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Three Powerful Ways to Measure the Impact of Your Email MarketingKaren Talavera
Though email campaign process metrics such as delivery, open, and click-through rates have their place, if you don't look beyond them... the true impact of your email marketing—and opportunities for ...
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Five Compelling Insights From HubSpot's 2013 State of Inbound Marketing SurveyDaniele Hagen
The inbound marketing industry, though still emerging, is playing a vital role in how marketers are doing their jobs, although challenges remain, according to the just-released fifth annual State of ...
Blogging,
Content,
Content Marketing,
Customer Acquisition,
Digital Theory,
Email,
Email Marketing,
Inbound Marketing,
Lead Generation,
Management,
Marketing Budgets,
Marketing Operations,
Marketing Strategy,
Research Summaries,
ROI,
Sales,
Social Media
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The Importance and ROI of Events: Marketers Still Face ChallengesVahe Habeshian
Even as events remain a vital part of the marketing mix, and a key channel for direct one-to-one customer engagement, marketing executives—lacking visibility into the conversion pipeline—don't have sufficiently effective ...
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Connect Customer Experience, Convenience, and Differentiation to Business ResultsLaura Patterson
Understanding how the customer behavior you can monitor influences the buying process... is key. Here are three areas to monitor and how to tie them to more outcome-based metrics.
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The 7 Biggest Misconceptions of Successful B2B MarketingRussell Glass
What really drives success in B2B marketing can be hard to decipher. Here are seven misconceptions about what makes for truly successful B2B marketing—and how you can steer your efforts ...
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Building a Website Testing and Optimization Program: Measurement (Part 3)Kim Ann King
Learn how to measure and communicate the results of your website testing and optimization efforts in this third article of a three-part series on the steps you need to take ...
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Five Ways SMBs Can Track the ROI of Social Media AdsIrv Shapiro
Before SMBs embrace new advertising opportunities offered by social networks, they need to seriously consider how to go about measuring the ROI impact of such ad investments.
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Five Ways Marketers Can Boost the ROI of Big DataScott Bailey
Big Data, applied to marketing, is transforming how marketers in myriad industries attempt to reach consumers. But achieving meaningful returns from Big Data investments can be an elusive goal. Here ...
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Three Myths of Social Media ROI [Infographic]
Marketers usually discuss measuring the ROI of social media as a nebulous art or, worse, as an impossibility. But social media is measurable. The following infographic sheds light on that ...
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B2B Direct Mail: Four Tips for a Healthy ROI
In a
recent article at Chief Marketer, Beth Negus Viveiros argues that leaving
direct mail out of your B2B marketing mix might be a big mistake—even in the
digital age. "Done the right ...
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Social Marketing: Key Trends and Tools for B2Bs and B2Cs
More than three-quarters (76%) of marketers say their brands are conducting social media marketing, and an additional 16% plan to begin doing so by the end of 2012, making for ...
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Three Cross-Sell and Up-Sell Tactics to Boost Email Marketing ROI
"It's an old adage," writes Amanda Hinkle in an article at MarketingProfs. "Driving increased sales from your current customers is easier than acquiring new customers."
And yet, it's an old ...
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Marketing Automation Drives B2B Lead Gen Effectiveness
Among B2B organizations, the use of integrated marketing automation appears to boost the effectiveness of lead generation efforts across various metrics, such as the quantity of leads generated, the quality ...
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Marketers and Content Consumption, Use, and MeasurementMark C. Nardone
Content consumption is no longer a choice, it's innate. If you own a smartphone, tablet, or laptop, chances are you're absorbing content the majority of the time that you're awake. ...
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Three Steps to Calculating B2B Social Media ROI
Countless B2B marketers have balked at the difficulty of calculating social media ROI. But Andy deBrunner, in a guest post at the B2B Insights Blog, begs to differ: He offers ...
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To Video or Not to Video?
Once upon a time, notes Ryan at the MarketFish blog, email was the pinnacle of cutting-edge online technology. But that was then and this is now.
"While there [are] a ...
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Tracking Local Marketing ROI Challenges National Brands
Nearly two-thirds (66.2%) of national brands invest in local marketing (i.e., they conduct marketing campaigns directed at customers in their local markets) but only 42.0% measure the return on investment ...
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Three Ways to Boost Email Marketing ROI
Despite the naysayers who like to predict the imminent demise of email marketing, one fact remains true: It's highly profitable.
"Email averages a return on investment (ROI) of $40 for every ...
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When a B2B Blog Posts and Nobody Comments, Does It Make a Sound?Aaron Schoenherr, John Corey
For B2B, the ROI from social media isn't always so clear. Learn research findings about the social media use of one B2B segment—and four opportunities for B2B marketers to maximize ...
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Doc, What Can You Do for My Marketing Headache? A Data PrescriptionJim Bergeson
Marketers can feel overwhelmed by the waves of marketing "solutions" that come at them daily: new digital advertising options, new mobile apps, every surefire lead-generation scheme in the book. It's ...
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