Marketing Resources: Marketing Tips

• A Five-Step Process for Hosting a Webinar That Generates Salesby Greg Digneo
  When hosting a webinar, you want people to show up and you want to generate leads. But meeting those goals isn't easy. Here's a five-step plan that'll take the guesswork out of hosting an effective, successful webinar.
  More articles on Content, Landing Pages, Lead Generation, Marketing Tips, Sales, Thought Leadership, Webinars
• Five Steps for Building Your Email and SMS Lists via Social Mediaby Chris Watland
  Want to grow your SMS and email marketing lists? Your social media fans and followers—who've already demonstrated their interest in you—are the perfect targets. Learn five steps for converting your social fans to subscribers.
  More articles on Community, Customer Acquisition, Email Lists, Email Marketing, Facebook, Marketing Tips, Personalization, Social Media
• Never Waste an Opportunity: The Value of Lead Nurturingby Sookie Shuen
  When new visitors arrive at your website, you have two ways to seize the opportunity and guide them toward becoming customers. Both opportunities can evaporate in the blink of an eye—if you don't have the proper systems in place.
  More articles on Brand Loyalty, Customer Acquisition, Lead Nurturing, Marketing Tips, Sales
• Four Keyword Research Mistakes to Avoid at All Costsby Lior Levin
  If you are serious about the words "sales," "profit," and "conversions," you must master keyword research. Learn four common pitfalls marketers make when selecting keywords—and how to avoid them.
  More articles on Keywords, Marketing Tips, Search Engine Marketing, Targeting, Web Analytics
• The Inside Scoop on Using Twitter Lists for Profit and Sanityby Dave Wieneke
  The dirty secret of Twitter is that as helpful as it can be, it's also a time sink. Learn how properly using and cleaning up your Twitter lists can help you save time—and generate leads for your business.
  More articles on Community, Creativity, Marketing Tips, Segmentation, Social Media, Twitter
• 10 Hot Tips (and a Promo Campaign Planner) for Seasonal Sale Successby Hanna Andrzejewska
  Customers today expect more deals and offers during holiday seasons, so it's important to create seasonal campaigns to increase revenues. Here are 10 tips—and a campaign planner—to help you achieve seasonal sale success.
  More articles on Customer Experience, Marketing Tips, Promotions, Sales, Segmentation
• Five Tips for Implementing a Successful QR Code Campaignby Michelle Eichhorn
  QR codes can be inexpensive to implement and can provide you a measureable return on investment—if you use them correctly. Learn five invaluable tips for implementing an effective QR code campaign.
  More articles on Customer Experience, Landing Pages, Marketing Tips, Mobile Marketing, Web Analytics, Websites
• Four Easy Tactics for Becoming a Must-Follow Account on Twitterby Slavik Volinsky
  Twitter is a powerful channel that can help you connect with customers, promote products, and create brand awareness. Learn four tactics for making your Twitter account a social media heavyweight in your industry.
  More articles on Content, Location-Based Marketing, Marketing Tips, Social Media, Twitter
• Follow AMEX's Example of a Successful Facebook Campaignby Kimberly Smith
  Sure, Facebook promotions can get you some "Likes," but is that all there is? Learn how American Express's Israel division used Facebook to gain valuable customer insight and deepen brand engagement.
  More articles on Brand Loyalty, Case Studies, Content, Customer Engagement, Facebook, Marketing Tips, Social Media
• Five Ways to Create a Data-Driven Marketing Culture by Jim Bergeson
  When handled adeptly, customer data can be a marketer's most reliable weapon for reaching customers' buying intentions—and closing sales. Learn five ways to build a data-driven marketing culture that'll help you get results.
  More articles on Management, Market Research, Marketing Analytics, Marketing Tips, Metrics
• A Business Listing Is Your Online Anchor (Five Rules for Ensuring Stability) by Gib Olander
  In today's noisy business listing landscape, it's important that your online anchor be consistent and visible throughout the local search ecosystem. Here are five essential rules to keep in mind when managing your online listing.
  More articles on Advertising, Content, Keywords, Location-Based Marketing, Marketing Tips
• You Botched That Marketing Email. Now What?by John Murphy
  Mistakes will happen—even to the very best email marketers. The key is responding appropriately. Learn six email blunders you may encounter, along with guidelines for rectifying them quickly and effectively.
  More articles on Email Campaigns, Email Lists, Email Marketing, Links, Marketing Tips
• Seven Tips for Forging an Appropriate Online Apologyby Denise Keller
  Despite best efforts, mistakes happen to every small business at some point. The key is not to panic, but to apologize to customers—the right way—and assure them that you are still worthy of their trust, confidence, and respect.
  More articles on Customer Relationships, Email Marketing, Marketing Tips, Small Business, Social Media
• The Email Marketer's Success Kit: Five Trends for 2012by Maciej Ossowski
  Now that 2011 is in our rearview mirrors, it's time to focus on 2012. Though the email marketing environment shifts especially swiftly, five dominating trends from 2011 will continue to reign this year.
  More articles on Email Campaigns, Email Marketing, Marketing Tips, Personalization
• Four Ways to Make Local Deals Workby Amy Fowler
  Are your daily deals promotions hurting your bottom line? It doesn't have to be that way. Here are four key tips for using daily deals to boost awareness, gain and maintain customers, and get results.
  More articles on Customer Behavior, Local Marketing, Marketing Tips, Promotions, Social Media
• Eight Ways to Segment Link Prospectsby Ken McGaffin
  Link building is probably the most difficult aspect of SEO. Quality links that bring results are hard to get... unless you have a link-building strategy that targets specific, meaningful market segments.
  More articles on Blogging, Digital Marketing, Google, Links, Marketing Tips, Segmentation, SEO, Social Media
• Eight Common Mistakes of Promotional Marketingby Steve Benidt
  Sometimes promotions work, and sometimes they bomb. But what makes a promotion tank? Here are eight deadly sins that companies commit—and that you should avoid—when planning and executing promotions.
  More articles on Customer Engagement, Marketing Tips, Measurement, Promotions
• 15 Lead Magnets (Plus 7 Best-Practices) to Help You Capture and Convert by Tyler Garns
  Is your business throwing Web traffic in the trash? If you're not capturing the traffic you spend big bucks to get, it's time to re-evaluate your lead-capture strategy by looking at the effectiveness of your lead magnets.
  More articles on Content, Lead Generation, Market Research, Marketing Tips, Websites, Writing
• Nine Essential Skills for Any Public Relations Professionalby Ford Kanzler, H. Buford Barr
  If staying current in today's PR world is important to you, adopt the famous aphorism "Learn as if you were to live forever." This article highlights skills that remain essential—and some new skills you'll need for future PR success.
  More articles on Marketing Smarter, Marketing Strategy, Marketing Tips, Public Relations, Videos, Writing
• Secrets of Case Study Winners: How B2B Marketers Can Create Successful Programsby Paul McKeon
  Though social media has brought clients and vendors together, it's still a tough sell to get clients to agree to do case studies. But the B2B marketers who produce dozens of case studies know a few secrets... and this article ...
  More articles on B2B Marketing, Case Studies, Marketing Tips, Social Media

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• How to Defeat Six Fierce Opponents of Compelling Content
  Clear content comes from focus and clear thinking. Unfortunately, focusing on the task at hand is not always easy—nor is clear thinking when you're confronting a nasty set of opponents ...
  More articles on Content, Marketing Tips, Writing
• Five Tips for Building Brand Fidelity With Tumblr
  Tumblr has become a go-to spot for building social presence. Fashion brands and others are realizing it's a great medium for quickly and easily spreading content—particularly images. Might Tumblr be the ...
  More articles on Brand Loyalty, Marketing Tips, Social Media
• Three Tricks for Getting Your Lead Gen Program Where You Want It To Go
  "According to an old expression, even a man lost in the woods knows where he wants to go," writes Dan McDade at MarketingProfs. That adage can apply to the lead ...
  More articles on Lead Generation, Marketing Tips, Measurement, Sales
• A Seven-Step Road Map for Your Content Marketing
  Getting started on your content marketing is like planning a journey—deciding where to go and how to get there. "Have a roadmap of what you want to accomplish, but plan ...
  More articles on Content, Content Marketing, Marketing Tips
• Four Ways to Optimize Your Email's Call to Action
  Even when elements of your email campaigns deliver strong results, there's always a chance you can do better. Consider the case of a tried-and-true call-to-action (CTA) button used by HubSpot. During ...
  More articles on Copywriting, Email Marketing, Marketing Tips
• Marketing Smarts Podcast: Making the Most of the Mobile Momentby Matthew Grant
  "Mobile is a behavior. It's not a technology." That's what Tim Hayden, CMO of 44Doors, told me when we discussed the "mobile moment" in this episode of our Marketing Smarts ...
  More articles on Customer Behavior, Marketing Smarts, Marketing Tips, Mobile Marketing, Podcasting
• Three Ways to Make Your Content Search-Friendly
  In a post at the Renegade Search blog, Lindsay Atkinson ponders the clichéd adage that content is king. "I can't say that I'm a fan of using this relatively grating ...
  More articles on Content, Marketing Tips, Search Engine Marketing
• Five Tips for Online Public Relations Success [Slide Show]by Allie Gray Freeland
  It's 2012. Advances in the digital world have revolutionized media—and how public relations professionals do their jobs. Are you keeping up? Here are five tips for mastering the digitization of ...
  More articles on Community, Content, Digital Marketing, Keywords, Marketing Tips, Public Relations, Twitter
• Four Ways to Own the First SERP
  "When consumers hear of a local business that is not well known, it's only natural that they conduct some research before making a purchase," writes Nathan Hanks in an article ...
  More articles on Google, Marketing Tips, Search Engine Marketing, Search Engines, Social Media
• Five Ways to Boost B2B Fan Engagement on Facebook
  Eloqua has put together an entertaining slideshare presentation just in time for the new year of B2B social outreach. In "10 Ways to 'Solve' Facebook for B2B," Eloqua recounts how ...
  More articles on B2B Marketing, Customer Engagement, Facebook, Marketing Tips
• Top 5 Crowdsourcing Pitfalls That Can Sink You [Slide Show]by Wil Merritt
  Crowdsourcing can be a great way to generate creative for your campaign, allowing your brand advocates to "own" a piece of your messaging. But watch out for five common pitfalls—and ...
  More articles on Advertising, Collaboration, Creative Briefs, Digital Marketing, Marketing Tips, Promotions, Social Media
• Five Tips for Attaining Editorial Excellence
  People tend to remember the best or the worst, but not so much what's in between those extremes. So, as a marketer, your content should radiate goodness—and not distract with ...
  More articles on Content, Marketing Tips, Writing
• Overcome the Status Quo Barrier Like Malcolm Gladwell
  "Malcolm Gladwell sold millions of copies of his book The Tipping Point, and he made millions of dollars on the concept he wrote about," writes Tim Reisterer at MarketingProfs. "But, ...
  More articles on Content, Creativity, Marketing Tips, Writing
• Five Big Mobile Engagement Mistakes Made at Live Events [Slide Show]by Amanda Van Nuys
  One of the best times to use mobile marketing is during a live event. But marketers often make mistakes at events that hinder their success. Here are five mobile engagement ...
  More articles on Brand Loyalty, Copywriting, Customer Engagement, Marketing Tips, Mobile Marketing
• Nine Great Ways to Avoid Being a Thought Leader [Slide Show]by Craig Badings
  Do the words "thought leader" give you cold chills? If you don't want the limelight and you desperately want to conceal your expertise, take these nine steps to fade into ...
  More articles on Career Management, Humor, Marketing Tips, Personal Branding, Thought Leadership
• How to Bridge the Left Brain-Right Brain Gap In Your Loyalty Program
  "To deliver the critical wow factor that draws consumers into loyalty programs and keeps them there," writes Fred Thompson at MarketingProfs, "marketers must get inside customers' heads." What you'll find ...
  More articles on Customer Behavior, Customer Loyalty, Marketing Tips
• How to Avoid Four Deadly Email Program Sins
  "There are a lot of things that can go wrong with email marketing—broken links, typos, unoptimized images—the list goes on," writes Magdalena Georgieva at the HubSpot blog. But on the ...
  More articles on Content, Email Marketing, Marketing Tips, Personalization
• Six Things Darwin Could Teach Marketers About Converting Browsers Into Buyers [Slide Show]by Mark Simpson
  How do passive online browsers evolve into active buyers? Here are six essential lessons—inspired by Charles Darwin—that will help marketers transform website visitors into loyal customers.
  More articles on Collaboration, Customer Behavior, Marketing Tips, Online Marketing, Testing, Web Analytics
• 'Tis the Season to Be Marketing-Savvy With Email and Social Media [Slide Show]by Jeff Revoy
  The holiday season is the busiest time of year for many businesses. Break through all of the noise with these six essential tips that'll kick your email and social media ...
  More articles on Customer Behavior, Email Marketing, Marketing Tips, Social Media
• Avoid These Three Twitter Faux Pas
  A Twitter presence won't cost you anything out of pocket, but getting it right takes time and effort. And that includes avoiding minor errors that can do as much damage ...
  More articles on Marketing Tips, Social Media, Twitter

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Marketing Tips online seminar broadcasts from the best minds in marketing

• MarketingProfs University: What Marketers Should Know About GoogleBroadcast on 9/15/2011 11:00:00 AM
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• MarketingProfs University: How to Become a Content JuggernautBroadcast on 6/16/2011
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• Seven Keys to a Successful BlogBroadcast on 4/28/2011 11:00:00 AM
  More seminars on Branding, Content, Content Marketing, Corporate Blogging, Marketing Strategy, Marketing Tips, Social Media, Writing
• Charting New Frontiers: Marketing Discoveries from the B2B ForumBroadcast on 4/21/2011 11:00:00 AM
  More seminars on B2B Marketing, Community, Email Marketing, Lead Quality, Marketing Strategy, Marketing Tips, ROI, Videos
• The NOW Revolution: Make Your Business Faster, Smarter & More SocialBroadcast on 3/24/2011 11:00:00 AM
  More seminars on Community, Creativity, Digital Marketing, Marketing Strategy, Marketing Tips, Social Media, Word of Mouth
• The Truth About LeadsBroadcast on 3/17/2011 11:00:00 AM
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• A Seven Step Scientific Method for Selling Social Media to SkepticsBroadcast on 2/24/2011 11:00:00 AM
  More seminars on Customer Engagement, Marketing Strategy, Marketing Tips, Metrics, Social Media
• Boost Your Booth: Tradeshow Strategies That WorkBroadcast on 2/17/2011 11:00:00 AM
  More seminars on Lead Generation, Lead Quality, Marketing Strategy, Marketing Tips, Trade Shows/Events
• Cure for the Common Website: Using Personas to Boost Site PerformanceBroadcast on 2/10/2011 11:00:00 AM
  More seminars on Customer Acquisition, Lead Generation, Marketing Tips, Personas, Website Design, Websites
• Growing Your Fan Base and Engaging Effectively on FacebookBroadcast on 1/20/2011 11:00:00 AM
  More seminars on Brand Awareness, Customer Engagement, Facebook, Marketing Smarter, Marketing Tips, Social Media
• Kick Off the New Year With Seth Godin: 57 Ways to Connect With Customers and Get Them to Spread Your Ideas for YouBroadcast on 1/13/2011 11:00:00 AM
  More seminars on Community, Corporate Blogging, Customer Engagement, Marketing Tips, Social Media, Thought Leadership, Word of Mouth
• MarketingProfs Makeover: Optimizing Content for SEOBroadcast on 12/9/2010 11:00:00 AM
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• Becoming the Über-Connected Company with Social MediaBroadcast on 12/2/2010 11:00:00 AM
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• Five Ways to Integrate Mobile Into the B2B Marketing MixBroadcast on 11/4/2010 11:00:00 AM
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• A No-Panic, 10 Step Self-Audit for Email Deliverability FailureBroadcast on 10/21/2010 11:00:00 AM
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• 'Where's Waldo?' Getting Found and Gaining New Business on LinkedInBroadcast on 10/14/2010 11:00:00 AM
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• Is Your Company Beloved? How to Drive Extreme Customer LoyaltyBroadcast on 10/7/2010 11:00:00 AM
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• Sure-Fire Tips for Increasing Your Web ConversionsBroadcast on 9/30/2010 11:00:00 AM
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• Don't Be a Report Monkey: Three Steps to Optimizing Online MarketingBroadcast on 9/16/2010 11:00:00 AM
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• Social Media is a Powerful Tool for Small BusinessesBroadcast on 9/2/2010 11:00:00 AM
  More seminars on Customer Relationships, Marketing Smarter, Marketing Tips, Small Business, Social Media

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Marketing Tips Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Write Vivid, Engaging CopyReleased on 1/6/2012 10:00:00 AM
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• Take 10: How to Produce High-Quality Audio Recordings With AudacityReleased on 12/23/2011 10:00:00 AM
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• Take 10 Author Series: How Everything You Learned About Motivation Is Wrong—And How to Do It RightReleased on 12/9/2011 10:00:00 AM
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• Take 10 Author Series: Eight Commonly Misused Words and How to Use Them CorrectlyReleased on 11/25/2011 10:00:00 AM
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• Take 10: Five Proven Tactics for a Successful Fundraising CampaignReleased on 11/18/2011 10:00:00 AM
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• Take 10 Author Series: How to Enchant and Engage Your CustomersReleased on 11/11/2011 10:00:00 AM
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• Take 10: Three Ways to Outsmart Your Biggest CompetitorsReleased on 11/4/2011 10:00:00 AM
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• Take 10: How to Create Home Page Content That Engages VisitorsReleased on 10/28/2011 10:00:00 AM
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• Take 10 Author Series: How to Present Ideas That Inspire ChangeReleased on 9/16/2011 10:00:00 AM
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• Take 10: How to Hook More Customers with Tasty LinkbaitReleased on 9/2/2011 10:00:00 AM
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• Take 10: 3 Rules for Winning Business When the Odds Are Against YouReleased on 8/12/2011 10:00:00 AM
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• Take 10: How to Set Up and Manage Effective Facebook AdsReleased on 7/22/2011 10:00:00 AM
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• Take 10: 3 Ways to Block and Crush Your Biggest CompetitorReleased on 7/15/2011 10:00:00 AM
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• Take 10: How to Host a Successful Twitter ChatReleased on 7/8/2011 10:00:00 AM
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• Take 10: How to Select Images That Make Your Marketing More EffectiveReleased on 7/1/2011 10:00:00 AM
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• Take 10: 6 Ways to Take Advantage of Photo Strips on Your Facebook PageReleased on 6/17/2011 10:00:00 AM
  More Take 10 on Brand Awareness, Facebook, Marketing Tips
• Take 10: Five Steps to Creating & Registering a Site MapReleased on 6/10/2011 10:00:00 AM
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• Take 10: How to Boost Event Attendance with Social Media MarketingReleased on 6/3/2011 10:00:00 AM
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• Take 10: How to Create a Company Blog That RocksReleased on 5/27/2011 10:00:00 AM
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• Take 10: How to Build a Better, Smarter Email ListReleased on 5/20/2011 10:00:00 AM
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Marketing Tips marketing downloads for the busy professional

• Marketing Automation Management: Basics and Best Practices
  Marketing automation can have a big impact on your sales and marketing efforts. Learn the ins and outs of marketing automation capabilities, how to make the best use of them, and resources for selecting the best system for you with MarketingProfs' Marketing Automation Management: Basics and Best Practices guide.
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• Content Machine: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks
  MarketingProfs' 30-page How-To Guide, CONTENT MACHINE: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks, provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
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• A Quick Guide to YouTube & Creating Your Own YouTube Channel
  YouTube is an easy-to-use and inexpensive media platform with a gigantic reach. Learn how you can use YouTube to create awareness for your brand and connect with interested views with "A Quick Guide to YouTube & Creating Your Own YouTube Channel".
  More tools on Customer Engagement, Demographics, Marketing Tips, Social Media, Videos, YouTube
• Slowpoke's Guide to Digital Marketing
  Feel like the digital marketing race began without you? Don't worry—you can still catch up to the social media superstars. The Slowpoke's Guide to Digital Marketing puts rocket fuel in your engine to propel your digital marketing campaigns.
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• LinkedIn Success Stories
  LinkedIn is used by 55 million professionals as a place to network, trade advice, and demonstrate business expertise. See how 11 companies, including PR firms, advertising agencies, and software companies, are using LinkedIn to show expertise, generate leads, and conduct research.
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• Small Biz How-To Guide: Avoiding Key Pitfalls
  Let's face it, more small businesses fail than succeed. Make sure yours is one of the winners with this guide to getting your small business off the ground and solidly on the road to success.
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• Trade Show Marketing Template
  Trade show marketing is a high-risk, high-reward endeavor. This Template provides a sytematic look at trade show marketing. It walks you through selection and promotion, to follow-up and measurement. This step-by-step guide will insure your trade show marketing is effective, efficient, measurable, and successful.
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