B2B Marketing

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• The B2B Marketers Guide to Dreamforce 2013 [Infographic]
  If you're a B2B marketer attending Dreamforce, Nov. 18-21, 2013, in San Francisco, you need a quick guide to all its B2B-related sessions and networking events. The following infographic by ...
  B2B Marketing, Content Marketing, Email, Email Marketing, Marketing Strategy, Tradeshows/Events
• Improve Sales: Change Your Marketing Approach, Not Just Your ToolsMegan Myers
  New accountability expectations across sales and marketing departments, coupled with increased demand for online content, are changing the playing field for sales teams. How you connect with your prospects can ...
  B2B Marketing, Content, Customer Acquisition, Customer Relationships, Lead Generation, Sales, Thought Leadership
• #SocialSkim: Social Media This Week: G+ Changes, Facebook News, RecruitingAngela Natividad
  Get a load of Internet Explorer... as an anime character. Also learn the latest on G+, how users consume Facebook news, and why people don't like companies that use socnets ...
  B2B Marketing, B2C, Career Management, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Google+, LinkedIn, Retail Marketing, Social Business, Social Media, Social Networking, SocialSkim, Twitter
• Confidence Boost: Marketers Get More Savvy With Content Marketing [Infographic]
  Business-to-business (B2B) marketers are growing more confident in their content marketing, according to a recent report published by MarketingProfs and the Content Marketing Institute.
  B2B Marketing, Blogging, Content, Content Marketing, Marketing Challenges, Marketing Strategy, Strategy
• Outbound Marketing Strategies Are Still EffectiveHenry Schuck
  There's been plenty of speculation about the death of outbound marketing in recent years. In fact, however, outbound marketing still efficiently drives leads and sales.
  B2B Marketing, Content Marketing, Inbound Marketing, Integrated Marketing, Lead Generation, Marketing Strategy, Sales, Telemarketing
• Five Tips for Tackling B2B E-Commerce Without AmazonSteven Kramer
  E-commerce is one of the hottest trends in B2B marketing. Inspired by B2C e-commerce sites, buyers and procurers are demanding that their B2B suppliers deliver buying experiences comparable to those ...
  B2B Marketing, E-Commerce, Sales, Websites
• The State of B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends [Infographic]
  Want to know the state of B2B content marketing in North America? The following infographic highlights the findings of a new B2B content marketing study from MarketingProfs and the Content ...
  B2B Marketing, Content, Content Marketing, Data, Marketing Strategy
• How B2B Marketers Use Twitter: Top Content Sources, Most Retweeted HandlesAyaz Nanji
  Industry media sites are the most common source of content shared by B2B marketers on Twitter, accounting for 62% of all content shares, according to a recent analysis by Leadtail.
  B2B Marketing, Content, Content Marketing, Digital Marketing, Interactive Marketing, Research Summaries, Social Media, Social Networking, Twitter
• Can Marketing Automation Work for Your Company?Justin Gray
  I hear a lot of excuses about why marketing automation won't work: My company is too small; my product is too transactional; my leads don't respond; my porridge is too ...
  B2B Marketing, B2C, Customer Acquisition, E-Commerce, Lead Generation, Marketing Automation, Marketing Strategy, Retail Marketing, Small Business, SMBs
• Five B2B Marketing Trends to WatchRuss Fradin
  Today's B2B marketers find themselves confronting a rapidly shifting landscape. Let's look at how you can tap into five developing trends that can help you steer your way to success.
  B2B Marketing, Big Data, Blogging Policy, Brand Ambassadors, Content Marketing, Digital Theory, Marketing Operations, Marketing Smarter, Mobile Marketing, Social Media, Social Networking
• How B2B Commerce Is ChangingAyaz Nanji
  More than half of B2B vendors (57%) say B2B commerce is fundamentally changing and shifting from offline to online, according to a recent report from Intershop.
  B2B Marketing, Digital Marketing, Mobile Marketing, Research Summaries, Sales, Sales and Advertising
• Five Big Trends for Corporate EventsBetsy Zikakis
  Event attendees have come to expect more from their time and investment in meetings and events. These five trends are a response to those expectations and will shape event management ...
  B2B Marketing, Conferences, Demand Generation, Digital Theory, Marketing Conferences, Personalization, Sales, Technology
• B2B Lead Generation: What Marketers WantAyaz Nanji
  Most pay-per-lead B2B marketers (51%) say knowing a buyer's purchasing time horizon is the most important data point they want but often don't get, according to a recent report by ...
  B2B Marketing, Email Lists, Lead Generation, Lead Nurturing, Lead Quality, Lead Scoring, Research Summaries, Sales, SMBs
• The Four Types of Small Business Technology Buyers [Infographic]Ayaz Nanji
  Technology buying decisions made by small businesses are influenced more by attitudes and beliefs than by demographic factors such as industry, revenue, and years in business, according to a recent ...
  B2B Marketing, Customer Behavior, Research Summaries, Sales, Segmentation, Small Business, SMBs, Technology
• How Do You Measure Content Marketing? [Infographic]Verónica Jarski
  How do you know which pieces of content are working well for your business? The following infographic by Brandpoint walks marketers through the process of measuring their content marketing and ...
  B2B Marketing, B2C, Blogging, Brand Management, Content, Content Marketing, Customer Behavior, Customer Engagement, Facebook, Marketing Strategy, Search Engines, Social Media, Websites, Writing
• In Content Marketing, 'People Buy on Emotion and Rationalize With Logic' Is a Mistake (Pt. 2)Catherine Sherlock
  In Part 1, we began the examination of how emotion and logic operate in the buying cycle, and we covered what sort of content to produce for the Awareness stage. ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Behavior, Customer Engagement, Digital Theory, Inbound Marketing, Lead Nurturing, Marketing Communications, Marketing Strategy, Sales, Web Content, Web Copy, Writing
• Eight Tips for Creating a Great LinkedIn Business PageJessica Davis
  Is your LinkedIn business page up there with the best? It should be... After all, it's a sought-after online destination for business networking, hiring, and even financing.
  Advertising, B2B Marketing, Branding, Customer Acquisition, LinkedIn, Social Business, Social Media, Social Networking
• What B2B Sales Winners Do DifferentlyAyaz Nanji
  The No. 1 factor that separates B2B sales winners from their challengers is that they educate buyers with new ideas and perspectives, according to a recent report.
  B2B Marketing, Lead Nurturing, Research Summaries, Sales, Sales and Advertising
• In Content Marketing, 'People Buy on Emotion and Rationalize With Logic' Is a Mistake (Pt. 1)Catherine Sherlock
  The saying "people buy on emotion and rationalize with logic" has been around so long that people rarely question it. But in content marketing, you need to question it. Otherwise, ...
  B2B Marketing, Content, Content Marketing, Customer Behavior, Inbound Marketing, Sales, Writing
• Top B2B Content Marketing Trends in 2013Ayaz Nanji
  The popularity of whitepapers as a B2B content marketing format is declining in relation to more interactive, easily digestible formats such as video, according to a recent survey.
  B2B Marketing, Content, Content Marketing, LinkedIn, Research Summaries, Technology