Lead Generation

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• B2B Email Marketing Best-Practices and Trends
  Email is still an invaluable asset to marketers, but only 30% of B2B marketers are using email marketing as their primary lead generation tactic; instead, email appears to be more ...
  B2B Marketing, Email Marketing, Lead Generation, Lead Nurturing, Marketing Budgets, Research Summaries
• Nine Ways to Draw Event Visitors to Your Booth and Wow ThemMatt Snodgrass
  Here are nine ways to draw tradeshow attendees to your booth and engage with them. Some of these tips may seem like common sense, but you'd be amazed at how ...
  B2B Marketing, Conferences, Customer Engagement, Lead Generation, Marketing Conferences, Sales, Tradeshows/Events
• Advanced Email Segmentation
  If you're still wondering about the value of segmentation, consider these numbers from eMarketer, as reported by HubSpot: "39% of email marketers that practice list segmentation see better open rates; ...
  B2B Marketing, Email Marketing, Lead Generation, Segmentation
• How to Score Your Leads with Six Simple Questions
  "Hundreds, if not thousands, of solutions have been developed to automate lead-scoring," writes Peter Gracey at MarketingProfs. "However, those scores don't provide salespeople much valuable information." That's why he developed ...
  Lead Generation, Lead Nurturing, Lead Quality, Lead Scoring
• Dull, Irrelevant Content Hampering B2B Lead Gen Success
  Only one in five B2B marketing and sales professionals (20%) say their demand generation campaigns are fully effective, whereas 80% say they are ineffective to semi-ineffective, according to a survey ...
  Content, Content Marketing, Lead Generation, Research Summaries, Sales
• Three Tips for High-ROI Calls to Action
  Every email marketer knows that great calls to action don't just happen on their own. "Clearly identifying what you offer and how you want to convey that offer requires thoughtful ...
  Customer Engagement, Email Marketing, Email Subject Lines, Lead Generation
• Make Your Story 22 Times More Memorable
  A fact wrapped in a story is 22 times more memorable than the mere pronouncement of that fact, according to cognitive psychologist Jerome Bruner, as cited in an Insight Demand ...
  Content, Lead Generation, Sales
• Tracking Traffic From Pinterest: Three Measurements
  Pinterest serves more than 11.7 million US users monthly. But how do you know how many of them are checking out your Pins? While Pins and Repins of photos from your ...
  Advertising, Lead Generation, Pinterest, Websites
• Three Tips for Spotting an SEO Scammer
  As a relatively new discipline that explores new territory and aims for a moving target, SEO can feel like a ride through the Wild West. We even use lingo like ...
  Hiring Outside Resources, Lead Generation, SEO
• Three Great Ways to Kill Leads
  When you troubleshoot your lead gen program's lack of closed deals, be sure to examine your sales reps' role in the process. "[A]ll too often, despite their critical contribution to ...
  Lead Generation, Lead Nurturing, Lead Quality, Sales
• Online Ad Spend Reaches Record $8.4B in 1Q12
  Internet advertising revenues reached $8.4 billion in the first quarter of 2012, up 15% from $7.3 billion a year earlier, setting a new record for the reporting period, according to ...
  Advertising, Email, Lead Generation, Mobile Marketing, Research Summaries, Search Engine Marketing
• Marketers Boosting Automated Campaigns in 2012
  Marketing automation is on the rise: 59% of senior marketers say they expect the number of automated campaigns to increase over the next 12 months, and 83% expect the use ...
  Email Campaigns, Lead Generation, Lead Nurturing, Marketing Analytics, Marketing Automation, Sales, Web Analytics
• Three Key Steps to Take to Prepare for Marketing Automation
  In a guest post at the Modern B2B Marketing blog, Joby Blume shares his lessons learned about implementing marketing automation in a B2B setting. First and foremost, he says, it's important ...
  Content, Lead Generation, Marketing Automation
• Don't Be a Lead Killer: Three Ways to Keep Sales Leads AliveAl Davidson
  Despite their critical contribution to a business, sales reps can often get in their own way. Here are three of the biggest ways sales reps kill leads—and three solutions that'll ...
  Customer Acquisition, Lead Generation, Lead Nurturing, Sales
• LinkedIn Beats Twitter and Facebook in B2B Conversions
  Among three leading social networking platforms—LinkedIn, Twitter, and Facebook—LinkedIn is the most effective source of leads for B2B companies, according to data from HubSpot.
  Facebook, Lead Generation, LinkedIn, Research Summaries, Social Networking, Twitter
• How to Curate Content That Your Audience Will Love
  Art museums inspire visitors by selecting for display—curating—meaningful pieces. Like them, you can engage your customers by sharing quality content produced by others (you give the authors due credit, of ...
  Blogging Strategy, Content, Content Marketing, Lead Generation, Web Content
• What's Your Lead Gen Weakness?
  How would you rate your company's all-around lead gen game? "Some companies are good at generating B2B sales leads [and] others are good at qualifying and closing those leads," writes ...
  B2B Marketing, Lead Generation, Lead Nurturing, Lead Quality, Lead Scoring
• So I Have a Marketing Automation System... Now What?Adam Blitzer
  Marketing automation systems offer a veritable multitude of capabilities. But don't let all those features overwhelm you. Learn five ways to jump-start your marketing automation strategy without getting stressed out.
  Inbound Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Sales
• B2B Companies Ramping Up Data-Driven Marketing
  B2B marketers recognize the need for a data-driven approach to marketing and fully eight in ten (80%) say they are spending more time and resources on critical marketing metrics in ...
  B2B Marketing, Lead Generation, Lead Nurturing, Lead Quality, Marketing Analytics, Research Summaries
• Marketing Automation: Five Must-Do's for Achieving Maximum EfficiencyKim Roman
  Marketing automation (MA) software allows marketers to manage prospect and customer databases, track activity, and personalize their messaging. Get the maximum benefit from your MA software by taking these five ...
  Customer Acquisition, Email, Inbound Marketing, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Strategy, Sales, Webinars