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A Five-Step Process for Hosting a Webinar That Generates Salesby Greg Digneo
When hosting a webinar, you want people to show up and you want to generate leads. But meeting those goals isn't easy. Here's a five-step plan that'll take the guesswork out of hosting an effective, successful webinar.
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Five Steps for Building Your Email and SMS Lists via Social Mediaby Chris Watland
Want to grow your SMS and email marketing lists? Your social media fans and followers—who've already demonstrated their interest in you—are the perfect targets. Learn five steps for converting your social fans to subscribers.
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Never Waste an Opportunity: The Value of Lead Nurturingby Sookie Shuen
When new visitors arrive at your website, you have two ways to seize the opportunity and guide them toward becoming customers. Both opportunities can evaporate in the blink of an eye—if you don't have the proper systems in place.
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Four Keyword Research Mistakes to Avoid at All Costsby Lior Levin
If you are serious about the words "sales," "profit," and "conversions," you must master keyword research. Learn four common pitfalls marketers make when selecting keywords—and how to avoid them.
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The Inside Scoop on Using Twitter Lists for Profit and Sanityby Dave Wieneke
The dirty secret of Twitter is that as helpful as it can be, it's also a time sink. Learn how properly using and cleaning up your Twitter lists can help you save time—and generate leads for your business.
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10 Hot Tips (and a Promo Campaign Planner) for Seasonal Sale Successby Hanna Andrzejewska
Customers today expect more deals and offers during holiday seasons, so it's important to create seasonal campaigns to increase revenues. Here are 10 tips—and a campaign planner—to help you achieve seasonal sale success.
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Five Tips for Implementing a Successful QR Code Campaignby Michelle Eichhorn
QR codes can be inexpensive to implement and can provide you a measureable return on investment—if you use them correctly. Learn five invaluable tips for implementing an effective QR code campaign.
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Four Easy Tactics for Becoming a Must-Follow Account on Twitterby Slavik Volinsky
Twitter is a powerful channel that can help you connect with customers, promote products, and create brand awareness. Learn four tactics for making your Twitter account a social media heavyweight in your industry.
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Follow AMEX's Example of a Successful Facebook Campaignby Kimberly Smith
Sure, Facebook promotions can get you some "Likes," but is that all there is? Learn how American Express's Israel division used Facebook to gain valuable customer insight and deepen brand engagement.
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Five Ways to Create a Data-Driven Marketing Culture by Jim Bergeson
When handled adeptly, customer data can be a marketer's most reliable weapon for reaching customers' buying intentions—and closing sales. Learn five ways to build a data-driven marketing culture that'll help you get results.
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A Business Listing Is Your Online Anchor (Five Rules for Ensuring Stability) by Gib Olander
In today's noisy business listing landscape, it's important that your online anchor be consistent and visible throughout the local search ecosystem. Here are five essential rules to keep in mind when managing your online listing.
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You Botched That Marketing Email. Now What?by John Murphy
Mistakes will happen—even to the very best email marketers. The key is responding appropriately. Learn six email blunders you may encounter, along with guidelines for rectifying them quickly and effectively.
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Seven Tips for Forging an Appropriate Online Apologyby Denise Keller
Despite best efforts, mistakes happen to every small business at some point. The key is not to panic, but to apologize to customers—the right way—and assure them that you are still worthy of their trust, confidence, and respect.
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The Email Marketer's Success Kit: Five Trends for 2012by Maciej Ossowski
Now that 2011 is in our rearview mirrors, it's time to focus on 2012. Though the email marketing environment shifts especially swiftly, five dominating trends from 2011 will continue to reign this year.
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Four Ways to Make Local Deals Workby Amy Fowler
Are your daily deals promotions hurting your bottom line? It doesn't have to be that way. Here are four key tips for using daily deals to boost awareness, gain and maintain customers, and get results.
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Eight Ways to Segment Link Prospectsby Ken McGaffin
Link building is probably the most difficult aspect of SEO. Quality links that bring results are hard to get... unless you have a link-building strategy that targets specific, meaningful market segments.
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Eight Common Mistakes of Promotional Marketingby Steve Benidt
Sometimes promotions work, and sometimes they bomb. But what makes a promotion tank? Here are eight deadly sins that companies commit—and that you should avoid—when planning and executing promotions.
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15 Lead Magnets (Plus 7 Best-Practices) to Help You Capture and Convert by Tyler Garns
Is your business throwing Web traffic in the trash? If you're not capturing the traffic you spend big bucks to get, it's time to re-evaluate your lead-capture strategy by looking at the effectiveness of your lead magnets.
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Nine Essential Skills for Any Public Relations Professionalby Ford Kanzler, H. Buford Barr
If staying current in today's PR world is important to you, adopt the famous aphorism "Learn as if you were to live forever." This article highlights skills that remain essential—and some new skills you'll need for future PR success.
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Secrets of Case Study Winners: How B2B Marketers Can Create Successful Programsby Paul McKeon
Though social media has brought clients and vendors together, it's still a tough sell to get clients to agree to do case studies. But the B2B marketers who produce dozens of case studies know a few secrets... and this article ...