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How to Gauge the Power and Value of Your Content MarketingAaron Dun
Larger companies may be less concerned about the direct correlation between content marketing efforts and deals. But, for the rest of us, it's critical. So, how do you gauge the ...
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Four Foundational Elements of Marketing Analytics SuccessMark Emond
A lot of marketing organizations today think that they are on the path to greater insight because they now have analytics technology. The reality is that it takes a significant ...
CRM,
Customer Acquisition,
Customer Insight,
Data,
Lead Generation,
Lead Nurturing,
Marketing Automation,
Marketing Operations,
Measurement,
Metrics,
Sales,
Sales and Advertising,
Strategy
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How to Use Google Analytics to Increase E-Commerce SalesMor Friedman
Google Analytics is a great free tool for e-commerce websites. It can allow marketers and webmasters to record specific data about items purchased, learn how a user navigates the website, ...
Business Intelligence,
Customer Behavior,
Data,
Digital Marketing,
E-Commerce,
Email,
Google,
Google Analytics,
Keywords,
Landing Pages,
Lead Generation,
Measurement,
Metrics,
Retail Marketing,
Social Media,
Websites
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Build a Customer-Centric Marketing Automation StrategyMeghan Keaney Anderson
The if-then logic of the marketing automation process can lead to a snarl of over-communication, with only a loose relevance to the recipient's true interests and needs. It doesn't have ...
Content,
Content Marketing,
Customer Acquisition,
Customer-Centric,
Customer Insight,
Customer Relationships,
Email,
Email Campaigns,
Inbound Marketing,
Lead Generation,
Marketing Automation,
Marketing Strategy,
Mobile Marketing,
Personas,
Sales,
Social Media
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Five Compelling Insights From HubSpot's 2013 State of Inbound Marketing SurveyDaniele Hagen
The inbound marketing industry, though still emerging, is playing a vital role in how marketers are doing their jobs, although challenges remain, according to the just-released fifth annual State of ...
Blogging,
Content,
Content Marketing,
Customer Acquisition,
Digital Theory,
Email,
Email Marketing,
Inbound Marketing,
Lead Generation,
Management,
Marketing Budgets,
Marketing Operations,
Marketing Strategy,
Research Summaries,
ROI,
Sales,
Social Media
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Four Tips for Building Fail-Proof Buyer PersonasJustin Gray
Whether you think it, believe it, or discard it... the truth is that buyer personas are the start of every successful campaign. Every marketer knows that understanding your buyer is ...
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The Importance and ROI of Events: Marketers Still Face ChallengesVahe Habeshian
Even as events remain a vital part of the marketing mix, and a key channel for direct one-to-one customer engagement, marketing executives—lacking visibility into the conversion pipeline—don't have sufficiently effective ...
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Why Lead Nurturing Is Like Hosting a Dinner Party (and Nine Ways to Do It Right)Charlotte Varela
Lead nurturing and dinner parties require the host (marketer) to build and maintain relationships through conversation, rapport, and trust. And both involve careful planning...
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Sales and Marketing at War: The Game of Thrones [Infographic]Verónica Maria Jarski
Though not competing for the Iron Throne, Sales and Marketing have long warred against one another in struggles worthy of a "Game of Thrones" TV episode. Pardot has mapped out ...
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B2Bs Struggling With Online Marketing Mix; Sales Cycle Gets LongerVahe Habeshian
US B2B marketers are struggling to optimize their online marketing mix, with many unable to segment and target the right decision-makers or measure program success across the entire marketing funnel, ...
B2B Marketing,
Brand Positioning,
Branding,
Channel Marketing,
Lead Generation,
Marketing Challenges,
Marketing Strategy,
Measurement,
Positioning,
Research Summaries,
Sales
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B2B vs. B2C Marketing: Top Objectives, Tactics, and MetricsLenna Garibian
B2B and B2C marketers tend to have different marketing objectives for their businesses; not surprisingly, they also have different views on which marketing tactics are the most effective, according to ...
B2B Marketing,
B2C,
Blogging,
Content Marketing,
Email,
Lead Generation,
Marketing Strategy,
Research Summaries,
Sales,
SEO,
Social Media
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Expand Your Market and Audience: Use the 'Idea Graph'Ian Lurie
Your "marketing universe" contains everyone you can sell to; you must expand it, or your business will stagnate. Even if you build a receptive, high-conversion audience, but then can't increase ...
Advertising,
B2C,
Business Intelligence,
Customer Acquisition,
Customer Insight,
Demographics,
Digital Theory,
Lead Generation,
Market Research,
Retail Marketing,
Segmentation,
Social Business,
Social Media,
Targeting
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Grow Revenue With Big Data: Get Sales and Marketing on the Same Page [Infographic]Verónica Maria Jarski
To meet revenue goals, Sales and Marketing should work together. Unfortunately, they often don't. Why is that? Check out this infographic to learn about reasons for the clash and some ...
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How to Evaluate and Select a B2B Teleprospecting PartnerKathy Rizzo
Many marketing organizations are now placing an emphasis on the role of teleprospecting as a component of their B2B lead generation strategy. Here are seven steps (and an RFP outline) ...
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Hey, B2B: Grow Up and Get a Social Media Strategy, Will You?Philip Paranicas
Many B2B marketers are still avoiding social media. They wonder whether it works and how in the world they can tell whether it's working. Let's put that excuse to rest ...
Content,
Content Marketing,
Customer Acquisition,
Lead Generation,
LinkedIn,
Marketing Strategy,
Sales,
Social Business,
Social Media,
Strategy,
Trade Shows/Events
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Small Business Marketing: Top Tools for Finding and Keeping CustomersLenna Garibian
Small businesses say tools such as online surveys and loyalty tracking systems are most effective at engaging existing customers, whereas daily deals and Internet ads seem more effective at attracting ...
Advertising,
Blogging,
Customer Retention,
Email,
Lead Generation,
Marketing Strategy,
Mobile Marketing,
Research,
Research Summaries,
Small Business,
Social Media
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Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 1 of 3)Tommy Walker
"Content marketing strategy" is a phrase that gets thrown around quite a bit, but how well do we really understand it? Not well at all, which is why content marketers ...
Blog Comments,
Blogging,
Content,
Content Marketing,
Direct Marketing,
Inbound Marketing,
Lead Generation,
Marketing Strategy,
Sales,
SEO,
Social Media,
Strategy,
Web Content,
Web Copy,
Writing
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Measure and Maximize the Impact of Online Activity on Offline SalesDoug Miller
Measurability is the battle cry of every digital marketer. The challenge is how to decide which measurements make sense based on campaign objectives. The ultimate challenge is how to optimize ...
Customer Acquisition,
Customer Behavior,
Data,
E-Commerce,
Lead Generation,
Market Research,
Measurement,
Metrics,
Online Marketing,
Product Marketing,
Research,
Retail Marketing
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Managing Marketing Content Across the Customer LifecycleLaura Patterson
Getting caught up in the content marketing frenzy is easy. But content delivered in the right channel, but at the wrong time in the customer's buying process, can be a ...
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Are You Creating Purposeful Content?Sue Duris
We are in the age of information overload, with a plethora of blogs for every topic imaginable. We don't have time to read everything. And we need to maximize value: ...
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