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• Account-Based Marketing Helps You Engage Your Most Influential Buyers and Boost BusinessParesh Vankar
  Harness the revenue-boosting power of account-based marketing to engage a select group of extremely knowledgeable and conscious buyers.
  Account-Based Marketing, Customer Relationships, Marketing Strategy, Sales
• These Mistakes Can Make Your Content Marketing an Epic Failure (but You Can Avoid Them)Jeff Sierra
  With all the buzz about and the allure of content marketing, jumping in quickly and then not seeing the expected results happens a lot. Here are three common mistakes and ...
  Blogging, Content, Content Marketing, Customer Acquisition, Customer Relationships, Inbound Marketing, Keywords, Sales, Social Media, Web Content, Writing
• How to Create Buyer Personas [Infographic]Verónica Jarski
  Buyer personas give you insight into how to best engage with your various customer types. But before you start creating those personas, take time to do the research.
  Customer Insight, Data, Digital Marketing, Personas, Sales
• Seven Content Marketing Metrics That Would Make Your Math Professor ProudPawan Deshpande
  Many marketers are more comfortable with words than with numbers, but if you're willing to run a few equations, you might gain tremendous insights into the success of your content. ...
  Content, Content Marketing, Inbound Marketing, Lead Generation, Measurement, Metrics, ROI, Sales
• Five Mighty Good Reasons to Have a Champion ProgramJoan Babinski
  The most successful and effective champion programs benefit both customers and companies. And today's technology makes creating and measuring a program easier than ever.
  B2B Marketing, Brand Ambassadors, Branding, Customer Evangelists, Customer Relationships, Sales
• Six Tips for Planning a Successful Tradeshow ExhibitionTimothy Carter
  You need a solid strategy to stage a successful tradeshow exhibit. You're competing for space, attention, and sales, so you can't get lazy with any part of your tradeshow planning.
  Conferences, Lead Generation, Lead Nurturing, Sales, Social Media, Tradeshows/Events
• 29 Essential Content Marketing Metrics [Infographic]Verónica Jarski
  You've created the content. Now, you need to measure its effectiveness to know whether your content is hitting its mark.
  Content, Customer Engagement, Email, Lead Generation, Sales, Social Media, Websites
• How to Write Killer Services Descriptions: Five Mistakes and Their FixesGillian Vallee
  How a business presents its services to potential customers is of paramount importance. And you may get just one shot at it...
  Content, Lead Generation, Print Collateral, Sales, Services Marketing, Web Content, Writing
• The State of B2B Sales and Marketing DataAyaz Nanji
  Most B2B marketing/sales databases lack key information about prospects and customers, according to a recent report from NetProspex.
  B2B Marketing, Data, Lead Quality, Marketing Strategy, Research Summaries, Sales
• #SocialSkim: Mary Meeker's State of the Internet, Plus 11 More Stories in This Week's RoundupAngela Natividad
  Get a sense of the scope of Mary Meeker's much-anticipated yearly State of the Internet. Learn how improved Twitter Analytics will help you better target buyers. We'll also share which ...
  Advertising, Content, Customer Acquisition, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Google+, Lead Generation, LinkedIn, Marketing Strategy, Mobile Marketing, Sales, SMS, Social Analytics, Social Media, Social Networking, SocialSkim, Tradeshows/Events
• 10 Do's and Don'ts of Using Data and Research in PresentationsJosh Knauer
  How well data and research are integrated into a presentation or pitch can make or break it. But not every marketer is a natural-born data geek. How can you work ...
  Career Management, Content, Data, PowerPoint, Presentations, Research, Sales
• The Three Biggest Challenges of Today's Sales RepsChristopher Faust
  We recently surveyed sales leaders from different industries about their sales teams' challenges. Here are the top three mentioned.
  Career Management, Customer Engagement, Customer Insight, Sales, Sales and Advertising
• Brands That Ignore the New Heartland Ignore a Huge Growth OpportunityPaul Jankowski
  Some 60% of US consumers call the New Heartland home. However, most brands have an East or West Coast-based mentality and end up missing big opportunities for growth.
  Advertising, Customer Behavior, Customer Insight, Demographics, Sales, Sales and Advertising
• The Real Cost of an Exasperating Online Returns ProcessTom Caporaso
  Returning an online purchase is more difficult and time-consuming than returning an item to a brick-and-mortar store. And the cost to the online retailer is more than just a shipping ...
  Customer Relationships, Customer Retention, Customer Service, Sales
• Five Proven Elements of B2B C-Suite MarketingTom Whatley
  For many B2B marketers, getting in front of senior decision-makers is tough to do. So how can you get the C-suite to hear your marketing message? These five elements will ...
  B2B Marketing, Community, Content Marketing, Customer Acquisition, Customer Relationships, Lead Generation, Lead Nurturing, Management, Sales
• How to Build Sales Tools (Content and Collateral) That Actually WorkMark Yeager
  Companies and marketers are wasting time and resources on creating sales materials that are not what sales teams need. What can be done to give Sales effective tools it can ...
  B2B Marketing, Collaboration, Content, Customer Acquisition, Lead Nurturing, Print Collateral, Sales
• Harness the Power of Mobile to Capitalize on ShowroomingGary Long
  You may think that showrooming is a competitive threat, but it's really a fantastic opportunity for immediate in-store sales. Here's why.
  Consumer Electronics, Customer Behavior, Marketing Strategy, Mobile Marketing, Sales
• These Five Handy Strategies Will Expand Your Marketing InfluencePhil Gerbyshak
  You've heard of growth hacks... Here are five marketing hacks. They don't take a ton of budget, but they have a huge impact on your content creation, customer relations, and ...
  Content, Content Marketing, Email, Newsletters, Sales, Social Media, Thought Leadership
• Email Subject Lines That SellAyaz Nanji
  Which phrases, incentives, and punctuation marks in email subject lines inspire consumers to take action?
  Copywriting, Customer Behavior, Email, Email Campaigns, Email Marketing, Email Subject Lines, Research Summaries, Sales
• Marketers Need to Measure All Touchpoints Throughout the Purchase FunnelMatt Voda
  Enterprise marketers can no longer view marketing performance merely by channel-specific metrics. They now must understand how each channel and ad contributes to the funnel—and the bottom line.
  Marketing Strategy, Measurement, Metrics, ROI, Sales