Marketing Resources: Lead Generation

• A Five-Step Process for Hosting a Webinar That Generates Salesby Greg Digneo
  When hosting a webinar, you want people to show up and you want to generate leads. But meeting those goals isn't easy. Here's a five-step plan that'll take the guesswork out of hosting an effective, successful webinar.
  More articles on Content, Landing Pages, Lead Generation, Marketing Tips, Sales, Thought Leadership, Webinars
• 15 Lead Magnets (Plus 7 Best-Practices) to Help You Capture and Convert by Tyler Garns
  Is your business throwing Web traffic in the trash? If you're not capturing the traffic you spend big bucks to get, it's time to re-evaluate your lead-capture strategy by looking at the effectiveness of your lead magnets.
  More articles on Content, Lead Generation, Market Research, Marketing Tips, Websites, Writing
• 10 Questions + 10 Actions = Lead Generation Gainsby Dan McDade
  Is your organization experiencing a critical gap between Marketing and Sales performance expectations and actual results? If so, answer these 10 questions and apply these 10 steps to close the gap and ensure results.
  More articles on Collaboration, Lead Generation, Management, Marketing Smarter, Marketing Tips
• Delivering on the Promise of Marketing Automationby Laura Patterson
  More and more organizations are investing in marketing automation platforms. Is yours one of them? If so, learn how to select the right one, plan for its adoption, and avoid common implementation pitfalls.
  More articles on Channel Marketing, Collaboration, Lead Generation, Marketing Automation, Marketing Smarter, Marketing Tips
• The Evolution of B2B Marketing: Why Generating Leads Isn't Enough Anymore by Michelle Boockoff-Bajdek
  Today's B2B marketers can't focus only on generating leads and turning them over to Sales. To get results, they need to create effective, targeted programs that hit the right people via the appropriate channel. Here how.
  More articles on B2B Marketing, Collaboration, Content Marketing, Customer Behavior, Email Lists, Lead Generation, Marketing Strategy
• The Six Cs of a Customer-Centric Marketing and Sales Pipelineby Laura Patterson
  Customers today are actively engaged buyers, so your approach to the sales and marketing pipeline must evolve. Learn six revised stages for implementing and measuring Marketing's contribution to the pipeline.
  More articles on Customer-Centric, Customer Engagement, Lead Generation, Marketing Tips, Measurement, Sales
• What Doesn't Work in Lead Managementby Dan McDade
  Effectively managing sales leads today is tricky, but not if you understand the problems between Marketing and Sales. Learn which four lead-management strategies could be hindering your success.
  More articles on Collaboration, Lead Generation, Marketing Tips, Sales, Telemarketing
• From Action to Engagement: The Call to Action Comes of Ageby Shreesha Ramdas
  Today, call to action buttons provide valuable insight into your prospects' minds. Learn how calls to action can be a lead-generation tool that engages and converts website visitors—and four key predictions on their future use.
  More articles on Customer Engagement, Lead Generation, Lead Nurturing, Web Content, Website Design, Websites
• Five Strategies for Speaking to B2B Buyers' Pain Pointsby Dan McDade
  Effective B2B lead generation, lead qualification, and lead nurturing programs are built on a rock-solid messaging platform—your offer. The most important aspect of a great offer is a deep understanding of what motivates potential buyers.
  More articles on B2B Marketing, Copywriting, Customer Acquisition, Lead Generation, Lead Nurturing, Sales
• Customer Advocacy and the New Purchase Funnelby Michael Brito
  President Obama's 2008 presidential campaign was successful because he created and mobilized advocates. Brands can apply that winning strategy, too—if they invest in and drive customer advocacy programs.
  More articles on Community, Customer Engagement, Customer Relationships, Lead Generation, Social Media, Social Networking
• Life After 'Like': How to Mobilize Your Loyal Audience Into an Army of Active Influencersby Michael Perry
  Online marketers have a dirty little secret. They've got no idea what to do once they've earned enough social media "likes" to reach their goals. Here are five ways to turn those fans and followers into brand advocates.
  More articles on Customer Engagement, Customer Evangelists, Lead Generation, Online Marketing, Segmentation, Social Media
• Four 'Secrets' to Turning Raw Leads Into Real Opportunitiesby Dan McDade
  Raw leads are neutral entities at first, but you can turn them into real prospects. Learn how to qualify those with high-value potential and move them to closed-deal status.
  More articles on Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Measurement
• Why Sales Needs Fewer Leads From Marketingby Dan McDade
  Buyers are now driving the buy/sell process once controlled by field sales, causing sales teams to miss their targets. But high-volume lead generation won't help. Here's why a "less is more" approach is the answer.
  More articles on Content, Lead Generation, Lead Quality, Referrals, Sales, Social Media
• Get 'Em While They're Hot: Six Ways to Maximize Lead Conversionby Sammy James
  Are you increasing your inbound leads? What happens once you get them? Without successful conversion, leads are essentially useless. Here are six steps that'll immediately increase your lead-conversion rates.
  More articles on CRM, Email Marketing, Lead Generation, Lead Nurturing, Sales
• Analyze This: Marketers Must Focus on Analytics to Increase Their Valueby Adam Blitzer
  For years, a marketer's contribution to the bottom line was difficult to measure. But today's economic climate and competitive marketplace mandate that marketers quantify their value via campaign analysis.
  More articles on Collaboration, Lead Generation, Measurement, Metrics
• Knowing Where You Stand After a Tradeshowby Rob Murphy
  Do you know where you stand after a tradeshow? Research suggests that very few companies measure the tradeshow results that have a direct impact on funding and strategy. Gain insight and close leads with these tips on collecting, analyzing, and ...
  More articles on Customer Acquisition, Email Marketing, Lead Generation, Lead Quality, Measurement, Trade Shows/Events
• Thirty Ideas to Help You Tackle Blogger's Block by Amanda Maksymiw
  A corporate blog can be a key component of any marketing strategy. It can help generate leads, demonstrate a customer-centric culture, and engage your audience. Here are 30 ideas for creating a well-rounded corporate blog.
  More articles on Corporate Blogging, Creativity, Customer-Centric, Lead Generation, Marketing Strategy, Marketing Tips
• Five Steps to Optimized New-Business Prospecting Listsby Jenny Vance
  Whether your new-business prospecting list is purchased or homegrown, your business can improve sales 100% or more. The key isn't just about how companies effectively work the phone but, rather, how they work the list.
  More articles on Content, Customer Acquisition, Lead Generation, Marketing Tips, Measurement, Sales, Targeting, Writing
• Three Steps to Generating Higher ROI From Content Marketingby Jim Lenskold
  Content has always been king, but now the kingdom is much larger and more powerful than ever. If measured and managed properly, it can drive high return on investment (ROI). Here are three ways to boost ROI with content marketing.
  More articles on Content, Content Marketing, Customer Behavior, Lead Generation, Metrics, Online Marketing, ROI
• Why Your B2B Website Needs Social Interactionby Bob Egner
  If your idea of giving your website a social life entails having a "follow us on Facebook" link on your homepage, you might want to take a second look at your analytics. Learn why and how B2B marketers should socialize ...
  More articles on B2B Marketing, Community, Consumer Electronics, Corporate Blogging, Lead Generation, Social Media, Web Analytics, Websites

See all 177 marketing articles related to Lead Generation

• Three Tricks for Getting Your Lead Gen Program Where You Want It To Go
  "According to an old expression, even a man lost in the woods knows where he wants to go," writes Dan McDade at MarketingProfs. That adage can apply to the lead ...
  More articles on Lead Generation, Marketing Tips, Measurement, Sales
• Four Tips for Generating Leads With Email
  "Email is still the most effective marketing technique," writes Bill Rice at the Better Closer blog. "It's easy to automate and highly efficient at bringing in qualified new leads." But ...
  More articles on Email Marketing, Email Subject Lines, Lead Generation, Writing
• The Importance of the Right Offer in Lead Generation
  According to Dan McDade, the foundation of any lead generation program is the right offer—one that intelligently addresses a prospect's real problems. "When you fully understand their pain points and ...
  More articles on Copywriting, Customer Experience, Lead Generation
• The Four-Step Plan for Word-of-Mouth Lead Generation
  "Here's the big news," writes Andy Sernovitz in the book Social BOOM! "It's not social MEDIA. It's SOCIAL media. It's about real people and the conversations they have." In other ...
  More articles on Customer Satisfaction, Lead Generation, Social Media, Word of Mouth
• Online Lead Generation Drives Higher Growth, Profitability
  Professional services companies that generate a large proportion of business leads via online sources grow faster and more profitably than firms without such lead capabilities, according to a new study ...
  More articles on Lead Generation, Online Marketing, Research Summaries
• Three Ways to Crank Up Your B2B Sales Smarts and Results
  One natural tactic (let's admit it) that B2B marketers often turn to when seeking to increase sales is to stuff the pipeline with more leads. But time and again we hear, ...
  More articles on B2B Marketing, Lead Generation, Marketing Tips, Sales
• Three Ways to Maximize Lead Conversion
  As social networking channels gain more and more momentum, there's a good chance you've seen a serious uptick in new inbound leads. "[W]hat happens once you get them?" asks Sammy ...
  More articles on Lead Generation, Sales, Social Networking
• Websites Top Online Source of B2B Leads, but Still Underperforming
  Though 88% of B2B companies say they understand their target audiences at least moderately well, they still struggle to translate that understanding into new business leads via their corporate websites, ...
  More articles on B2B Marketing, Lead Generation, Research Summaries, Website Design, Websites
• What to Do When a Customer Isn't Ready to Buy Today
  "Every time you try to do web research, it seems like you are immediately bombarded by salespeople looking to close a deal," writes Mark Price at B2Bbloggers. "It does not ...
  More articles on B2B Marketing, Lead Generation, Marketing Tips
• B2B Brands Tap (Social) Content Marketing for Lead Generation
  With lead acquisition the top goal of today’s B2B companies, marketers are prioritizing investments in social media and digital content marketing in 2011, according to a survey from Focus. Meanwhile, ...
  More articles on B2B Marketing, Channel Marketing, Lead Generation, Research Summaries
• Three Ways to Improve Your Online Forms
  "Finding a balance between gathering relevant information from your leads and not sacrificing your conversion rate can be difficult," writes Billy MacDonald at the HubSpot blog. "You want to generate ...
  More articles on B2B Marketing, Collaboration, Lead Generation, Marketing Tips, Writing
• How to Recapture Lost Leads and Turn Them Into Clients
  "We have found that a large number of companies allow unfulfilled leads to fall into a great abyss, never to be contacted again," writes Mike Neumeier at the Arketi Group ...
  More articles on B2B Marketing, Lead Generation, Lead Nurturing
• Signup Forms: More, Not Less, Boosts Results for a B2B Service Provider
  This February, copywriting coach Chris Marlow sent out an email promoting a free webinar. At the webinar signup page, recipients encountered a form that required more than the usual amount ...
  More articles on B2B Marketing, Lead Generation, Promotions, Sales
• Three Ways to Use the iPad as a B2B Sales Tool
  "The iPad 2 is here and Apple apps are hotter than ever," writes Tom Ballew in a post at the B2B Insights Blog. "Now B2B marketers are starting to want ...
  More articles on B2B Marketing, Consumer Electronics, Creativity, Lead Generation, Sales
• Three Tips for Lead Generation at LinkedIn
  "Most people use LinkedIn as a contact management tool to connect with friends or former co-workers," writes Judy Schramm at Marketing Ideas You Can Copy. There's a chance, then, that ...
  More articles on B2B Marketing, Lead Generation, LinkedIn, Marketing Tips
• Leads via LinkedIn Groups Most Likely to Convert
  Nearly one in four visitors to B2B websites referred by LinkedIn are enterprise visitors—those arriving at sites via corporate IP addresses—according to a report by LeadFormix. Among such leads, those ...
  More articles on B2B Marketing, Lead Generation, LinkedIn, Research Summaries, Websites
• Three Ways to Transform Your Leads Into Sales
  Does your business spend time and money generating leads that languish neglected in a pipeline? "The industry wide statistic of 70% of leads never receiving effective sales follow-up is astounding," ...
  More articles on B2B Marketing, Collaboration, Lead Generation, Sales
• How to Generate Leads With Content Syndication
  "In today's economic climate, content syndication is one of the lowest risk lead generation vehicles there is," writes Howard J. Sewell at The Point. "At our agency, the programs we ...
  More articles on B2B Marketing, Lead Generation, Marketing Tips, Sales, Thought Leadership
• Craft an Online Quiz: Boost Leads and Results
  Few things are more fun than learning about yourself, right? At least when the Net makes it easy. Consider the explosion of personality test apps on sites like Facebook or MySpace—or ...
  More articles on Copywriting, Lead Generation, Social Media
• Three Ways to Offer Value to Time-Strapped B2B Buyers
  "Let's face it, buying today is different than it used to be," says Ardath Albee in a recent post at the Marketing Interactions blog. Products and solutions are growing in ...
  More articles on B2B Marketing, Lead Generation, Marketing Tips, Sales

See all 75 marketing Daily Posts related to Lead Generation

Lead Generation case studies, deconstructing real life examples and illustrating lessons learned

• How a Small Company Went Global (Without Breaking the Bank)by Lingo24.com
  CASE STUDY: In the age of globalization and the Internet, extending your reach beyond you home market is easier than ever... if you put some strategic thinking behind it.
  More case studies on Case Studies, Collaboration, International Marketing, Keywords, Lead Generation, Local Marketing, Positioning, Search Engine Marketing
• How Low-Cost Conversation Starters Built Community, Generated Leadsby Open Kernel Labs
  CASE STUDY: How do you build a thousand-strong online community when your entire global audience is just 20,000 people? Easy! (Not really, but it's possible.)
  More case studies on Brand Awareness, Case Studies, Community, Creativity, Humor, Lead Generation, Marketing Budgets, Social Media, Videos, Word of Mouth, YouTube
• How One Company's Content Marketing Improved Qualified Lead Generation, Boosted Revenue 38%by Intellitactics, Inc.
  CASE STUDY: Good content can position your company as an expert in its field, delivering more and better-qualified traffic to your door. Here's how one company leveraged its vendor-neutral whitepapers, podcasts, and more to increase leads, conversion, and (ultimately) revenue.
  More case studies on B2B Marketing, Case Studies, Content Marketing, Email Campaigns, Lead Generation, Lead Quality, Thought Leadership, Web Analytics, Web Content
• How a Targeted Lead-Development Program Earned an IT Company 34% Yearly Growth for Five Years (and Counting)by CenterBeam
  CASE STUDY: For IT company CenterBeam, sales is indeed a numbers game, but not in the traditional sense. Rather than trying to engage as many leads as possible, the company's sales force instead nurtures a smaller quantity of well-qualified prospects.
  More case studies on Case Studies, Email Marketing, Lead Generation, Lead Nurturing, Targeting
• How Intuit Used Viral Marketing and an Interactive Web Site to Generate Small-Business Leads, Engage Customersby Intuit, Inc.
  CASE STUDY: Inspired by the viral success of Office Max's "Elf Yourself," QuickBooks-maker Intuit set out to creatively engage small businesses with its "Jingle Generator." The effort exceeded targeted metrics, earning viral a spot in the marketing mix.
  More case studies on Case Studies, Customer Engagement, Interactive Marketing, Lead Generation, Small Business, Word of Mouth
• How Intrigue and Personalization Helped a Marketing Firm Connect With Handpicked Leadsby Babcock & Jenkins
  CASE STUDY: Relationship-marketing firm Babcock & Jenkins didn't tell prospects what it could do, it gave them a taste. Its campaign, launched with a package of brownies from a mystery source, showed how it uses intrigue, personalization, humor, and the soft-sell to establish and advance client relationships. Results: A tasty 50% response rate.
  More case studies on Brand Awareness, Case Studies, Creativity, Customer Relationships, Lead Generation, Personalization, Targeting, Websites
• How a Small Internet Publisher Doubled Its Email Database & Reduced Marketing Spend With Cost-per-Leadby Tripmela, Inc.
  CASE STUDY: Earlier this year, when online travel publisher Tripmela was in startup mode, CEO Jared Blank determined that he needed to achieve a $1.50 cost per acquisition if he was going to lead this fledgling to profitability. Here's how he did it.
  More case studies on Advertising, Case Studies, Collaboration, E-Commerce, Email Campaigns, Email Marketing, Lead Generation, Metrics, PPC Campaigns, ROI, Websites
• How One Whitepaper Generated 500 Leads and Significant PR for a B2B Manufacturerby JER Envirotech
  JER Envirotech, a manufacturer of environmentally friendly thermoplastic biocomposite materials, needed to stand out in the green manufacturing industry. Its solution: create a white paper to both explain and build credibility for its offerings. Here's how that led to 500 new leads over 60 days.
  More case studies on B2B Marketing, Case Studies, Lead Generation, Public Relations, White Papers
• How a Web-based Company Increased Leads 90%—and Sales 23%—via PPC-Visitor Profiling, Landing Page Personalizationby Company: Continental Warranty
  Continental Warranty used pay-per-click ads to generate leads by providing free quotes for extended-warranty coverage. But lead volume had plateaued. So it began to profile its web visitors, then direct them to microsites matching their profiles—and nearly doubled leads.
  More case studies on Case Studies, Customer Engagement, Landing Pages, Lead Generation, Personalization, PPC Campaigns, Sales, Search Engine Marketing, Targeting
• How an Online Software Biz Doubled Its Sales Leads, Increased Site Traffic 75%by Makana Solutions
  Makana Solutions needed an inexpensive way to reach the elusive small business market. Rather than chase small businesses, it hired an online "inbound marketing system" to help small businesses find Makana. The results: Web site traffic climbed 75%, and sales leads have doubled.
  More case studies on B2B Marketing, Case Studies, Facebook, Google, Keywords, Lead Generation, Search Engine Marketing, Small Business, Social Media, Websites
• How a Technology Firm Upped Webinar Attendance, Improved Lead Nurturingby Objectivity, Inc.
  By hiring an outside expert in lead optimization and leveraging its full range of data, San Francisco-based Objectivity increased turnout for its webinars an average of 10%. The quality of the leads is high as well: More than 30% of the leads typically score high enough to be handed off to sales.
  More case studies on B2B Marketing, Case Studies, Lead Generation, Lead Nurturing, ROI, Sales, Webinars
• How a Virtual Conference Enabled Software Provider Cognos to Slash Costs and Extend Reachby Cognos, Inc.
  Cognos held some 10 conferences annually for its customers and prospects. When the software provider tried a single 3-D virtual conference, it reached more active visitors than the 10 conferences combined.
  More case studies on Case Studies, Customer Retention, Lead Generation, Webinars
• How Siemens Medical Proved That a Landing Page with a Single, Compelling Offer Is More Effectiveby Siemens Medical Solutions
  Siemens Medical Solutions wanted to elminate links that were secondary to the main offer on landing pages. But Marketing needed to prove its case to other departments. The approach? Test, test, test.
  More case studies on Case Studies, Landing Pages, Lead Generation, Sales and Advertising
• How a Private Software Company Doubled Its Email Campaigns and More Than Quadrupled Sales Leadsby Pavilion Technologies
  Privately held Pavilion Technologies knows how important it is for businesses to track ROI. But two years ago, its marketing department realized it was having trouble tracking its own ROI. Pavilion ultimately found a solution through a software system that helps monitor all prospects who visit its Web site.
  More case studies on Case Studies, Email Campaigns, Lead Generation, ROI
• How a Manufacturer Increased Sales 30% by Using the Right Vertical Search Engineby RUD Chain, Inc.
  A Web site isn't much of a marketing tool if your target audience can't find it. Officials at RUD Chain, a manufacturer of high-end industrial chains, discovered that access to a quality vertical search engine was the missing link to getting its Web site in front of key customers. Until a few years ago, RUD Chain advertised primarily on general commerce-oriented Web sites and in trade magazines. But those avenues produced few sales leads.
  More case studies on Case Studies, Lead Generation, Sales, Search Engine Marketing, Search Engines
• How a Technology Services Company's Online Marketing Campaign Generated a 30-Times ROIby BearingPoint, Inc.
  BearingPoint, a global provider of management and technology services, had won a major contract to implement a complicated voice over Internet protocol (VoIP) system for a financial company and wanted to leverage off that success. But it was competing with larger telecommunications brands to educate potential new customers about the new technology. By using multiple channels to get potential customers to visit its Web site and fill out a "BearingPoint VoIP Readiness Assessment Tool," the company was able to educate customers, gain sales leads, and often accelerate the typical nine-month period it took to close a large sale.
  More case studies on Brand Awareness, Case Studies, Lead Generation, Online Marketing, ROI
• How A Financial Services Firm Increased its Deliverables by 25%, With Fewer Staff, After New US Regulationsby Rydex Investments
  In an era of increasing federal regulation and greater competition in the mutual fund market, a financial firm found itself needing to modernize its marketing efforts. Rydex Investments, a private company that sells funds and other financial products primarily to institutional investors, decided to try some new techniques to get its sales materials quickly into the hands of prospective customers.
  More case studies on Case Studies, Lead Generation, Marketing Strategy, Sales
• How a High-Tech Company Created a Searchable Customer Reference Database that Tripled References and Closed Salesby Network Appliance
  The customer development group at a large, publicly held high-tech company needed a central repository of data to help identify satisfied customers willing to be references when sales associates approached new prospects. By putting together a customer reference management database filled with relevant data on customers, the company was able to cut the amount of search time from days to seconds. The new information, along with the timely way it can be accessed, has more than tripled the number of customer references at the sales force's disposal.
  More case studies on Case Studies, Customer Relationships, Lead Generation, Sales
• How a B2B Community Site Increased Lead Volume for Its Advertisers by 50%by ITtoolbox
  ITtoolbox was looking for a way to increase ROI on lead-generation campaigns for its 700 advertisers, among them such big guns as IBM, Microsoft, and Accenture. So ITtoolbox built its own contextual keyword engine, which provided a greater than 50% boost in lead volume and dramatically increased relevancy, boosting conversion rates for advertisers.
  More case studies on B2B Marketing, Case Studies, Lead Generation, ROI, Social Media

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Lead Generation online seminar broadcasts from the best minds in marketing

• Make Your Next Tradeshow a Qualified SuccessBroadcast on 12/8/2011 11:00:00 AM
  More seminars on Customer Engagement, Lead Generation, Trade Shows/Events
• 10 Ways to Generate Leads Using Social MediaBroadcast on 12/1/2011 11:00:00 AM
  More seminars on B2B Marketing, Content Marketing, Lead Generation, Search Engine Marketing, Social Media
• The Next Generation of Landing Pages: What's New, What's Hot, What's PerformingBroadcast on 11/10/2011 11:00:00 AM
  More seminars on Advertising, B2B Marketing, Landing Pages, Lead Generation, Measurement, Metrics, Online Marketing, PPC Campaigns, Social Media, Testing, Web Analytics, Website Design
• Conversion in a Social World: From Likes to LeadsBroadcast on 6/9/2011 11:00:00 AM
  More seminars on Customer Acquisition, Digital Marketing, E-Commerce, Landing Pages, Lead Generation, Social Media, Websites
• The Truth About LeadsBroadcast on 3/17/2011 11:00:00 AM
  More seminars on Collaboration, Lead Generation, Lead Quality, Marketing Strategy, Marketing Tips, Sales
• Boost Your Booth: Tradeshow Strategies That WorkBroadcast on 2/17/2011 11:00:00 AM
  More seminars on Lead Generation, Lead Quality, Marketing Strategy, Marketing Tips, Trade Shows/Events
• Cure for the Common Website: Using Personas to Boost Site PerformanceBroadcast on 2/10/2011 11:00:00 AM
  More seminars on Customer Acquisition, Lead Generation, Marketing Tips, Personas, Website Design, Websites
• Sure-Fire Tips for Increasing Your Web ConversionsBroadcast on 9/30/2010 11:00:00 AM
  More seminars on Customer Retention, Landing Pages, Lead Generation, Marketing Tips, Web Copy, Websites
• Turning Social into Local: Generating Local Leads and Customer EngagementBroadcast on 5/6/2010 11:00:00 AM
  More seminars on Lead Generation, Local Marketing, Mobile Marketing, Search Engines, SEO, Social Media, Twitter
• Shift Your B2B Marketing into High Gear: Lead Management, Social Media & Integration (FREE)Broadcast on 3/25/2010 11:00:00 AM
  More seminars on B2B Marketing, Customer Acquisition, Email Campaigns, Lead Generation, Lead Nurturing, Social Media
• Sneak Peek: B2B Forum 2009 in BostonBroadcast on 5/7/2009 11:00:00 AM
  More seminars on B2B Marketing, Branding, Customer Retention, Email Marketing, Lead Generation, Metrics, Social Media, Trade Shows/Events
• How to Make Your B-to-B Website a Lead Generation MachineBroadcast on 2/26/2009 11:00:00 AM
  More seminars on B2B Marketing, Keywords, Landing Pages, Lead Generation, Marketing Tips, Public Relations, Search Engine Marketing, SEO, Web Analytics, Websites
• Lose Control of your Marketing: The NEW New Rule of Marketing & PRBroadcast on 1/7/2009 11:00:00 AM
  More seminars on Lead Generation, Marketing Tips, Measurement, Metrics, Public Relations, Social Media, Websites, Word of Mouth
• How to Motivate Online Action: Compelling Incentives for B2B Lead GenerationBroadcast on 11/6/2008 11:00:00 AM
  More seminars on B2B Marketing, Blogging, Copywriting, Customer Relationships, Lead Generation, Lead Quality, Marketing Tips, Online Marketing, Sales, Social Networking
• Marketing in an Economic MeltdownBroadcast on 10/10/2008 11:00:00 AM
  More seminars on Customer Retention, Economic Crisis, Lead Generation, Market Research, Marketing Strategy, Marketing Tips, Public Relations
• Dialing Isn't Dead: How B2B Marketers Can Pick Up the Phone and Pick Up BusinessBroadcast on 10/2/2008
  More seminars on B2B Marketing, Channel Marketing, Customer Acquisition, Lead Generation, Marketing Strategy, Measurement, Sales, Telemarketing
• How to Market Consulting and Professional ServicesBroadcast on 5/1/2008
  More seminars on Branding, Customer Acquisition, Customer Retention, Lead Generation, Marketing Strategy, Services Marketing
• Generating Leads With Compelling White PapersBroadcast on 2/8/2008
  More seminars on Customer Acquisition, Lead Generation, Marketing Tips, White Papers, Writing Whitepapers
• Buyer Personas: A Smart Way to Align B2B Sales and MarketingBroadcast on 1/17/2008
  More seminars on B2B Marketing, Collaboration, Lead Generation, Marketing Tips, Personas, Sales, Targeting, Web Content
• How to Develop a B2B Lead Nurturing Program that Really WorksBroadcast on 12/20/2007
  More seminars on B2B Marketing, Customer Relationships, Lead Generation, Lead Nurturing, Referrals, Sales, Thought Leadership

See all 28 marketing On Demand Seminars related to Lead Generation

Lead Generation Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Create a Lead Generation Form in MailChimpReleased on 1/13/2012 10:00:00 AM
  More Take 10 on Copywriting, Email Lists, Email Marketing, Lead Generation, Sales, Targeting
• Take 10: How to Create a Simple Lead Generation Form in Google DocsReleased on 12/16/2011 10:00:00 AM
  More Take 10 on Email Lists, Google, Lead Generation
• Take 10: How to Develop a Lead Management Process that Drives SalesReleased on 7/29/2011 10:00:00 AM
  More Take 10 on Lead Generation, Marketing Strategy, Metrics, Sales
• Take 10: Using LinkedIn Company Pages for Networking and ProspectingReleased on 11/26/2010 10:00:00 AM
  More Take 10 on Brand Loyalty, Lead Generation, LinkedIn, Market Research, Networking
• Take 10: 6 Steps for Designing Profitable Lead Nurturing ProgramsReleased on 10/1/2010 10:00:00 AM
  More Take 10 on Lead Generation, Lead Nurturing, Marketing Tips, ROI
• Take 10: 7 Ways You Can Fix Your Website Forms to Get More LeadsReleased on 8/13/2010 10:00:00 AM
  More Take 10 on Creativity, Lead Generation, Website Design, Writing

See all Take 10 Webcasts in our library

Lead Generation marketing downloads for the busy professional

• Marketing Automation Management: Basics and Best Practices
  Marketing automation can have a big impact on your sales and marketing efforts. Learn the ins and outs of marketing automation capabilities, how to make the best use of them, and resources for selecting the best system for you with MarketingProfs' Marketing Automation Management: Basics and Best Practices guide.
  More tools on Case Studies, Collaboration, CRM, Lead Generation, Market Research, Marketing Tips, Sales
• Mobile Marketing Success Stories
  Mobile marketing campaigns can be inexpensive, easy to execute, and very profitable. See how 8 B2B and 11 B2C companies are using SMS, mobile websites, mobile ads, Smartphone applications, and Bluetooth marketing to achieve huge results.
  More tools on Branding, Case Studies, Customer Relationships, Lead Generation, Mobile Marketing, Sales, Smart Phones, SMS
• Email Success Stories: How 11 companies are pushing the (electronic) envelope
  Propel your email marketing efforts beyond the subject line. Read Email Success Stories: How 11 companies are pushing the (electronic) envelope to learn how to convert your emails into money-making machines.
  More tools on Branding, Case Studies, Customer Relationships, Email, Email Deliverability, Email Marketing, Lead Generation
• Email Marketing Benchmark Report 2008
  This 150-page Email Benchmark Report 2008 was developed by surveying our very own MarketingProfs members. Find out what the competition is doing so your 2009 email marketing budget makes sense!
  More tools on Email Deliverability, Email Lists, Email Marketing, Lead Generation, Lead Quality, Marketing Budgets
• B2B Lead Generation: Marketing ROI & Performance Evaluation Study
  MarketingProfs research studies the effectiveness and performance of lead generation comparing quantity to quality.
  More tools on B2B Marketing, Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Metrics, ROI, Sales, Surveys
• B2B Sales Lead Generation: Integration of Web 1.0 and Web 2.0 Media
  Research on how Web 1.0 and Web 2.0 can be used in effective Lead Generation campaigns
  More tools on Lead Generation, Lead Nurturing, Lead Quality
• Lead Generation How-To Guide
  Learn how you can generate leads, qualify and track them through the sales cycle!
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• Lead Generation How-To Guide
  Great product, great sales team, great marketing collateral - now what? People to sell to, of course. Put your lead generation tactics under the microscope with this enlightening how-to guide. Get more and better qualified leads, faster today.
  More tools on Lead Generation, Lead Nurturing, Lead Quality, Lead Scoring, Sales
• B2B Direct Marketing How-To Guide
  Direct marketing is one of the fastest changing disciplines within marketing today. What worked 10 years ago, isn't working today. Heck, what worked last week sometimes doesn't even work today, so keep your skills sharp with his How-To guide, focusing on the B2B market.
  More tools on B2B Marketing, Copywriting, Direct Marketing, Lead Generation, Targeting
• Paid Search Advertising Template
  If you're a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though -- a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.
  More tools on Keywords, Lead Generation, PPC Campaigns, Search Engine Marketing, Search Engines, SEO, Websites
• Trade Show Marketing Template
  Trade show marketing is a high-risk, high-reward endeavor. This Template provides a sytematic look at trade show marketing. It walks you through selection and promotion, to follow-up and measurement. This step-by-step guide will insure your trade show marketing is effective, efficient, measurable, and successful.
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• Benchmark Survey: Email Marketing
  Link directly to the raw (aggregate) data in this 2005 survey of the ways companies are using email marketing, the cost savings they are experiencing, and the ways they combat list fatigue, declining open rates and other common email marketing challenges.With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
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• Sales & Marketing Alignment - Apr. 2005
  Need a little help getting your marketing efforts in sync with your sales efforts? Look no further. A 2005 study of MarketingProfs members worldwide found that companies that successfully aligned sales with marketing perform better in many sales measures than their “unaligned” competition. Aligned companies enjoyed 5.4% faster growth, 38% more proposals closed, 36% fewer customers lost, and 40% more new business coming from marketing leads than unaligned firms. Read the complete analysis and take advantage of the recommendations from this exhaustive report.
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• Sales and Marketing Alignment
  Benchmark Sales Mtkg Alignment
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• Marketing ROI and the Sales Funnel
  In this guide, you will learn how to structure, motivate and measure the marketing and sales functions to maximize profit. Topics include: 1) a high-level self-assessment to determine potential sources of profit leakage; 2) how to map out and improve strategies related to the buying cycle; 3) how to apply marketing ROI principles to create strategies to reduce and recycle leakage from the buying cycle; and 4) how to leverage insight on your key profit drivers and customer-level analysis to improve profitability.
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