Lead Generation

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• How to Increase Email Marketing Conversions [Infographic]Verónica Jarski
  To help boost your email marketing conversions, check out these suggestions from a Monetate infographic.
  Advertising, Consumer Electronics, Digital Marketing, Email, Email Marketing, Lead Generation, Mobile Marketing, Retail Marketing, Segmentation, Smartphones, Targeting
• How to Use LinkedIn to Promote Your Professional Services (Article 3 of 3)Nicholas A. Kosar
  In this, the third of three articles focusing on how the professions—lawyers, consultants, accountants, etc.—can effectively market using new/digital media, I focus on LinkedIn.
  Career Management, Customer Acquisition, Lead Generation, LinkedIn, Sales, Services Marketing, Social Media, Social Networking
• Get Rid of Your Lousy 'About' Page Once and for AllSonja Jobson
  Your "About" page is one of the most popular destinations on your website. Leaving your "About" page in sub-par condition is costing you more than you think. So why have ...
  Brand Positioning, Content, Customer Acquisition, Lead Generation, Social Media, Web Content, Web Copy, Websites, Writing
• Best-in-Class Demand Generation and Data Management [Infographic]
  Oracle's recent acquisition of Compendium set the marketing world abuzz about the role of marketing automation and content marketing. But that conversation should also include data management and demand generation.
  Data, Demand Generation, Lead Generation, Sales and Advertising
• Improve Sales: Change Your Marketing Approach, Not Just Your ToolsMegan Myers
  New accountability expectations across sales and marketing departments, coupled with increased demand for online content, are changing the playing field for sales teams. How you connect with your prospects can ...
  B2B Marketing, Content, Customer Acquisition, Customer Relationships, Lead Generation, Sales, Thought Leadership
• The Most Effective Tactics for Acquiring Email SubscribersAyaz Nanji
  Some of the most popular tactics for acquiring email subscribers aren't viewed by marketers as especially effective, but they are widely used because they are easy to implement, according to ...
  Customer Acquisition, Digital Marketing, Email, Email Lists, Email Marketing, Interactive Marketing, Lead Generation, Research Summaries, Survey Data, Surveys
• State of the Sales Rep: 33% Can't Find Materials, 20% Prep in the Shower [Infographic]Ayaz Nanji
  One-third of sales representatives are "often" or "always (on a daily basis)" frustrated by their inability to quickly locate sales materials, according to a recent survey by Brainshark.
  Lead Generation, Lead Nurturing, Research Summaries, Sales, Sales and Advertising
• Outbound Marketing Strategies Are Still EffectiveHenry Schuck
  There's been plenty of speculation about the death of outbound marketing in recent years. In fact, however, outbound marketing still efficiently drives leads and sales.
  B2B Marketing, Content Marketing, Inbound Marketing, Integrated Marketing, Lead Generation, Marketing Strategy, Sales, Telemarketing
• Three Rules for Converting Online Leads Into SalesMichael Boyette
  It's OK, you can say it: Online leads are a pain in the neck. One problem is that many firms treat online leads like traditional leads, but online leads are ...
  Customer Acquisition, Customer Relationships, Lead Generation, Lead Nurturing, Sales
• Three Steps to Refreshing Your BlogJulie R. Neidlinger
  It is easy to become so focused on creating content for your blog, and marketing it properly, that you forget to periodically check its health. Here's how to turn a ...
  Blogging, Content, Content Marketing, Lead Generation, Links, SEO, Web Analytics, Websites
• What Works When Selling to Marketers [Infographic]Ayaz Nanji
  Marketers are 25% more receptive to lead generation efforts than most professionals, according to a recent report by LeadJen.
  Customer Behavior, Lead Generation, Research Summaries, Sales, Sales and Advertising
• Five Days to a More Focused CRM StrategyAnita Holley
  Time is not just money, it's a factor in the efficiency of your CRM strategy. Here are five ways you can have a more productive day with your CRM—one for ...
  Career Management, CRM, Customer Relationships, Lead Generation, Marketing Automation, Sales, Social Media
• Five Best-Practices to Increase Registration ConversionBill Piwonka
  Low conversion rates, users that leave your site without engaging, and blatantly falsified registration data are the obvious symptoms of a broken registration system. Consider the following five best-practices for ...
  Customer Acquisition, Customer Retention, Email, Inbound Marketing, Lead Generation, Permission Email Marketing, Social Media, Websites
• Forget the Funnel, Use the Sales Radar to Find the Invisible SaleTom Martin
  I once had to call on a prospect 52 times before we were invited to pitch. But the last client I picked up at my current firm took exactly one ...
  Content, Content Marketing, Customer Acquisition, Inbound Marketing, Lead Generation, Lead Nurturing, Sales, Web Analytics
• Can Marketing Automation Work for Your Company?Justin Gray
  I hear a lot of excuses about why marketing automation won't work: My company is too small; my product is too transactional; my leads don't respond; my porridge is too ...
  B2B Marketing, B2C, Customer Acquisition, E-Commerce, Lead Generation, Marketing Automation, Marketing Strategy, Retail Marketing, Small Business, SMBs
• How Video Plays a Crucial Role in the Rise of Content MarketingMichael Litt
  Video appeared on the scene so suddenly that marketers are still learning how to use it effectively. Here's a look at three forces shaping the evolution of content marketing, and ...
  Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Thought Leadership, Videos
• How to Improve Conversion Rates on Your Website: Article 4 of 4Sean Ellis
  You are now in a position to execute an informed conversion rate optimization program—one designed to address the most important and promising areas of improvement.
  Customer Acquisition, Inbound Marketing, Lead Generation, Measurement, Metrics, Testing, Web Analytics, Websites
• Five Tips for Marketing to Win Love From SalesNasheen Liu
  "It's complicated" would be the proper way to describe the love/hate relationship between Sales and Marketing. But it doesn't have to be that way. Having been on both sides of ...
  Career Management, Collaboration, Customer Acquisition, Email, Lead Generation, Sales
• B2B Lead Generation: What Marketers WantAyaz Nanji
  Most pay-per-lead B2B marketers (51%) say knowing a buyer's purchasing time horizon is the most important data point they want but often don't get, according to a recent report by ...
  B2B Marketing, Email Lists, Lead Generation, Lead Nurturing, Lead Quality, Lead Scoring, Research Summaries, Sales, SMBs
• Work Smarter, Not Harder, With Marketing AutomationAdam Blitzer
  Whether you're completely new to marketing automation or already approaching pro status, there are several things you can and should be doing. Here are a few ways to integrate and ...
  CRM, Customer Acquisition, Customer Relationships, Email, Email Marketing, Lead Generation, Marketing Analytics, Marketing Automation, Personalization, Social Media, Web Analytics