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The State of Digital Content [Infographic]Verónica Maria Jarski
In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed? To answer that question, Uberflip researched key usage data from February ...
Content,
Content Marketing,
Customer Insight,
Customer Relationships,
Digital Marketing,
Email,
Facebook,
Mobile Marketing,
Pinterest,
Smart Phones,
Social Media
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How Small-Business Owners Are Using Mobile TechnologyAyaz Nanji
Some 66% of small-business owners are using mobile devices and/or mobile solutions as part of their operations, according to a recent report.
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7 in 10 Adults Access Content From Newspaper Media Each WeekAyaz Nanji
Most US adults—164 million (69%)—read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month, according to a recent ...
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Seven Steps You Can Take to Capitalize on the Mobile Video Viewing ShiftFrank Sinton
Through apps or the mobile Web, on a phone or tablet, consumers are watching more and more video on mobile, and now you have some figuring out to do lest ...
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Mobile Innovation (Part 6): Innovating Value Propositions Through MobileChristina "CK" Kerley
Value propositions are the heart, soul, and epicenter of a business. They reflect its market positioning while communicating the core promises it makes to its customers. Let's look at three ...
B2C,
Brand Positioning,
Content,
Customer Experience,
Customer Relationships,
Digital Theory,
Inbound Marketing,
Marketing Strategy,
Mobile Marketing,
Positioning,
Smart Phones,
Value Propositions
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Moms More Likely to Use Social Media and Mobile, and to Shop OnlineAyaz Nanji
Moms are 20% more likely than the general population to use social media, and 91% now use social media regularly—a 20% increase since 2010. Moms are also more likely to ...
Demographics,
E-Commerce,
Google+,
Instagram,
Mobile Marketing,
Pinterest,
Research Summaries,
Retail Marketing,
Smart Phones,
Social Media,
Social Networking,
Twitter,
YouTube
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The App Arms Race: iOS vs. Android [Infographic]Verónica Maria Jarski
The feud between iOS and the Android mobile operating system keeps heating up. To help marketers better understand the two biggest competitors in the "app arms race," Trademob created the ...
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One-Third of Americans Regularly Listen to Online RadioAyaz Nanji
One in three Americans age 12 and older, or an estimated 86 million people, now listen to online radio on a weekly basis, and weekly audience size of traditional AM/FM ...
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Mobile Minute [Video]: Why Develop for iOS First?Amanda Klohmann
Twitter launched both Vine and its recently released #Music app with no nod toward Android. So why do brands go iOS first, even though Android dominates the smartphone market?
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Build a Customer-Centric Marketing Automation StrategyMeghan Keaney Anderson
The if-then logic of the marketing automation process can lead to a snarl of over-communication, with only a loose relevance to the recipient's true interests and needs. It doesn't have ...
Content,
Content Marketing,
Customer Acquisition,
Customer-Centric,
Customer Insight,
Customer Relationships,
Email,
Email Campaigns,
Inbound Marketing,
Lead Generation,
Marketing Automation,
Marketing Strategy,
Mobile Marketing,
Personas,
Sales,
Social Media
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How Text Messaging Can Drive App Engagement and RevenuesThorsten Trapp
One of the toughest marketing jobs today is working for an app developer. Here's how text messaging can attract new users and increase engagement with customers.
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Broadcasters' Live Online Video Outpaces On-DemandAyaz Nanji
People viewing online content from broadcast and entertainment TV networks watch live video 2.5 times longer than they do video-on-demand (VOD) content, according to a recent report released by Ooyala.
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Mobile Innovation (Part 5): Innovating Customer Experiences Through MobileChristina "CK" Kerley
Mobile is a boon to the customer experience, because mobile provides myriad ways for marketers to delight customers and improve their experiences in ways previously unavailable.
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SMBs Embracing Mobile DevicesAyaz Nanji
Four out of five leaders at small and midsize businesses (SMBs) say the use of mobile devices by employees has a positive effect on productivity. Only 2% say remote technology ...
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Give Me 10 Minutes and I'll Make You an SEO Expert (Kinda)Chris Warden
Here's the quick-and-dirty guide to being an SEO "expert," which merely means you know more than the people around you. This article will accomplish that. Well, not really... But the ...
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Mobile Minute [Video]: Are Smart Watches a Smart Move?Diego Larrea-Puemape
Do we need yet another product category? If mobile phones became even more useful when they became smartphones, will the same happen to watches?
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Five Steps to Improve Your Marketing to Generation-YJoeri Van den Bergh
Millennials grew up with the Internet, and they are used to having everything at their fingertips. After interviews with 21 global marketing executives, we defined a five-step plan for improving ...
Advertising,
B2C,
Brand Loyalty,
Brand Positioning,
Community,
Customer Behavior,
Customer Engagement,
Customer Experience,
Customer Insight,
Customer Relationships,
Demographics,
Gamification,
Integrated Marketing,
Millennials,
Mobile Marketing,
Positioning,
Product Marketing,
Retail Marketing,
Social Media,
Social Networking
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Mobile Innovation (Part 4): Innovating Product Offerings Through MobileChristina "CK" Kerley
Your customers, whether consumer or executive audiences, expect you to use the same mobile technology that has improved their lives to also improve the products and services they use: your ...
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US Social Ad Revenues to Reach $11B in 2017Vahe Habeshian
US social advertising revenues will grow from $4.7 billion in 2012 to $11.0 billion in 2017—a compound annual growth rate (CAGR) of 18.6%—while locally targeted social ad revenues are projected ...
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Social Takes Up 27% of Time Spent OnlineVahe Habeshian
If time spent online in the US via personal computers were compressed into one hour, 16 minutes of it, or 27%, would be spent on social networking and forums, according ...
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