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• The High Cost of 'Free': Four Types of Free Offers and How to Calculate Their Cost to MarketersHeidi Cohen
  "Free" for customers is never free for marketers. There are always expenses to be paid for free offers or giveaways. And those costs are often higher than marketers anticipate.
  B2B Marketing, B2C, Content, Customer Acquisition, Customer Insight, Demand Generation, Direct Marketing, E-Commerce, Forecasts, Lead Generation, Metrics, Product Marketing, Promotions, ROI, Value Propositions, White Papers
• Multichannel Marketing in E-Commerce: Critical TodayRoman Viliavin
  No longer is SEO the main tactic for e-commerce marketing. Online merchants now have numerous ways for connecting with and selling to customers. The future of e-commerce is multichannel marketing.
  Advertising, B2C, E-Commerce, Email, Email Marketing, Facebook, Instagram, Integrated Marketing, Marketing Strategy, Pinterest, Retail Marketing, Search Engine Marketing, SEO, Social Media, Twitter, Web Analytics, Websites, YouTube
• Four Email Marketing Tips to Help You Get the Most Out of GmailEdward Touw
  Gmail has been making lots of waves lately: priority inboxes, promotions tabs... Every new release seems intended to make life harder for email marketers. But if we'd stop complaining for ...
  Direct Marketing, E-Commerce, Email, Email Marketing, Email Subject Lines, Google, Google+, Retail Marketing
• #SocialSkim: Salesforce vs. HootSuite, Twitter E-Commerce, Facebook Video Metrics, More!Angela Natividad
  This week gave us a deluge of actionable tips for improving social strategy. See how Salesforce.com is taking on HootSuite, learn what Facebook has in mind for videos, get a ...
  Advertising, B2C, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Integrated Marketing, LinkedIn, Online Marketing, Pinterest, Retail Marketing, Social Media, Social Networking, SocialSkim, Twitter
• What Do Moms Want for Mother's Day?Ayaz Nanji
  Moms want quality family time more than anything else on Mother's Day, according to a recent survey conducted by PriceGrabber.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing, Survey Data
• If A/B Testing Can Help Win Elections, What Can It Do for Your Business?Dan Siroker
  The director of analytics on the 2008 Obama campaign offers actionable insights to help retailers optimize their sales by running website experiments that help them deliver a better experience to ...
  B2C, Customer Acquisition, Customer Insight, E-Commerce, Landing Pages, Metrics, Online Marketing, Retail Marketing, Sales, Web Analytics, Website Design, Websites
• A Day's Worth of Business Information in the Age of Big Data [Infographic]Verónica Jarski
  During one eight-hour workday, 9,489 businesses will have made significant changes resulting in new data, such as a change of name, location, or telephone number.
  Data, Digital Marketing, E-Commerce
• Build Customer Loyalty With Rewards and Other Tactics That MotivateSha Fakiri
  The digital age has changed how buyers research and buy products. An online rewards program can be a powerful way to reach buyers over and over, helping build a new ...
  B2C, Brand Loyalty, Brand Management, Customer Loyalty, Customer Relationships, Demand Generation, E-Commerce, Gamification, Local Marketing, Millennials, Mobile Marketing, Pricing, Recession, Retail Marketing, Social Media
• The Biggest Missed Opportunities in Site Search [Infographic]Verónica Jarski
  Are you using site search for your marketing programs? Here's a look at why six out of 10 retailers do not use site search and some reasons why they should.
  Digital Marketing, E-Commerce, Mobile Marketing, Retail Marketing, Search Engine Marketing, SEO, Websites
• What Will Drive Consumers to Shop Online in 2014 [Infographic]Verónica Jarski
  To find out what makes consumers more likely to purchase products online—and to learn more about their behaviors—check out this infographic.
  Customer Behavior, Customer Insight, E-Commerce, Mobile Marketing, Retail Marketing, Sales
• How Consumers Use Online Shopping CartsAyaz Nanji
  Most online shoppers (59%) put an item in their online shopping cart only when they are planning to purchase it, according to a recent report by Sociomantic.
  Customer Behavior, E-Commerce, Research Summaries, Survey Data
• Mobile Commerce Trends by Country in 2013Ayaz Nanji
  Worldwide, most mobile media users (65%) used their devices to purchase goods or services in 2013, according to a recent report by MEF.
  E-Commerce, Mobile Marketing, Research Summaries, Survey Data
• How to Start Building a Customer Base With Your Newsletter Subscription ListMarian Pinera
  Despite competition from a plethora of e-newsletters, you shouldn't conclude that newsletter marketing is inevitably losing effectiveness. Rather, you need to be more resourceful, creative, and goal-oriented.
  Content, Customer Acquisition, Customer Engagement, Customer Relationships, E-Commerce, Email, Email Lists, Lead Generation, Newsletters, Promotions
• Online Shopping Trends 2013: Most Popular Categories, Top Purchase DriversAyaz Nanji
  More than half (62%) of US consumers with Internet access now shop online at least once a month, and just 1% say they never shop online, according to a recent ...
  B2C, Customer Behavior, E-Commerce, Research Summaries, Sales, Survey Data
• Three Marketing Tactics to Tap Into the Emerging Apple DemographicCharles Nicholls
  Apple customers are emerging as an important new demographic, accounting for a massive 89% of mobile commerce sales. It's time to apply that knowledge.
  B2C, Customer Acquisition, Customer Behavior, Demographics, E-Commerce, Marketing Tips, Mobile Marketing, Retail Marketing, Segmentation
• Email Benchmarks: The Value of a Mobile Click, CTRs by Industry, Subscriber Activity TrendsAyaz Nanji
  Across all industries, 16% of sales driven by email now happen via a mobile device, with 56% of those mobile sales completed on a tablet and 44% on a smartphone, ...
  Digital Marketing, E-Commerce, Email, Email Campaigns, Email Deliverability, Email Marketing, Interactive Marketing, Research Summaries
• How to Get an Extra 1,500+ Web Visitors a DayRoman Dobronovsky
  Even in utterly banal optimization methods, you can find something new—something that will differentiate you from competitors and will increase visitor numbers and sales.
  Content Marketing, E-Commerce, Keywords, Product Marketing, Retail Marketing, Search Engine Marketing, SEO, Websites
• Holiday Online Shopping Data: Eight Lucrative Dates Besides Cyber Monday and Black FridayAyaz Nanji
  Two periods in early and mid December are even more lucrative for online retailers than Cyber Monday and Black Friday, and less competitive for consumers' attention, according to a recent ...
  Customer Behavior, Customer Insight, Data, Digital Marketing, E-Commerce, Interactive Marketing, Research Summaries
• How Shoppers Use Mobile Phones in StoresAyaz Nanji
  Just under one-third (30%) of US shoppers and 40% of UK shoppers use their smartphones when shopping in brick-and-mortar stores, according to recent study by Usablenet.
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Survey Data, Surveys
• Holiday Season 2013: How and When Consumers Plan to Shop [Infographic]Ayaz Nanji
  One in seven shoppers (14.3%) have already started buying presents for the holidays, and another 11.8% plan to start before Thanksgiving, according to a recent report by Burst Media.
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Survey Data, Surveys