough and costly to win sympathetic ears for your life-changing service. But the Net—and a wildfire proliferation of iPods—have conceived a powerful ally for you: the podcast. ...
  Interactive Marketing, Marketing Analytics, New Media, Podcasting, Social Media
• When the Media Becomes the Marketing: Q&A With CC ChapmanMack Collier
  While blogs and social networks seem to get most of the attention when it comes to social media talk, podcasts and videos also remain viable channels to reach and connect ...
  Digital Marketing, Podcasting, Videos
• The Power of PodcastsLisa Formica
  Social marketing techniques such as blogging, wikis, podcasts, twitter, and virtual worlds have given marketers an extraordinary range of opportunities to reach out to audiences. But do these techniques really ...
  Direct Marketing, Podcasting, Segmentation
• Is Podcasting Social Media?Paul Dunay
  So, I got asked this question on a call today with a fellow social media experts, and I just had to blog about the ensuing In reality if you look ...
  Content, Podcasting
• Case Study: How a Video Podcast Series Garnered a Top Industry Award and 68,500 views in 12 MonthsNettie Hartsock
  Last spring, telecom player Tellabs launched its "Get Schooled" video-podcast series as both a way to communicate with customers as well as showcase the depth and breadth of its offerings. ...
• Case Study: How a Finance Director Left Her Day Job and Launched an 'Engaging Brand' Online via a Podcast and BlogNettie Hartsock
  A finance director, feeling stifled by the corporate world, launches her own business based in branding and egagement... with only $1,000 to spend. Two years later, she's a blog and ...
• What Social Media Marketing Is NotBL Ochman
  Despite all the talk, the mainstream media coverage, the conferences, courses, and books on social media marketing, there's quite a bit of ambivalence, fear, and (sometimes) outright hostility directed toward ...
  Podcasting, Product Marketing, SMS, Social Media, Twitter, Word-of-Mouth
• Case Study: How a Consultant's Internet Radio Show Led to New Business, New Sources of RevenueLaurie Lande
  Atlanta management consultant Brent Leary launched a radio show in 2006 to help small and mid-sized businesses understand technology. It proved so popular that he evolved the show into a ...
• 9 Ways to Make Money with PodcastingPaul Dunay
  The debate over how to make money with podcasts began shortly after they were rolled out. At first, the natural inclination was to do pre-roll or post-roll ads on podcasts ...
  Content, Podcasting
• Social Media Starter Kit: The Tools You NeedChris Brogan
  Work of any kind requires an understanding of the appropriate tools for the job, and social media is no different. Here are some suggestions for a starter set of social media ...
  Blogging, Facebook, LinkedIn, Podcasting, RSS, Twitter, Video Blogs
• Case Study: How a Niche Web Site's 'Telechats' Increased Credibility, Visibility and Google PageRankLaurie Lande
  Here's how a relatively new women's Web site gained attention—and more regular readers—at a low cost. Plus, its "telechats" with authors has helped distinguish it from other sites focused on ...
• The Link-Building Bible: Over 100 Tips, Tricks and Tactics for Rapidly Building Link PopularityMiles Galliford
  Link building is the tactic of getting other Web sites to link to your Web site. Getting inbound links from well-ranked, reputable, and relevant sites means that your Web site will ...
  Facebook, MySpace, Podcasting, Press Releases, Thought Leadership, Website Design, Websites, Writing
• 11 Lessons Learned From PodcastingBrian Carroll
  Podcasting can give your company a new image and personality. And, increasingly, podcasting offers the promise of being another highly effective way to reach and develop potential customers. That's only if ...
  B2B Marketing, Customer Relationships, Customer Satisfaction, Lead Generation, Marketing Tips, Podcasting