B2B Marketing

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• Outsourced Marketing: Does It Make Sense for You?Mike Etzinger
  Outsourcing creative marketing functions may bring big cost savings to some, but going with an agency might not be the best route for others. Here are nine benefits and a ...
  B2B Marketing, Collaboration, Creativity, Hiring Outside Resources, Management
• Four Tips for Crafting B2B Emails That Get Results
  Any successful B2B marketing strategy "involves the integration of email marketing," Maria Pergolino asserts in a post at the Marketo blog. Whether designed for lead generation or nurturing leads and ...
  B2B Marketing, Email Marketing, Marketing Tips
• Five B2B Trends in Content, Social Media in 2011Ann Handley
  As an editor and marketer, I think about how to translate marketing ideas into actionable steps. But sometimes it's good to take stock of the bigger picture. Here are some ...
  B2B Marketing, Content, Creativity, Customer Engagement, Digital Theory, Smartphones, Social Media, Videos
• Three Crucial Ways Web Analytics Can Help You in 2011
  "Right now, the [Web analytics] industry places far too much value on the measurement side of our work, especially compared to the output side," says Evan LaPointe in an intriguing ...
  B2B Marketing, Measurement, Web Analytics
• Why Your B2B Website Needs Social InteractionBob Egner
  If your idea of giving your website a social life entails having a "follow us on Facebook" link on your homepage, you might want to take a second look at ...
  B2B Marketing, Community, Consumer Electronics, Corporate Blogging, Inbound Marketing, Lead Generation, Social Media, Web Analytics, Websites
• How to Get C-Suite Support for B2B Mobile Marketing
  "Mobile holds tremendous potential for B2B audiences," says CK Kerley in a slide presentation at CK's Blog. But many B2B executives "still see mobile as B2C media," she notes. Well, ...
  B2B Marketing, Management, Measurement, Mobile Marketing
• How Uncoordinated Emails Can Kill Off B2B Prospects
  "Email is used by most B2B marketers for a variety of purposes—many of which are executed distinctly, sometimes without visibility across the organization," writes Ardath Albee at Marketing Interactions. "There's ...
  B2B Marketing, Collaboration, Email Campaigns
• Using Twitter for B2B Marketing: Five Key Action Tips
  At the Mi6 blog, Chris Herbert praises the weekly Twitter chat sessions hosted by Philadelphia's Jeremy Victor that Herbert and his B2B colleagues regularly attend. "These sessions are a tremendous ...
  B2B Marketing, Customer Engagement, Twitter
• Five Important B2B Marketing Trends in 2011Chris Chariton
  2011 is here, and that means B2B marketers have just been evaluating plans and allocating budget. Though each company is different, the same five trends will affect them all—and marketers ...
  B2B Marketing, Channel Marketing, Content, Digital Theory, Forecasts, Market Research, ROI, Social Media, Videos
• B2B Brands Score With Online Marketing
  Only one-half (50%) of B2B marketers formally measure the return of their online marketing investments, but those who do say online is more effective than traditional marketing channels, according to ...
  B2B Marketing, Measurement, Online Marketing, Research Summaries
• How to Generate Leads With Content Syndication
  "In today's economic climate, content syndication is one of the lowest risk lead generation vehicles there is," writes Howard J. Sewell at The Point. "At our agency, the programs we ...
  B2B Marketing, Lead Generation, Marketing Tips, Sales, Thought Leadership
• Eight Ways to Create Enough Video Content to Last 18 MonthsPete Savage
  Studies show that online video improves email click-through rates, sales conversions, and search engine rankings; it's no wonder marketers are funneling more budget dollars into this tantalizing medium. Learn eight ...
  B2B Marketing, Case Studies, Content, Creativity, Landing Pages, Marketing Tips, Videos, Webinars, White Papers
• B2B Brands Tapping Loyalty Marketing to Drive Sales
  Though B2B marketers report most of their new sales coming from current customers, only one-half (55.4%) say their companies have departments that focus primarily on customer retention, according to a ...
  B2B Marketing, Brand Loyalty, Customer Retention, Research Summaries
• 12 B2B Content-Marketing Practices to Ensure SuccessRoy Young
  Although content marketing spans across industries and company sizes, B2B marketers recognize the need to improve the effectiveness of their efforts, according to new MarketingProfs research of B2B marketers. Our ...
  B2B Marketing, Collaboration, Content, Content Marketing, Customer Engagement, Marketing Tips, Measurement, Targeting
• Three Steps to Getting Big Companies to Buy From You
  "As a seller, when you approach a big company, you are most likely more concerned about your fears than theirs," writes Barbara Weaver Smith in an article at Selling to ...
  B2B Marketing, Marketing Tips, Sales
• Three Ways to Offer Value to Time-Strapped B2B Buyers
  "Let's face it, buying today is different than it used to be," says Ardath Albee in a recent post at the Marketing Interactions blog. Products and solutions are growing in ...
  B2B Marketing, Lead Generation, Marketing Tips, Sales
• The Rise of Cloud Marketing: Empowering Marketing Innovation and Creating Massive EfficienciesJacques Hart
  Cloud computing is a transformative technology that is expected to have a revolutionary impact on the business of marketing. Learn how you can gain a competitive advantage using the three ...
  B2B Marketing, Channel Marketing, Consumer Electronics, Creativity, Google, New Media
• B2B Marketing Trends and Tactics to Consider for 2011
  As 2010 draws to a close, B2B teams are sharing what they've learned from the year's challenges, and forging tactics for 2011. What lessons have we learned from the struggle that ...
  B2B Marketing, Lead Generation, Market Research, Sales
• Five Reliable Sources for Fresh B2B Blog Content
  Get ready! Here comes the new year—and another 12 months' worth of fresh blog content just waiting to be written! If that thought makes you shudder, you are not alone. ...
  B2B Marketing, Blogging, Content, Marketing Tips, Sales
• Why Customer Satisfaction Doesn't Mean Customer Retention—and What You Can Do About ItSean Geehan
  Most organizations try to predict retention rates based on customer-satisfaction scores. The reality is that in B2B, user satisfaction does not equal customer retention. Remember, most customers who leave a ...
  B2B Marketing, Customer Retention, Customer Satisfaction, Feedback, Voice of the Customer