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Five Killer Video Marketing TipsDanny Groner
No matter what you're selling or promoting, video should be a consideration. Technology is no longer a hurdle, but coming up with the right message, tone, and approach can be. ...
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Top Five Tips for Making Content Work for Your BrandNeil Mody
Timely, pithy, and unique content is critical to establishing awareness and trust with your audience. The need for you to produce content is not going away. So how do you ...
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Ensure That Strategy, not Tactics, Drives Your Social MediaRachel DiCaro Metscher
Before you can use a new channel, you must create a strategy around it. But many marketers struggle to create strategies. So, how can you begin to chart a successful ...
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How to Use Content to Build Customer Loyalty and RetentionCraig Fitzgerald, C.C. Chapman
Many marketing professionals are having serious challenges in executing a content marketing program at a very basic level. How can you address those challenges and implement a successful content marketing ...
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Four Steps to Ensuring Your Strategy Achieves ResultsLaura Patterson
Many companies at all stages invest time in planning but lack the processes and leadership needed to ensure a strategy achieves the desired results. Failure is expensive and wastes precious ...
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Three Key Ways to to Help Your Business Find '2X' Profit GrowthJeanne Hurlbert
Many companies turn to newer, hotter media and technology when they want to increase profits. But being successful isn't about tech; it's about effectively engaging customers. Here are three ways ...
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How to Keep It Human in the Robotized SocialverseAlesia Krush
Social networks were meant for real humans—for real-life conversations about real-life things. But, of course, we marketers saw an opportunity. Social media can become a powerful medium... so long as ...
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Stop Saying 'Awesome': Five Best-Practices for Americans Marketing to EuropeBob Boehnlein
Globalization brings exciting opportunities and enormous challenges for all parts of a business, but nowhere is that more apparent than in the marketing department. Here's how to avoid five common ...
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The Magic Behind the Curtain: Marketing Automation [Infographic]Verónica Maria Jarski
How is marketing automation like the Wizard of Oz? Without being noticed, both work furiously behind the scenes to produce an experience that works like magic. Check out the following ...
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Grow Revenue With Big Data: Get Sales and Marketing on the Same Page [Infographic]Verónica Maria Jarski
To meet revenue goals, Sales and Marketing should work together. Unfortunately, they often don't. Why is that? Check out this infographic to learn about reasons for the clash and some ...
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Solving Marketing Problems: Learn From PolyaRic Dragon
The next time you confront a marketing problem, consider George Polya. What can marketers learn from the Muhammad Ali of mathematics? Problem-solving in four steps, of course. Here's a brief ...
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Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 2 of 3)Tommy Walker
Does your content sound like everyone else's? Did you do any research before producing your content? Do you always use the same media format? And do you tailor your content ...
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How to Get More Facebook Shares [Infographic]Verónica Maria Jarski
Facebook marketing expert Mari Smith offers 14 tips to boost your content's visibility and viral sharing on Facebook—all in this infographic by ShortStack.
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Content Is Not the New Black: Time-Tested Tips for Creating Compelling ContentNasheen Liu
Content has always been, and will always be, the very foundation of marketing. Yet we are challenged with meeting the constant demand for consistently compelling content. These tactics will help ...
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Seven Tips for Creating a Mobile-Aware Marketing CultureJoe Wozny
The next cultural shift your organization must pay attention to is mobile marketing—at the strategic planning level and at the tactical level. As a marketer, are you ready to ease ...
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17 Types of Content That Google Will Eat UpJeff Foster
Just what the title says... along with an infographic and a host of examples, illustrations, and explanations.
Blogging,
Brand Awareness,
Content,
Content Marketing,
Google,
Inbound Marketing,
Marketing Tips,
Search Engine Marketing,
Search Engines,
SEO,
Social Media,
Web Content,
Writing
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The Liquor Store Model for Social Media Marketing SuccessBecky McCray
I run a liquor store in a small town, and I've always dealt with instant communication among customers. An unhappy customer, can go down to the coffee shop and spread ...
Community,
Customer Behavior,
Customer Experience,
Customer Relationships,
Local Marketing,
Marketing Tips,
Relationship Marketing,
Small Business,
Social Business,
Social Media,
Social Networking
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A Nine-Step Path to Personal Branding [Infographic]Verónica Maria Jarski
Your personal brand is how you market yourself. In a matter of speaking, you are the product. Need help establishing your personal brand? This infographic can help you through the ...
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The Path to Social Media Success in 2013: A 12-Month Plan [Infographic]Verónica Maria Jarski
Often, the best way to reach a huge goal is to break it down into small, less intimidating goals. To help businesses tackle the daunting task of developing a social ...
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Power Up Your Marketing to Prove Business Value [Infographic]Laura Patterson
Numerous studies throughout 2012 reiterated just how challenged marketers are in proving Marketing's business value. Some marketers, though, are cracking the code, and we can learn lessons from them as ...
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