Lead Generation

Topics » Articles » Lead Generation

• Eight Ingredients of Effective Inbound Marketing for Generating and Qualifying LeadsMike Nikolich
  As marketers, we instinctively realize it's impossible to pinpoint when our prospects will be buying. That's why it's critical not just to keep in touch but also to make sure ...
  Blogging, Content, Content Marketing, Inbound Marketing, Landing Pages, Lead Generation, Public Relations, SEO, Social Media, Thought Leadership, Web Content
• B2B Content Marketing: Adoption Surging, but Objectives Are Shifting
  Content marketing continues to be an integral strategy for B2B companies; however, objectives for content strategies are shifting toward thought leadership and educating the market, according to a survey from ...
  B2B Marketing, Content, Content Marketing, Customer Engagement, Lead Generation, Marketing Strategy, Research Summaries, Sales, Thought Leadership, Tradeshows/Events
• Why Email Marketing Still Matters [Infographic]
  Over the years, many have augured the death of email, most recently foretelling that social media would make email obsolete. Nevertheless, for marketers, email remains an invaluable, even indispensable, tool. ...
  Email, Email Marketing, Lead Generation, Marketing Automation, Sales, Social Media
• Six Tips for a B2B Facebook ContestJim Belosic
  Have you ever wondered whether a Facebook contest will work for your B2B company? Here are some helpful tips to consider before creating a Facebook contest.
  B2B Marketing, Customer Acquisition, Customer Behavior, Customer Relationships, Facebook, Lead Generation, Promotions, Social Media, Word-of-Mouth
• Social vs. Search: Which Is the Winner? [Slide Show]Christian Gulliksen
  The differences between search and social media marketing are many, but both are essential in today's marketing. The trick is to know which to use when and how to combine ...
  Brand Awareness, Integrated Marketing, Interactive Marketing, Lead Generation, Local Marketing, Location-Based Marketing, Marketing Strategy, Search Engine Marketing, Social Media
• A Three-Step Approach for Linking Content and Behavior: Measuring RelevancyLaura Patterson
  Almost everyone would agree that content must be relevant. But what is the best way to measure relevancy? Many of the ways are complex, but here's a simpler, three-step process ...
  Content, Content Marketing, Lead Generation, Marketing Analytics, Measurement, Metrics, Social Business, Social Media, Web Analytics
• The B2B Lead Generation Manifesto [Slide Show]Christian Gulliksen
  Are you happy with the quality and quantity of your leads? If not, your lead generation program likely needs a tune-up using the following five principles of lead generation.
  B2B Marketing, Content, Content Marketing, Landing Pages, Lead Generation, Lead Nurturing, Mobile Marketing, Online Marketing, Testing, Webinars
• Five Ways to Get Speaking Engagements to Market Your BusinessSusan Baroncini-Moe
  Speaking is one of the best ways to get the word out about your company. But getting speaking engagements can be tough, and many would-be public speakers struggle to find ...
  Career Management, Lead Generation, Networking, Public Speaking, Sales, Thought Leadership, Tradeshows/Events
• 2013 B2C Content Marketing Benchmarks, Budgets, and Trends
  Some 86% of B2C marketers are using content marketing, employing 12 individual tactics on average; but, as is the case with B2B content marketing, B2C content marketers are struggling with ...
  Blogging, Content, Content Marketing, Facebook, Lead Generation, LinkedIn, Marketing Budgets, Marketing Challenges, Marketing Strategy, Newsletters, Research Summaries, Social Media, Twitter, Web Content, Webinars, White Papers
• From Content to Lead to Handoff: Inbound Marketing in Six StepsTracy Lewis
  Marketers today need to be more in tune with where, when, and how people want to receive messages. You need to build a presence in places that matter most, so ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Inbound Marketing, Lead Generation, Lead Scoring, Marketing Automation, Measurement, Metrics
• Nine Steps to Better Conversions [Infographic]Nemo Chu
  Over time, insiders in the analytics industry have codified A/B-testing to help clients understand how it all really works. This infographic by KISSmetrics and Conversion Rate Experts highlights one approach ...
  Lead Generation, Lead Nurturing, Marketing Analytics, Metrics, Sales, Sales and Advertising
• Getting Your Best ROI as a Tradeshow Attendee
  A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the B2B Marketing GTTP is the last you'll be receiving. We ...
  Conferences, Customer Relationships, Lead Generation, Tradeshows/Events
• Five Easy Tricks to Get More Treats From Your B2B Contact DatabaseMaribeth Ross
  "Trick or Treat" may be a beloved phrase come Halloween, but it takes on a whole new meaning for many B2B marketers whenever a lead generation campaign gets deployed: Will ...
  B2B Marketing, Customer Acquisition, Customer Retention, Email Marketing, Lead Generation, Marketing Automation, Sales
• Blogging Drives Leads, Website Traffic
  Companies that increase the number of blog posts they publish via their website each month can boost their inbound traffic levels and lead counts, according to a new report by ...
  B2B Marketing, Blogging, Content, Facebook, Lead Generation, Research Summaries, SEO, Twitter, Websites
• Science + Structure + Metrics = A Winning Formula for Positive Teleprospecting ResultsPeter Gracey
  "Science + structure + metrics = successful outcomes" might not be the formula that immediately comes to mind for improving your teleprospecting results, but following it step-by-step is a great ...
  Customer Acquisition, Lead Generation, Sales, Telemarketing
• 2013 B2B Content Marketing Benchmarks, Budgets, and Trends
  B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the latest findings of a study ...
  B2B Marketing, Blogging, Content, Content Marketing, Customer Acquisition, Digital Theory, Facebook, Google+, Hiring Outside Resources, Inbound Marketing, Lead Generation, LinkedIn, Marketing Strategy, Research Summaries, Twitter, Videos, Writing
• Seven Ways to Get Great Customer TestimonialsSue Duris
  Engendering trust in your company and understanding what your customers consider great service are vital to getting testimonials from them. Here's how we marketers can make it easy to get ...
  Brand Positioning, Customer-Centric, Customer Relationships, Lead Generation, Marketing Tips, Testimonials
• The Two Paths to Trust in Marketing Professional ServicesLee W. Frederiksen PhD, Sean T. McVey, et al.
  The most fundamental tenet of professional services marketing is trust. How can you expect potential clients to retain you if they don't trust you? You can't. Until recently, only one ...
  B2B Marketing, Content Marketing, Customer Acquisition, Customer Relationships, Lead Generation, Online Marketing, Sales, Services Marketing, Web Content
• Solve Your Four Hairy Demand-Gen Data ChallengesStephanie Tilton
  What do you get when you put an analyst, a consultant, a practitioner, and a ringleader on the same panel devoted to demand-gen data? You get smart answers to your ...
  Content, Content Marketing, Lead Generation, Marketing Automation, Marketing Challenges, Measurement, Sales, Segmentation, Targeting
• What Marketers Can Learn From FarmersBecky McCray
  Marketing is a game of seasons and cycles. We deal with ups and downs, timing, and patience. It's a lot like farming, actually. Farmers have to deal with seasons, and ...
  Customer Relationships, Email Campaigns, Lead Generation, Marketing Inspiration, Marketing Strategy, Relationship Marketing