B2B Marketing

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• Three Core Qualities of B2B Digital Marketing
  As businesses become ever more adept at creating their own digital marketing strategies, they are sure to expect the same or better from you when you try to engage with ...
  B2B Marketing, Collaboration, Digital Marketing
• Three Ways B2B Mobile Apps Can Boost Client Services
  "The B2B app market has been slow to take off, but there is no reason why one, or several, popular apps should not emerge across different vertical markets," writes Gordon ...
  B2B Marketing, Customer Service, Marketing Tips, Mobile Marketing
• Is Your 'About Us' Page Effective?Kevin B. Levi
  For a small B2B business, the second most important page on its website after its homepage is its "About Us" page. Learn a highly effective formula for creating content for ...
  B2B Marketing, Brand Positioning, Branding, Positioning Statements, Small Business, Value Propositions, Web Copy, Website Design, Writing
• Websites Top Online Source of B2B Leads, but Still Underperforming
  Though 88% of B2B companies say they understand their target audiences at least moderately well, they still struggle to translate that understanding into new business leads via their corporate websites, ...
  B2B Marketing, Lead Generation, Research Summaries, Website Design, Websites
• Five Steps to Clearly Defining Your Brand in a Digital World
  As information disperses across a thousand channels, clearly defining your brand becomes more important than ever. Yet many B2B companies "still don’t have a clear understanding of what their brand ...
  B2B Marketing, Brand Management, Brand Positioning, Digital Marketing
• Three Lead Nurturing Email Tips From MarketingProfs
  If you sell a B2B product or service, your email strategy should include plenty of nurture. "A great lead nurturing program can have a dramatic impact on an organization's bottom ...
  B2B Marketing, Email Marketing, Lead Nurturing, Marketing Strategy
• What's Wrong With Your Email: A Second Look at Proven Attention GrabbersOlga Taylor
  When soliciting business via email, there's a right way and a wrong way to grab your subscriber's attention and interest. Here's a real-life example—and a detailed critique—of an email solicitation ...
  B2B Marketing, Copywriting, Email Marketing, Email Subject Lines, Spam
• Five Strategies for Speaking to B2B Buyers' Pain PointsDan McDade
  Effective B2B lead generation, lead qualification, and lead nurturing programs are built on a rock-solid messaging platform—your offer. The most important aspect of a great offer is a deep understanding ...
  B2B Marketing, Copywriting, Customer Acquisition, Lead Generation, Lead Nurturing, Sales
• Six Traits of an Effective B2B Social Media Conversationalist
  As we leave the summer behind and gear up for a fresh, crisp autumn B2B marketing push, here's a quick question to ponder: How's that social media outreach going for ...
  B2B Marketing, Management, Social Media, Thought Leadership
• Content vs. Messaging: How the Digital Customer Narrative Is Changing MarketingJen Evans
  Content is more than just words. Content experiences that are strategic, planned, structured, and measured can develop a new customer narrative that'll bring companies and customers closer than ever.
  B2B Marketing, Content, Customer Engagement, Digital Marketing, Marketing Strategy, Marketing Tips, Social Media, Websites
• Why Context Matters in Building Lead Nurturing Programs
  "Some people would say that nurturing is based on a marketer's goal such as building brand awareness or your company's reputation for thought leadership," writes Ardath Albee at Marketing Interactions. ...
  B2B Marketing, Brand Awareness, Lead Nurturing
• Top-Tier B2B Marketers More Likely to Track ROI, Report Growth
  B2B marketers who describe their organizations as "highly effective and efficient" are more likely than other marketers to measure the ROI of their marketing campaigns and report stronger growth than ...
  B2B Marketing, Measurement, Metrics, Research Summaries, ROI
• Three Ways to Adjust Your Sales Approach in a Content-Drenched Marketplace
  We all know it: Content rules in today's digital marketplace. Prospects expect to find information about any product or service that strikes their fancy—in a matter of seconds. As a ...
  B2B Marketing, Content, Sales
• Three Google+ Features That Might Help Your B2B Marketing Efforts
  In the time following the debut of Google+, speculation has abounded about its usefulness for B2B marketers. One interesting early perspective came from the UK. Doug Taylor, writing at Collier-Pickard's ...
  B2B Marketing, Google, Google+, Segmentation, Social Media
• How to Build Your Own Customized B2B Prospecting Lists for FreeArvind Sehtia
  A customized prospecting list is a great resource for your cold calling, direct mail, and email marketing efforts. If you prefer to "do it yourself," here are nine steps for ...
  B2B Marketing, Keywords, Marketing Tips, Sales, Targeting, Testing
• Track B2B Customer Lifetime Value to Boost Results
  In a post at the B2B Sales & Marketing Knowledge Sharing  blog, Scott Gillum cites stats from a recent benchmark report. The report, which was prepared by the IT Services Marketing ...
  B2B Marketing, Metrics, ROI
• What to Do When a Customer Isn't Ready to Buy Today
  "Every time you try to do web research, it seems like you are immediately bombarded by salespeople looking to close a deal," writes Mark Price at B2Bbloggers. "It does not ...
  B2B Marketing, Lead Generation, Marketing Tips
• How to Craft a B2B Position Statement That Boosts Your Brand
  How important is a well-crafted position statement in today's B2B marketplace? Done correctly, it could be the key to defining who you are—and what differentiates your brand from the competition. According ...
  B2B Marketing, Brand Equity, Positioning Statements
• What to Do When the Buyer Wants the Status Quo
  There's a good chance your typical B2B customer works in a state of constant overload: too many emails, too many meetings and too much buzzing in her ears. It doesn't ...
  B2B Marketing, Creativity, Customer Behavior
• Lead Nurturing: What Can It Do For You? [Slide Show]Elle Woulfe
  Marketing automation facilitates real-time, one-to-one conversations with prospects based on their actions. But before you automate, be sure to tackle these four elements to maximize your lead-nurturing efforts.
  B2B Marketing, CRM, Lead Nurturing