B2B Marketing

Topics » Articles » B2B Marketing

• Three Maintenance Must-Do's for Your B2B LinkedIn Profile Page
  Contrary to Jack Donaghy's opinion of LinkedIn—("He's on LinkedIn, Lemon. He might as well be dead.")—the site has proved to be an effective marketing tool for B2B companies. As Amanda O'Brien ...
  B2B Marketing, LinkedIn, Personal Branding, Social Media
• Five Ways to Boost B2B Fan Engagement on Facebook
  Eloqua has put together an entertaining slideshare presentation just in time for the new year of B2B social outreach. In "10 Ways to 'Solve' Facebook for B2B," Eloqua recounts how ...
  B2B Marketing, Customer Engagement, Facebook, Marketing Tips
• Create Content for Each Stage of the B2B Buying Journey
  Not every potential buyer approaches your business with the same enthusiasm or interest. In a MarketingProfs article, Paul McKeon identifies the four stages of the B2B buying cycle—and how to ...
  B2B Marketing, Content, Lead Nurturing, Sales
• Content Marketing Trends for 2012: What's in and What's OutPawan Deshpande
  No doubt about it: 2011 was a big year for content marketing. Twice the number of marketers implement content marketing vs. the number of those who use print, television, and ...
  B2B Marketing, Branding, Channel Marketing, Content Marketing, Digital Theory, Forecasts, Marketing Strategy, SEO
• Four Steps to Taming Wild B2B Data
  In this age of massive data collection, a new challenge has emerged for B2B marketing teams: figuring out what to do with all that information. "Organizations might have thousands, or ...
  B2B Marketing, Measurement, Metrics
• Sales Pipeline Metrics to Help Boost Forecast Accuracy
  Ah, the B2B sales pipeline. That mish-mash of possibilities that can surprise, delight, or infuriate at a moment's notice. Is there really any way to predict the true likelihood of ...
  B2B Marketing, Forecasts, Metrics, Sales
• A Bold B2B Sales Strategy That Just Might Get Results
  In an article at Sales 2.0, Jill Konrath answers the question all B2B sales people ask themselves when heading out to meet with prospects: "What will make them say, Yes, ...
  B2B Marketing, Marketing Strategy, Sales
• 2012 Content Marketing Benchmarks, Budgets, and Trends
  Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011, according to a study by the ...
  B2B Marketing, Content, Content Marketing, Digital Theory, Marketing Budgets
• Seven Cool Apps for Business Teams
  As B2B marketing teams search to find the best apps for doing business, some names are rising to the top of their lists. Here's a sampling of the cream of ...
  B2B Marketing, Collaboration, Consumer Electronics
• Forrester: B2B Interactive Marketing Spend Forecast Lower
  Interactive marketing budgets are forecast to grow at a compound annual growth rate (CAGR) of 17% over the next five years, but not all industries will invest at the same ...
  B2B Marketing, Forecasts, Marketing Budgets, Research Summaries
• Branded Magazine Apps Quick, Easy, and Engaging
  People who read B2B, consumer, and association magazine apps cite portability, speed, and 24/7 access to content as the top 3 motivators for magazine app readership, according to a ...
  B2B Marketing, Consumer Electronics, Customer Engagement, Research Summaries
• Five Things B2B Website Content Needs to Do to Engage Visitors
  Last time, we offered Kate Headon Waddell's advice on building the B2B website of your dreams. This week, we take a closer look at creating magnetic site content. In a post ...
  B2B Marketing, Customer Engagement, Website Design
• The Evolution of B2B Marketing: Why Generating Leads Isn't Enough AnymoreMichelle Boockoff-Bajdek
  Today's B2B marketers can't focus only on generating leads and turning them over to Sales. To get results, they need to create effective, targeted programs that hit the right people ...
  B2B Marketing, Collaboration, Content Marketing, Customer Behavior, Email Lists, Inbound Marketing, Lead Generation, Marketing Strategy
• Four Steps to Building the B2B Website of Your Dreams
  What does it take to construct a B2B website that grabs users' attention and shows them—right from the start—that it's the right place to be? According to Kate Headon Waddell, ...
  B2B Marketing, Metrics, Search Engine Marketing, SEO, Website Design
• B2B Sales: Don't Spray and Pray, Tell Stories Instead [Video]Michael Harris
  Today, B2B buyers are busy, busy, busy... doing the work of multiple people. The last thing they have time for is a salesperson who takes a spray-and-pray approach: a generic ...
  B2B Marketing, Case Studies, Sales
• Four Reasons to Reconsider Automated Content Sharing
  We've emphasised multiple times the importance of sharing content and of being a good curator of the latest and greatest info out there. You've no doubt developed a list of ...
  B2B Marketing, Content, Customer Engagement
• Three Ways to Crank Up Your B2B Sales Smarts and Results
  One natural tactic (let's admit it) that B2B marketers often turn to when seeking to increase sales is to stuff the pipeline with more leads. But time and again we hear, ...
  B2B Marketing, Lead Generation, Marketing Tips, Sales
• Social, Interactive Options Boost Influence of B2B Content
  Prospective technology buyers who consume whitepapers and other types of tech content say they perceive marketing collateral to be more influential when it displays a social sharing option, or when ...
  B2B Marketing, Content, Research Summaries, Social Media, White Papers, Word-of-Mouth
• B2B Marketers Moving Toward Online Content Strategies
  B2B marketers are moving away from traditional marketing tactics toward online content marketing: 82% now use content marketing in their programs, making it more popular than search marketing (70%), events ...
  B2B Marketing, Content, Marketing Strategy, Services Marketing
• Four Ways to Treat Your B2B Audience Like Real People [Slide Show]Christian Gulliksen
  The term "business to business" (B2B) might inherently obscure an important aspect of marketing to that category. Behind the "B" in business are "Ps" (people). Here are four ways to ...
  B2B Marketing, Customer Relationships, Marketing Tips, Social Media