E-Commerce

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• The Five Big Problems of Big DataGerardo A. Dada
  The idea of unlimited customer insights, in real time, guiding every decision, is attractive. But before you embark on a Big Data project, separate the buzz from the reality of ...
  B2C, Business Intelligence, Customer Insight, Data, Digital Theory, E-Commerce, Marketing Analytics, Measurement, Metrics, Personalization, Retail Marketing
• Personalized Marketing Drives Buyer Readiness and SalesLenna Garibian
  Cross-channel, customer-centric marketing—the practice of tailoring offers and promotions to consumers across multiple touch points based on their past shopping or browsing experiences—seems to increase buyer readiness, engagement, and sales ...
  Customer Behavior, Customer-Centric, E-Commerce, Email, Email Marketing, Research Summaries, Sales
• Want Effective Calls to Action? Use 'Action Trains'Alex Becker
  The most difficult task in marketing is to get people to take the action you want them to take. But once they have, getting them to take one more is ...
  B2C, Customer Acquisition, Customer Behavior, Customer Engagement, Direct Marketing, E-Commerce, Email Marketing, Facebook, Inbound Marketing, Lead Generation, Sales, Website Design
• New Google AdWords 'Offer Extensions': Five Tips to Make Them Work for YouLarry Kim
  Offer Extensions are a new ad format Google is rolling out to AdWords advertisers, who can now add a coupon or discount to their Google search ad, merging special offers ...
  Advertising, B2C, E-Commerce, Google, Local Marketing, Location-Based Marketing, Measurement, Metrics, PPC Campaigns, Promotions, Search Engine Marketing
• You CAN Enable Sales via MobileChris Boyles
  Sales organizations are starting to use tablet devices to create engaging mobile experiences that deliver transformational business results, driving new revenue, differentiating the buying experience, and solving big productivity problems.
  Customer Engagement, E-Commerce, Mobile Marketing, Sales, Smartphones
• Video: Why and How You'll Be Using It in 2013Melody King
  Online videos, which users love, have become useful marketing tools—for SEO, social media programs, and mobile and e-commerce. Here's how video will continue to make inroads in 2013.
  Digital Marketing, E-Commerce, Mobile Marketing, Search Engine Marketing, SEO, User-Generated Content, Videos
• Is Your Video Platform Future-Proof?Jeff Fissel
  You might already have your video marketing strategy figured out, but technology is always changing. Learn whether your video platform is future-proof, and get tips on making sure your video ...
  Collaboration, Content, E-Commerce, Mobile Marketing, Social Media, Technology, Videos
• Ditch the Funnel: 'Purchase Loop' Echoes New Buyer BehaviorLenna Garibian
  With the advent of digital, social, and mobile media, the consumer buying process has become more complex than simply identifying a need, exploring options, and making a purchase, according to ...
  Content Marketing, Customer Behavior, E-Commerce, Lead Generation, Marketing Strategy, Research Summaries, Sales, Social Media, Videos, Websites
• Five E-Commerce Resolutions to Improve Search Engine Visibility in 2013Anthony Piwarun
  Online marketers near and far resolved in January to get to the top of search results this year. If you're still stumped, here are a five simple yet effective tactics ...
  Advertising, Content, E-Commerce, Google, PPC Campaigns, Product Marketing, Search Engine Marketing, SEO
• PayPal Still Dominating Digital Wallet MarketplaceLenna Garibian
  Only 51% of US consumers are aware of digital wallet providers other than PayPal, even as electronic payment providers, mobile phone carriers, banks, and retailers themselves line up for a ...
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Technology
• Five Ways to Treat Your Retail Customers Better (and Boost Profits) in 2013Angel Morales
  It's time to get serious about your strategies for 2013. How will you treat your customers? How will you acknowledge their experiences and build their brand loyalty? How will you ...
  Customer Acquisition, Customer Experience, Customer Relationships, Direct Marketing, E-Commerce, Email, Email Marketing, Integrated Marketing, Mobile Marketing, Online Marketing, Social Media, Targeting
• Saving Time and Money Are Key Drivers of Shopping via MobileLenna Garibian
  Nearly two-thirds (63%) of smartphone owners expect to be shopping more via their mobile device over the next couple years; moreover, among such mobile devotees, saving time and money are ...
  Advertising, Customer Behavior, E-Commerce, Location-Based Marketing, Mobile Marketing, Research Summaries
• How to Use Web Video to Win Business and Wow CustomersDavid Ingram
  The human brain is programmed to take in a large amount of information when it's presented in a combination of images, movement, and sound. The benefits of Web video as ...
  Content Marketing, E-Commerce, Marketing Strategy, Videos
• Optimize Email for Abandoned Carts [Slide Show]Christian Gulliksen
  Your customer came thisclose to making an online purchase, but—for some reason—abandoned her cart before finalizing the sale. How should you follow up?
  Customer Behavior, Direct Marketing, E-Commerce, Email, Email Marketing, Email Subject Lines
• Holiday Season Online Retail Spending Up 13%Lenna Garibian
  Total US retail e-commerce spending for the first 44 days of the November-December 2012 holiday season reached $33.8 billion, up 13% over the corresponding days in 2011, according to a ...
  Customer Behavior, E-Commerce, Research Summaries
• #SocialSkim: Social Media Update, Week of December 10, 2012Angela Natividad
  In this first of many MarketingProfs #SocialSkim social media news and views to come, we scan the Web to make sure you're up to date on everything happening in the ...
  E-Commerce, Facebook, Google, Pinterest, Social Business, Social Media, Social Networking, SocialSkim, Twitter
• How Much Will Your Online Customers Spend This Holiday Season? [Slide Show]Christian Gulliksen
  As Hanukkah draws to a close and Christmas approaches, online retailers naturally wonder how the happy—and profitable—holiday season might add to their bottom line. Here are some clues.
  Customer Behavior, Demographics, E-Commerce
• Brands That Surged (and Brands That Sank) After Hurricane SandyGregg Lipman
  When Hurricane Sandy hit the East Coast, millions lost electricity, heat, and water. But just a few days later, many companies promoting to those millions had—cluelessly—gone back to business as ...
  Branding, Corporate Communications, Customer-Centric, Customer Relationships, Direct Marketing, E-Commerce, Email, Marketing Challenges, Public Relations, Reputation Management
• Apple, Best Buy, and Kohl's Delivering Best Shopping Experiences via Mobile
  Overall, consumers are unimpressed with their mobile shopping experiences at the top 20 brick-and-mortar retail brands: Retailers' apps and mobile sites are often too slow to load, challenging to navigate, ...
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries
• Three Steps for Stopping Checkout AbandonmentJames Duval
  Any e-commerce site owner knows the frustration resulting from the abandonment of a full shopping basket. But the most likely causes of a high rate of abandonment are few, and ...
  Customer Behavior, Customer Experience, Customer Retention, E-Commerce, Location-Based Marketing, Pricing, Website Design, Websites