B2B Marketing

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• How the Best B2B Marketers Think Like B2C Marketers: Five Strategies to EmulateRussell Glass
  The best B2B marketers are successful because they start with building a brand. In other words, the best B2B marketers think like B2C marketers. And here's just how they think ...
  B2B Marketing, Brand Positioning, Marketing Strategy, Sales
• What Every B2B Marketer Needs to Know About Millennials
  The Millennials have arrived! The first wave of the Millennial generation (born between 1980 and 2000) is now entering decision-making positions at companies across the land. And in a post at ...
  B2B Marketing, Customer Behavior, Millennials, Segmentation
• How B2Bs Can Create a Thriving Facebook Community [Slide Show]Christian Gulliksen
  B2C brands have Facebook figured out. But B2B brands? Not so much. Yet, it doesn't have to be that way.
  B2B Marketing, Facebook, Lead Generation, Sales
• Top Marketing Tactic for Small B2Bs: In-Person Interaction
  Among small businesses, marketing tactics such as email, websites, in-person interaction, and social media are viewed as most effective overall; however, among small B2B companies, nothing beats face-to-face interactions, according ...
  Advertising, B2B Marketing, Email, Facebook, LinkedIn, Research Summaries, Small Business, Twitter, YouTube
• Five Ways to Create Your Prospects' Favorite WebsiteSonja Jobson
  Your prospects have a huge array of websites to choose to visit—and buy or learn from. You have to give them good reasons to choose yours. So how do you ...
  B2B Marketing, Content, Customer Experience, Inbound Marketing, Lead Generation, Web Content, Website Design, Websites
• Five Ways to Turn Your Chamber of Commerce Membership Into SalesMike Bowman
  Many businesses are members of their local chamber of commerce but don't take advantage of opportunity to increase sales and brand awareness. Here are five ways business owners can derive ...
  B2B Marketing, Career Management, Customer Acquisition, Lead Generation, Networking, Sales
• Nine Ways You Can Use Virtual Events to Train, Communicate, and SellTricia Heinrich
  Webinars can be great lead-generation tools. But virtual communications can also help you build communities, communicate with customers, train sales teams and partners, measure the success of campaigns, and launch ...
  B2B Marketing, Community, Conferences, Customer Relationships, Inbound Marketing, Lead Generation, Marketing Conferences, Sales, Tradeshows/Events, Webinars
• Four B2B Sales Tactics That Consistently Get Results
  "B2B sales is by no means easy. It requires not only skill, but panache," says Jesse Noyes in a post at It's All About Revenue. But over time, a buzz can ...
  B2B Marketing, Lead Generation, Sales, Strategy
• Top 10 B2B Marketing MistakesChris Chariton
  Even the most seasoned marketing professionals sometimes fall prey to mistakes in tactics or implementation. But with a watchful eye, practitioners can avoid costly pitfalls. Here is a quick review ...
  Advertising, B2B Marketing, Lead Generation, Marketing Challenges
• B2B Email Marketing Best-Practices and Trends
  Email is still an invaluable asset to marketers, but only 30% of B2B marketers are using email marketing as their primary lead generation tactic; instead, email appears to be more ...
  B2B Marketing, Email Marketing, Lead Generation, Lead Nurturing, Marketing Budgets, Research Summaries
• Nine Ways to Draw Event Visitors to Your Booth and Wow ThemMatt Snodgrass
  Here are nine ways to draw tradeshow attendees to your booth and engage with them. Some of these tips may seem like common sense, but you'd be amazed at how ...
  B2B Marketing, Conferences, Customer Engagement, Lead Generation, Marketing Conferences, Sales, Tradeshows/Events
• Advanced Email Segmentation
  If you're still wondering about the value of segmentation, consider these numbers from eMarketer, as reported by HubSpot: "39% of email marketers that practice list segmentation see better open rates; ...
  B2B Marketing, Email Marketing, Lead Generation, Segmentation
• B2B Mobile Marketing: Mobile + B2B = BFF! [Video]Christina "CK" Kerley
  Anytime-anywhere media provide B2Bs new ways to create, develop, and sustain ROI-rich relationships. Yet, the majority of B2Bs aren't using mobile to bolster their marketing. So, how can mobile be ...
  B2B Marketing, Mobile Marketing
• Four Questions B2Bs Need to Ask About Content Marketing [Infographic]Jonathan Gebauer
  ExploreB2B (with the help of CMI and MarketingProfs) has put together an Infographic that answers the "Why, What, How, and Where" of B2B content marketing.
  B2B Marketing, Content, Content Marketing, Copywriting, Corporate Blogging, Customer Relationships, Market Research, Marketing Tips, Newsletters, Social Media, Writing
• Mobile Marketing: Three Strategic Approaches to Success [Video]Christina "CK" Kerley
  Between next-generation smartphones, tricked-out apps, and celebrity-filled Siri commercials, it's easy to look at mobile as a set of breakthrough devices, tools, and channels. But that's not the lens through ...
  B2B Marketing, Customer Behavior, Mobile Marketing, Strategy
• B2B Mobile Marketing Success Mantra: Better, Faster, Easier [Video]Christina "CK" Kerley
  Think mobile is for consumer audiences only? Think again, B2B marketers! Learn why mobile marketing is ideal for B2B marketing, and how three simple words—better, faster, easier—can help you win ...
  B2B Marketing, Content Marketing, Customer Engagement, Mobile Marketing, Videos
• B2B Social Marketing Growing, LinkedIn Top Channel
  Though B2B marketers use a variety of platforms for social media marketing, a plurality (30%) cite LinkedIn as their most important channel for social outreach, according to a report by ...
  B2B Marketing, Blogging, Branding, Facebook, LinkedIn, Measurement, Research Summaries, Search Engine Marketing, Social Media, Twitter, YouTube
• B2B Brands Trail B2C in Social Media Monitoring, Follow-Up
  Many B2B businesses are ignoring the consumer insights that social media can provide, according to a report by Satmetrix. Only 49% of surveyed B2B brands track what consumers are saying ...
  B2B Marketing, Content, Corporate Communications, Measurement, Research Summaries, Social Media, Word-of-Mouth
• Forrester: B2B Marketing Budgets Rising 6.8% in 2012
  B2B marketers are increasing marketing budgets 6.8% on average in 2012, according to a survey from Forrester Research. Across various industries, gaps in marketing investment growth have narrowed from levels ...
  B2B Marketing, Digital Marketing, Marketing Budgets, Research Summaries
• Two Arguments Against B2B Videos, and Six Tips for Making a Great One
  We all know it: There's nothing like a viral video to boost awareness and response. Why, then, are many B2B companies still hesitant to incorporate video into their marketing efforts? ...
  B2B Marketing, Content, Content Marketing, Videos