E-Commerce

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• How to Enhance Mobile Marketing With PersonalizationKane Russell
  Mobile is personal, with every feature, sound, and function customizable. To capture mobile's potential, marketers must personalize the mobile experience for customers. Here are easy-to-implement tactics to do just that.
  Content, Customer Communications, Digital Marketing, E-Commerce, Location-Based Marketing, Mobile Marketing, Personalization, Retail Marketing, SMS
• The Best Days and Times for Promotional Email ConversionsAyaz Nanji
  Most promotional email recipients (65%) engage with email in the afternoons and evenings, yet marketers tend to send emails first thing in the morning, according to a recent report by ...
  Digital Marketing, E-Commerce, Email, Email Campaigns, Email Marketing, Interactive Marketing, Research Summaries
• How to Harness Big Data for Better Holiday Shopping ExperiencesKelly Ford
  This holiday season, customer-centric brands have an opportunity to up the ante for their consumer shopping experiences with an ace in the hole: Big Data.
  Advertising, Big Data, Customer Acquisition, Customer Experience, E-Commerce, Measurement, Personalization, Retail Marketing, Targeting
• Five Tips for Tackling B2B E-Commerce Without AmazonSteven Kramer
  E-commerce is one of the hottest trends in B2B marketing. Inspired by B2C e-commerce sites, buyers and procurers are demanding that their B2B suppliers deliver buying experiences comparable to those ...
  B2B Marketing, E-Commerce, Sales, Websites
• Can Marketing Automation Work for Your Company?Justin Gray
  I hear a lot of excuses about why marketing automation won't work: My company is too small; my product is too transactional; my leads don't respond; my porridge is too ...
  B2B Marketing, B2C, Customer Acquisition, E-Commerce, Lead Generation, Marketing Automation, Marketing Strategy, Retail Marketing, Small Business, SMBs
• E-commerce Benchmarks: Email Conversion Rates Drop in 2Q13Ayaz Nanji
  The average conversion rate from email for e-commerce websites dropped in the second quarter of 2013, falling to 3.34%, from 3.56% in 2Q12, according to a recent report from Monetate.
  E-Commerce, Email, Email Marketing, Mobile Marketing, Research Summaries, Social Media, Social Networking
• Mobile Minute [Video]: What the New iPhones Mean for Your AppsKevin Harwood
  An iOS expert talks about what cheaper phones and faster chips mean for your apps.
  Consumer Electronics, E-Commerce, Mobile Marketing, Smartphones, Technology
• Paid Search vs. Organic Search: Which Converts Better?Ayaz Nanji
  Paid search visits have a 35% higher conversion rate for e-commerce websites compared with visits from organic search, according to a recent report by MarketLive.
  E-Commerce, Research Summaries, Search Engine Marketing, Search Engines, Websites
• Tiffany vs. Wal-Mart: Does Quality or Quantity Win on Facebook?Ayaz Nanji
  Retail brands that publish a small number of highly effective Facebook posts create nearly as much engagement as brands relying on a quantity-driven approach, according to a recent report by ...
  Direct Marketing, E-Commerce, Facebook, Research Summaries, Retail Marketing, Social Media, Social Networking
• Five Ways to Minimize Email List UnsubscribesKaren Talavera
  A classic email conundrum: How do I prevent or minimize unsubscribes from my email list? First, accept them as a fact of life and don't take them personally. Then, take ...
  Customer Behavior, Customer Communications, Customer Retention, Direct Marketing, E-Commerce, Email, Email Lists, Email Marketing, Permission Email Marketing
• Crack the Customer Code With Real-Time Segmentation and Predictive AnalyticsPelin Thorogood
  Yes, buyers leave breadcrumbs behind them, in the form of data, with every online click or in-store interaction. But mountains of data don't solve a core problem: How do you ...
  B2C, Business Intelligence, Customer Insight, Data, Digital Theory, E-Commerce, Forecasts, Measurement, Retail Marketing, Web Analytics
• Three Ways Mobile Marketing Can Help Retain CustomersTim Cascio
  If you can't retain a customer, you'll need to spend 6-7 times more to find a new one. By using a mobile app and focusing on the following three areas, ...
  Content, Customer Relationships, Customer Retention, Customer Satisfaction, E-Commerce, Location-Based Marketing, Mobile Marketing, Smartphones
• Email and Search Deliver More Customers Than Social MediaAyaz Nanji
  Organic search still leads as the largest channel for online e-commerce customer acquisition, and email as a channel has explode in growth over the past four years, according to a ...
  Customer Acquisition, Digital Marketing, E-Commerce, Email, Email Marketing, Facebook, Research Summaries, Search Engine Marketing, Twitter
• The Rich Are Different: How Affluent Shoppers Behave OnlineAyaz Nanji
  Affluent shoppers were 47% more likely than shoppers earning less than $100K annually to make an online purchase in the first quarter of 2013, and on average they spent 41% ...
  Customer Behavior, Customer Insight, E-Commerce, Research Summaries
• How to Use Media Attribution to Make Strategic Retail DecisionsJeff Zwelling
  Because Google has transformed its free Google Product Search into the paid Google Shopping service, retailers must re-evaluate their comparison shopping engine strategies, asking themselves a host of questions.
  Advertising, Attribution Modeling, Data, E-Commerce, Metrics, Retail Marketing
• Monitoring Only Like a Marketer Is Losing You Online SalesSteve Rosenberg
  Online shoppers who have an unsatisfying shopping experience at a website are unlikely to make a purchase from that site again. Here are three tips to help you succeed with ...
  B2C, Customer Experience, Data, E-Commerce, Marketing Analytics, Measurement, Retail Marketing, Technology, Web Analytics
• Five Steps to Successful Experience-Driven CommerceLoni Stark
  Competing on price is not a sustainable strategy for most businesses. So, instead of asking "how low can I go?" ask "how high can I set the bar to deliver ...
  B2C, Community, Content, Customer Acquisition, Customer Experience, Customer Relationships, E-Commerce, Integrated Marketing, Mobile Marketing, Retail Marketing, Social Media, Social Networking
• #SocialSkim: Social Media This Week, Including Apple's Big AnnouncementsAngela Natividad
  This week was full of surprises. Get the lowdown on Apple's big announcements (and what matters most to marketers). Check out Chirpify, which lets you take payments on Twitter, Facebook, ...
  Digital Theory, E-Commerce, Facebook, Google, Instagram, Retail Marketing, Smartphones, Social Media, SocialSkim, Twitter
• Online Shoppers Want More Delivery and Return OptionsAyaz Nanji
  More than 8 in 10 people (83%) are satisfied overall with their online shopping experiences, but satisfaction drops below 50% when shoppers are asked about flexibility to choose delivery dates ...
  Customer Behavior, E-Commerce, Mail Order, Research Summaries
• Social Media Lags Search, Email in E-commerce ConversionsAyaz Nanji
  Social media is lagging as a traffic source to e-commerce websites and as a driver of online purchases, despite increased brand investment, according to a recent report.
  Benchmarking, E-Commerce, Lead Generation, Pinterest, Research Summaries, Social Media