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• A Quick (but Thorough) Guide to YouTube OptimizationRichard Jeng
  Want to drive more traffic to your YouTube videos? Here are seven steps for getting your videos seen on the third most-visited website in the world.
  Content, Content Strategy, Customer Engagement, Digital Marketing, Facebook, Keywords, SEO, Social Media, Videos, YouTube
• Three Ways to Use Videos to Maximize Your LinkedIn Marketing and Lead GenerationBruce McKenzie
  If video is good for business (and it is), and if LinkedIn is good for business (and it is), then combining the two makes perfect sense. Here are three ways ...
  Career Management, Content, Content Marketing, Customer Acquisition, Inbound Marketing, Interactive Marketing, Lead Generation, LinkedIn, Sales, Social Media, Videos
• Social Video Marketing: Create Conversations and Build Customer LoyaltyMelody King
  Social video marketing can encourage prospects and customers to help get your message out and reach a wider audience. Here are some easy ways to get started.
  Content, Customer Loyalty, Customer Relationships, Humor, Social Media, Videos
• Your Five-Point Mobile Marketing ChecklistShawn Aguilar
  With so many options available to mobile marketers, where do you start? Is SMS still relevant? How about mobile search? Or banner ads and video? Focus on these five key ...
  Advertising, Content, Facebook, Instagram, Mobile Marketing, Promotions, Social Media, Videos, Vine
• Three Traits of Shareworthy Content
  To get people to share your content online, you need to do more than just ask them to do so. Your content has to be shareable.
  Advertising, Content, Content Marketing, Customer Engagement, Customer Relationships, Humor, Marketing Tips, Social Media, Twitter, Videos, Writing, YouTube
• The Power of Video for Businesses [Infographic]Ayaz Nanji
  Nearly three-quarters of consumers (73%) say they are more likely to purchase after watching videos that explain a product or service, according to a recent report from Animoto.
  Content, Content Marketing, Research Summaries, SMBs, Survey Data, Videos
• You Need to Add Video to Your Personal Branding StrategyWilliam Arruda
  Video is the future of personal branding. It's your best opportunity to stand out from the pack and increase your influence.
  Brand Awareness, Brand Management, Career Management, Content, Search Engine Marketing, SEO, Thought Leadership, Video Blogs, Videos
• Five Traits of Guest Content That Audiences (and Editors) Can Actually UseAlyce Currier
  Guest article or post submissions can be a great asset to a publication, but they can also be an excuse for bad content to slip through the cracks. Here's what ...
  Blogging, Content, Content Marketing, Inbound Marketing, Videos, Web Content, Writing
• #SocialSkim: Twitter Cards How-To, Netflix Drone to Home, the Oscars, GIF ResumesAngela Natividad
  Just in time for your weekend, this issue's action-packed with practical and inspiring social stories: Netflix Drone to Home, Oscars fun with kids and hashtags, GIF-based resumes, and a Twitter ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Online Marketing, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos
• Why Facebook's Video Autoplay Is Great News for MarketersMelody King
  Videos posted by Facebook users now play automatically when users scroll through their News Feeds. Find out why this feature is fabulous news for brands wanting to boost their customer ...
  Content, Content Marketing, Customer Engagement, Feedback, Instagram, Videos
• Five Tips for Creating Videos That Build Brand and Drive SalesSeth Price
  Regardless of form or viewing device, video is an ideal medium to engage, inform, and entertain prospective buyers and clients. Here's what you need to know to get in on ...
  Content, Content Marketing, Inbound Marketing, Instagram, Social Media, Videos, Vine, YouTube
• Explainer Videos Are for Marketers Unable to ExplainBarry Feldman
  In my opinion, the explainer video marketing trend is dreadful. Here's why.
  Content, Content Marketing, Videos
• #SocialSkim: Super Bowl Ads, Shareable Content, Grammy Goods, Biz Apps, More!Angela Natividad
  Get your a-la-carte awesome this week: from VW's epic Super Bowl ad to Ogilvy's design tips for making shareable content. We've also got your Grammy goods, a treasure trove of ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Instagram, Integrated Marketing, Metrics, Mobile Marketing, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos, Web Analytics, Web Content
• Four Digital Marketing Trends to Watch in 2014George Burciaga
  Each year, new tools, technologies, and platforms transform marketing. Here's a look at four trends that will affect marketing this year.
  Consumer Electronics, Content, Content Marketing, Customer Engagement, Digital Marketing, Marketing Strategy, Mobile Marketing, Smartphones, Videos
• Personal Branding Trends for 2014 (Part 2)William Arruda
  Understanding these trends will help you to strategize ways of harnessing them to enhance your brand and expand your career success.
  Career Management, Content, Content Marketing, LinkedIn, Mobile Marketing, Nonprofits, Personal Branding, Videos, Web Content
• Start 2014 Off Right: Five Marketing Trends You Need to KnowTricia Heinrich
  2014 promises to be just as transformative as 2013 was. Here are five trends that will be affecting marketing; keep them top of mind.
  Big Data, Content, Data, Marketing Strategy, Metrics, Mobile Marketing, Videos
• Eight Steps for Making 2014 Your Video Marketing YearMichael Litt
  Here's a to-do list to jump-start your video marketing and make 2014 the year you excel in video—and impress prospects, demonstrate commitment to a medium customers crave, and remain relevant ...
  Content, Content Marketing, Customer Acquisition, Lead Generation, Sales, Videos
• Americans Watched Record Number of Online Videos in DecemberAyaz Nanji
  Americans watched 52.4 billion online content videos in December, exceeding the 50 billion monthly views mark for the first time, according to recent Video Metrix data from comScore.
  Advertising, Content, Google, Research Summaries, Videos, YouTube
• Personal Branding Trends for 2014 (Part 1)William Arruda
  Throughout the year, I monitor the world of personal branding. At year's end, I analyze the data to predict future trends. My take on 2014? It will be a year ...
  Brand Ambassadors, Career Management, Content Marketing, Digital Theory, Personal Branding, Social Media, Social Networking, Videos
• Instagram Video vs. Vine: Which Is the Video Marketing Champ?Russ Somers
  As Instagram Video and Vine grow in popularity, marketers may be wondering which works best for connecting brands with fans. Here's a look at each one.
  Content, Content Marketing, Instagram, Social Media, Videos, Vine