Lead Generation

Topics » Articles » Lead Generation

• Six Tips for Creating an Analytics-Driven Marketing CultureAdele Sweetwood
  These days, if a marketing organization is to deliver value and show tangible results, it must build an analytical culture. If yours is like most marketing organizations, you already pack ...
  Career Management, Collaboration, Forecasts, Lead Generation, Marketing Analytics, Marketing Operations, Measurement, Web Analytics
• The Four Relevancy Commandments of Lead-Gen MarketingSean Shoffstall
  People hate push marketing: It interrupts their favorite shows. It clutters their screens. And too often it has nothing to do with their interests. But customers don't mind messaging that's ...
  Advertising, Customer Behavior, Digital Marketing, Lead Generation, Marketing Analytics, Targeting, Web Analytics
• How to Generate Leads via the Chamber of Commerce
  You have a very good reason to join your local chamber of commerce: "One study on consumer preferences found that 63% of consumers prefer to shop and do business with chamber members," ...
  Lead Generation, Lead Nurturing, Lead Quality, Public Speaking
• B2B Content Marketing: Trends and Benchmarks for 2012
  Content marketing is gaining in popularity: 83.5% of B2B marketers surveyed say they are stepping up their content marketing production over the next 12 months, up from the 71% who ...
  B2B Marketing, Blogging, Brand Awareness, Case Studies, Content Marketing, Copywriting, E-Books, Lead Generation, LinkedIn, Research Summaries, Twitter, User-Generated Content, Writing, Writing Whitepapers
• Nineteen (19!) Ideas for Growing Your Email ListHunter Boyle
  What would you rather have, a big list with dismal conversion rates or a smaller list targeting a highly engaged audience? Thought so. For a healthy opt-in email list, quality ...
  Blogging, Email, Email Lists, Email Marketing, Lead Generation, Metrics, Segmentation, Social Media, Value Propositions
• Key Online Tactics of High-Growth Professional Services Firms
  High-growth professional services firms tend to place more emphasis on blogging, SEO, and social networking—and they generate a higher proportion of their business leads via online sources—than do their peers, ...
  Blogging, Lead Generation, Online Marketing, Research Summaries, SEO, Social Media, Social Networking
• 9 in 10 Online Small Businesses Network Online, 8 in 10 Gain New Business
  Nine in ten small business owners with an online presence dedicate time to networking online via social networks, online forums, etc., and 74% say networking online is just as valuable, ...
  Facebook, Lead Generation, Networking, Research Summaries, Small Business, Social Networking, Websites
• How to Nurture Your Marketing Automation Leads to a Certain SaleSid Smith
  A common misconception about lead nurturing in marketing automation systems is that its purpose is to "move prospects through the sales funnel." But it's not—at least not if you want ...
  B2B Marketing, Customer Behavior, Email Campaigns, Inbound Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Sales, White Papers
• Marketing Automation Drives B2B Lead Gen Effectiveness
  Among B2B organizations, the use of integrated marketing automation appears to boost the effectiveness of lead generation efforts across various metrics, such as the quantity of leads generated, the quality ...
  B2B Marketing, Lead Generation, Marketing Automation, Research Summaries, ROI, Sales
• B2Bs and B2Cs Winning Leads, Sales via Social Media
  Both B2B and B2C brands are capturing leads and sales opportunities via social media, though some channels are proving more effective than others, according to a survey from Webmarketing123.
  B2B Marketing, Facebook, Lead Generation, LinkedIn, Research Summaries, SEO, Social Media, Twitter
• The Seven Elements of a Great Lead Gen Landing Page
  What's the key to crafting a B2B landing page that grabs attention—and loads of leads? It needs to be well-written, and offer real value to visitors. It needs to be ...
  Landing Pages, Lead Generation, Lead Nurturing, Web Content, Web Copy, Website Design
• Who Is Your Ideal Customer? Three Simple Ways to Find Your Target MarketPeter Gracey
  The old adage that "a product sells itself" is nothing more than a sales and marketing myth. Products sell in large part because of the due diligence that is completed ...
  Customer Acquisition, Customer Behavior, Lead Generation, Personas, Sales
• Three Tips for Navigating the New 'Demand Waterfall' Marketing FunnelAaron Dun
  What was once defined as a tidy "funnel" or a simple "waterfall" is no longer as relevant as it once was. Think, instead, a river fed by many brooks and ...
  Collaboration, Customer Acquisition, Inbound Marketing, Lead Generation, Marketing Strategy, Sales
• How B2Bs Can Create a Thriving Facebook Community [Slide Show]Christian Gulliksen
  B2C brands have Facebook figured out. But B2B brands? Not so much. Yet, it doesn't have to be that way.
  B2B Marketing, Facebook, Lead Generation, Sales
• Generate Leads With LinkedIn Announcements
  If you're not using LinkedIn as a lead generation tool, argues Shelly Kramer at MarketingProfs Daily Fix, you may be missing out on a very good thing: "According to data ...
  Lead Generation, Lead Nurturing, LinkedIn, Social Media, Social Networking
• Five Ways to Create Your Prospects' Favorite WebsiteSonja Jobson
  Your prospects have a huge array of websites to choose to visit—and buy or learn from. You have to give them good reasons to choose yours. So how do you ...
  B2B Marketing, Content, Customer Experience, Inbound Marketing, Lead Generation, Web Content, Website Design, Websites
• Five Ways to Turn Your Chamber of Commerce Membership Into SalesMike Bowman
  Many businesses are members of their local chamber of commerce but don't take advantage of opportunity to increase sales and brand awareness. Here are five ways business owners can derive ...
  B2B Marketing, Career Management, Customer Acquisition, Lead Generation, Networking, Sales
• Nine Ways You Can Use Virtual Events to Train, Communicate, and SellTricia Heinrich
  Webinars can be great lead-generation tools. But virtual communications can also help you build communities, communicate with customers, train sales teams and partners, measure the success of campaigns, and launch ...
  B2B Marketing, Community, Conferences, Customer Relationships, Inbound Marketing, Lead Generation, Marketing Conferences, Sales, Tradeshows/Events, Webinars
• Four B2B Sales Tactics That Consistently Get Results
  "B2B sales is by no means easy. It requires not only skill, but panache," says Jesse Noyes in a post at It's All About Revenue. But over time, a buzz can ...
  B2B Marketing, Lead Generation, Sales, Strategy
• Top 10 B2B Marketing MistakesChris Chariton
  Even the most seasoned marketing professionals sometimes fall prey to mistakes in tactics or implementation. But with a watchful eye, practitioners can avoid costly pitfalls. Here is a quick review ...
  Advertising, B2B Marketing, Lead Generation, Marketing Challenges