B2B Marketing

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• Uses for Vine, Tumblr, and Hashtags; Twitter Ads; Social Warfare; and More... The Week in Social Media #SocialSkimAngela Natividad
  It's all here: great uses for Vine, promos via Tumblr, and hashtags on Twitter. Hashtags on Facebook. More targeted Twitter ads. YouTube's record-breaking traffic. Yammer for SharePoint. Social warfare with ...
  Advertising, B2B Marketing, B2C, Data, Digital Theory, Facebook, Google, LinkedIn, Social Business, Social Media, Social Networking, SocialSkim, Twitter, Videos, YouTube
• SXSW Insights, Pinterest Analytics, Vine ROI, eBay, Etsy... The Week in Social Media #SocialSkimAngela Natividad
  As SXSW winds down, insights come flying: See videos on the most buzzed-about tech and startups, and learn to tell better brand stories via social. We've also got tips on ...
  B2B Marketing, B2C, Digital Marketing, Digital Theory, Facebook, Google, LinkedIn, Mobile Marketing, Pinterest, RSS, Social Business, Social Media, Social Networking, SocialSkim, Twitter, Videos
• How to Evaluate and Select a B2B Teleprospecting PartnerKathy Rizzo
  Many marketing organizations are now placing an emphasis on the role of teleprospecting as a component of their B2B lead generation strategy. Here are seven steps (and an RFP outline) ...
  B2B Marketing, Lead Generation, Management, Sales, Telemarketing
• Facebook's News Feed, SXSW, LinkedIn, Prollie, Hashtag How-To... Week in Social Media #SocialSkimAngela Natividad
  Facebook's new News Feed, SXSW tips, tools for managing LinkedIn leads and gathering Twitter data, how-tos for hashtags and social branding, a study on social business, women and teens demographics, ...
  Advertising, B2B Marketing, B2C, Branding, Demographics, Digital Marketing, Digital Theory, Facebook, Google+, LinkedIn, Social Business, Social Media, Social Networking, SocialSkim, Twitter, YouTube
• The B2B Marketer's Guide to SXSW [Infographic]Verónica Jarski
  On March 8, 2013, SXSW will start rocking Austin with more than 1,000 conference sessions and 580 booths at its Interactive Festival alone. To help B2B marketers hit the places ...
  B2B Marketing, Brand Management, Creativity, Social Networking, Thought Leadership, Tradeshows/Events
• Managing Marketing Content Across the Customer LifecycleLaura Patterson
  Getting caught up in the content marketing frenzy is easy. But content delivered in the right channel, but at the wrong time in the customer's buying process, can be a ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Behavior, Lead Generation, Sales
• Are You Creating Purposeful Content?Sue Duris
  We are in the age of information overload, with a plethora of blogs for every topic imaginable. We don't have time to read everything. And we need to maximize value: ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Behavior, Inbound Marketing, Lead Generation, Research, Thought Leadership
• Content Is Not the New Black: Time-Tested Tips for Creating Compelling ContentNasheen Liu
  Content has always been, and will always be, the very foundation of marketing. Yet we are challenged with meeting the constant demand for consistently compelling content. These tactics will help ...
  B2B Marketing, Content, Content Marketing, High-Tech Marketing, Inbound Marketing, Lead Generation, Marketing Tips, Product Marketing, Sales, Writing
• Texting Prospects (at the Right Time) Boosts ConversionLenna Garibian
  Though email messaging is an important part of the selling process, texting can be an effective way to supplement email and phone channels, according to a study by Leads360. Sales ...
  B2B Marketing, Customer Communications, Lead Nurturing, Mobile Marketing, Research Summaries, Sales, SMS
• How to Gain Subscribers Without Buying Email ListsMeghan Keaney Anderson
  Few things are as antithetical to good inbound marketing as purchasing a list of email addresses and blasting them with your latest campaign. You risk significant business damage. Here's what ...
  B2B Marketing, Content, Customer Acquisition, Email, Email Lists, Email Marketing, Inbound Marketing, Lead Generation, PPC Campaigns, Search Engine Marketing
• Six QR Code Do's and Don'ts for EventsEric Olson
  Slapping a QR code on a handout or a poster is easy, but creating something useful takes thought and planning. So what are QR codes good for? Plenty, including for ...
  B2B Marketing, Conferences, Customer Behavior, Customer Engagement, Data, Digital Marketing, Gamification, Lead Generation, Measurement, Mobile Marketing, Networking, Print Collateral, Smartphones, Technology
• Join the LinkedIn Party: Five Tips for Using LinkedIn Groups EffectivelyMatt Haskell
  If you are on LinkedIn to really connect with people, LinkedIn Groups is where the party is. But to get the most out of LinkedIn Groups, you need to learn ...
  B2B Marketing, Community, Customer Acquisition, Customer Engagement, Feedback, Lead Generation, LinkedIn, Market Research, Research, Sales, Social Media, Social Networking
• Avoid These Three Deadly Sins of Sales MessagingTim Riesterer
  Salespeople's lips moving—that's how deals get done. The entire deal rides on what you have to say even more than what you have to sell. So here's how you'd better ...
  B2B Marketing, Content, Customer Acquisition, Lead Generation, Lead Nurturing, Positioning, Presentations, Sales
• How to Tell a Visual Story (Even You, B2B): A Marketer's GuideAnn Handley, Nick Westergaard
  As storytelling becomes more and more part of marketing, another trend is coming clearly into focus: Brands are becoming more visual. Businesses that aren't ready for this visual revolution will ...
  B2B Marketing, Brand Positioning, Branding, Community, Content, Content Marketing, Digital Theory, Facebook, Google+, Inbound Marketing, Integrated Marketing, Lead Generation, Location-Based Marketing, Marketing Strategy, New Media, Pinterest, Positioning, Social Business, Tradeshows/Events, Twitter
• Lead-Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 11, 12)Sid Smith
  This installment of our series answers two questions: Are blogging and social media viable lead nurture tools? And do all demographics respond well to lead nurturing?
  B2B Marketing, Blogging, Content, Content Marketing, Customer Acquisition, Customer Behavior, Demographics, High-Tech Marketing, Inbound Marketing, Lead Generation, Lead Nurturing, LinkedIn
• Vine for Events, Social Business Leadership, Pinterest Secret Boards... The Week in Social Media #SocialSkimAngela Natividad
  Find out how Twitter's getting into e-commerce and why Vine may unseat Instagram as the go-to app for live events. Learn how to use Vine for campaigning, how to maximize ...
  Advertising, B2B Marketing, Chief Marketing Officer, Creativity, Digital Marketing, Digital Theory, Facebook, Integrated Marketing, Management, Marketing Strategy, Online Marketing, Pinterest, Social Business, Social Media, Social Networking, SocialSkim, Tradeshows/Events, Twitter
• Lead-Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 8, 10)Sid Smith
  This installment answers two questions: "What's the difference between inbound and outbound marketing? (and which is better?)" and "With so much content to create, where do we focus our efforts?"
  B2B Marketing, Blogging, Content, Content Marketing, Customer Acquisition, Digital Theory, Direct Marketing, Inbound Marketing, Lead Generation, Lead Nurturing, LinkedIn, Marketing Automation, Online Marketing, Search Engine Marketing, Social Media, Social Networking, Web Content
• B2B Benchmarks: Top Tactics for Driving Traffic and LeadsLenna Garibian
  Social media still accounts for less than 5% of total leads to B2B websites, according to Optify's 2012 B2B Marketing Benchmark Report. Among social media, Twitter is the primary driver ...
  B2B Marketing, Facebook, Google, Inbound Marketing, Lead Generation, LinkedIn, Marketing Strategy, Online Marketing, Research Summaries, Search Engine Marketing, Social Media, Twitter, Websites
• Lead-Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 7 and 9)Sid Smith
  This week we answer two questions: When is a lead truly "Sales-ready," and what are some best-practices of lead scoring? And we offer two tools you can use to help ...
  B2B Marketing, Customer Acquisition, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Sales
• Six Principles of Great Content BrandsDoug Kessler
  The torrent of content is increasing by the day. It's a good sign: Marketers are getting hip to the power of content. But the only way to survive the coming ...
  B2B Marketing, Brand Awareness, Brand Positioning, Content, Content Marketing, Customer Acquisition, Customer Engagement, Customer Relationships, Inbound Marketing, Lead Generation, Marketing Challenges, Marketing Strategy, Sales, Thought Leadership, Writing