B2B Marketing

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• How to Go B2B at Three Major Social Sites
  All social networking sites hold potential for B2B marketers, Kevin Murphy argues in a recent post at the Intel blog. Still, many companies seem to stick to LinkedIn as their ...
  B2B Marketing, Facebook, Google+, Social Media, Social Networking, Twitter
• When a B2B Blog Posts and Nobody Comments, Does It Make a Sound?Aaron Schoenherr, John Corey
  For B2B, the ROI from social media isn't always so clear. Learn research findings about the social media use of one B2B segment—and four opportunities for B2B marketers to maximize ...
  B2B Marketing, Blogging, ROI, Social Media
• Most Execs Are 'On' Regardless of Time or Location
  Smartphones, Wi-Fi access, and social media have liberated business executives from the confines of their offices; however, the flip side of that freedom is that very few can separate themselves ...
  B2B Marketing, Career Management, Customer Behavior, Email, Research Summaries, Social Media
• What's Your Lead Gen Weakness?
  How would you rate your company's all-around lead gen game? "Some companies are good at generating B2B sales leads [and] others are good at qualifying and closing those leads," writes ...
  B2B Marketing, Lead Generation, Lead Nurturing, Lead Quality, Lead Scoring
• B2B Companies Ramping Up Data-Driven Marketing
  B2B marketers recognize the need for a data-driven approach to marketing and fully eight in ten (80%) say they are spending more time and resources on critical marketing metrics in ...
  B2B Marketing, Lead Generation, Lead Nurturing, Lead Quality, Marketing Analytics, Research Summaries
• Five Twitter Tips for B2B Marketers
  B2B social marketing isn't an easily intuitive process because social has oft been perceived as consumer-focused. (For the most part, anyway.) But here's some good news: Social Media B2B—a great resource ...
  B2B Marketing, Social Media, Twitter
• Four Ways to Improve the Lead-to-Sales HandoffKathy Rizzo
  Improving the lead-to-sales handoff at your company—and setting lead follow-up guidelines—can significantly boost ROI and help close Sales. Learn four invaluable handoff techniques you should be implementing.
  B2B Marketing, Collaboration, Customer Acquisition, Lead Nurturing, Lead Quality, Lead Scoring, Marketing Challenges, Sales, Telemarketing
• Four Steps to Take When You Lose a Big Client
  Sometimes rotten things happen to good B2B companies—such as when a major client drops you during an economic downturn. (Sound familiar?) But every crisis carries a few good lessons with it, ...
  B2B Marketing, Customer Acquisition, Customer Relationships, Customer Retention, Customer Satisfaction
• Does Your Business Need a Cloud Broker?
  As a business moves its files to the cloud, the task of transitioning huge amounts of departmental data can become overwhelming for in-house IT personnel. "The challenge of managing multiple ...
  B2B Marketing, Customer Acquisition, Lead Generation, Sales
• Top B2B Firms Gaining 230% More Leads via Social Media Than Peers
  Best-in-Class B2B companies generate on average 17% of their leads from social media channels, roughly 230% more marketing-generated leads than other companies (5%), according to a new report by Aberdeen ...
  B2B Marketing, Lead Generation, Research Summaries, Sales, Social Media
• B2B Sales and Marketing Lack Tools for Effective Selling Conversations
  B2B salespeople spend roughly two-thirds of their time selling in virtual environments—via the Web and telephone—yet most companies haven't adapted their sales skills or content marketing tools to deal with ...
  B2B Marketing, Research Summaries, Sales, Telemarketing
• B2C Email Delivery Rates Down Sharply, B2B Up
  Despite historic declines in commercial email deliverability rates during the second quarter of 2011, business email inbox placement rates (IPRs) surged 6 percentage points to 86% over the same period, ...
  B2B Marketing, Email, Email Deliverability, International Marketing, Research Summaries
• B2B Marketing Tactics Not Driving Enough Sales Leads
  Some 61% of B2B marketers say generating more leads is their biggest marketing challenge in 2012; however, nearly two-thirds say their marketing mix does not meet sales pipeline demands (32%) ...
  B2B Marketing, Email Marketing, Lead Generation, Marketing Challenges, Research Summaries, Sales
• What B2B Marketers Can Learn From Breaking News
  Search engines such as Bing and Google tend to change the way they render SERPs (search engine results pages) in reaction to breaking news, favoring placed results (e.g., news, videos, ...
  B2B Marketing, Research Summaries, Search Engine Marketing, Search Engines
• Five Android Apps to Make Your B2B Sales Life Easier
  On-the-go B2B salespeople are always looking for ways to make their lives easier—and apps really can help. Here are a few Android apps that folks are buzzing about. Writing at the ...
  B2B Marketing, Consumer Electronics, Mobile Marketing, Sales
• CMOs: Business Outlook Strong, Marketing Budgets Up
  Buoyed by renewed confidence in the US economy and higher expectations for new business, CMOs say they plan to boost marketing spending over the next 12 months, with B2B products ...
  B2B Marketing, Chief Marketing Officer, Forecasts, Research Summaries
• Three iPad Apps to Help B2B Sales Teams on the Go
  The Sales Executive Council recently polled its members on their picks for must-have iPad apps for sales teams. "Given the volume of app options ... it is important to find ...
  B2B Marketing, Consumer Electronics, Mobile Marketing, Sales
• Three Ways to Augment the Effectiveness of Your B2B Content Marketing
  In an age when prospects and clients want product and service information right here right now, B2B marketers have increasingly embraced content marketing to deliver it. According to MarketingProfs' latest study, ...
  B2B Marketing, Content, Content Marketing, Market Research
• How We Should Think About Marketing. A New Model [Prezi]Charles Gold
  To say that marketing execution has changed dramatically over the last 10 years is about the grossest kind of understatement. Then why do all the models of the marketing function ...
  B2B Marketing, Chief Marketing Officer, Content Marketing, Technology
• Five Trends B2B Marketers Need to Understand to Succeed in 2012Chris Chariton
  What will the remainder of 2012 have in store for B2B marketing? Thanks to data, what lies ahead isn't so hard to predict. Learn five significant trends that will affect ...
  B2B Marketing, Content, Digital Theory, Email Marketing, Marketing Tips, Online Marketing, Social Media