Marketing Resources: Mobile Marketing

• Five Tips for Implementing a Successful QR Code Campaignby Michelle Eichhorn
  QR codes can be inexpensive to implement and can provide you a measureable return on investment—if you use them correctly. Learn five invaluable tips for implementing an effective QR code campaign.
  More articles on Customer Experience, Landing Pages, Marketing Tips, Mobile Marketing, Web Analytics, Websites
• Seven Tablet and Mobile Trends to Expect in 2012by Thierry Costa
  In 2011, mobile shopping increased and iPad tablet conversion rates soared. Are you prepared for the growing mobile and tablet retail environment? Learn seven key trends that will dominate 2012.
  More articles on Consumer Electronics, Customer Experience, E-Commerce, Forecasts, Mobile Marketing, Smart Phones, Social Networking, Website Design
• Redesigning the Site Redesign RFP: Eight Do's and Don'tsby Eric Anderson
  Is a site redesign among your company's New Year's resolutions? To end up with a site that's built to last, you'll need a well-crafted RFP that covers all bases. Learn eight invaluable guidelines for creating your site redesign RFP.
  More articles on Content, Digital Marketing, Hiring Outside Resources, Mobile Marketing, SEO, Social Media, Website Design, Writing
• Use QR Codes so You Don't Get Thrown Away After Tradeshowsby Sarah Baker
  Want to leave a lasting impact on tradeshow attendees? Go mobile. Learn three ways to maximize your tradeshow success using QR codes—and five key considerations for using them most effectively.
  More articles on Marketing Tips, Mobile Marketing, Print Collateral, Sales, Trade Shows/Events
• Four Event Marketing Predictions for 2012by Kristin Veach
  Tablets, social media, QR codes, and hybrid events all redefined tradeshow and event marketing in 2011, but what will 2012 bring? How can marketers embrace the latest trends to make their events more exciting and engaging?
  More articles on Forecasts, Mobile Marketing, Smart Phones, Social Media, Trade Shows/Events, Videos
• The Evolution of Marketing Agencies and Consultanciesby Paul Roetzer
  The marketing agency ecosystem is evolving because of changes in customer behavior and advances in technology. Is your firm keeping up? Learn 10 key considerations for transforming your organization.
  More articles on Chief Marketing Officer, Collaboration, Digital Marketing, Management, Marketing Strategy, Mobile Marketing
• Five Defining Features of Landing Pages 3.0by Scott Brinker
  A third generation of landing pages has emerged over the past year that incorporates ideas from content marketing, social media marketing, and mobile marketing. Learn what features define Landing Pages 3.0.
  More articles on Copywriting, Landing Pages, Marketing Tips, Mobile Marketing, SEO, Testing, Website Design
• SMS Marketing: How to Harvest Your Customers' Mobile Detailsby Bill Hilton
  SMS marketing is a huge growth area for all businesses. It's cheap, easy to track, direct, and personal. Interested? Learn how to collect your customers' mobile numbers—and keep them open to receiving texts.
  More articles on Customer Relationships, Email Marketing, Marketing Strategy, Mobile Marketing, SMS
• Feng Shui for Mobile Marketers: Best-Practices for Creating a Harmonious Mobile Environment by Mark Simpson
  For years, marketers have been working to perfect their sites to create just the right energy to ensure happy customers—and seamless selling. But it wouldn't be wise to transfer those same strategies and websites to the mobile space.
  More articles on E-Commerce, Marketing Strategy, Mobile Marketing, Personalization, Segmentation, Targeting
• Opportunity Calls: How to Effectively Capture Mobile Marketing Conversionsby Kathleen Colan
  Smartphone use is exploding, providing new opportunities to connect and engage with target audiences. Learn how to optimize your mobile marketing campaigns, and effectively track and record mobile conversions.
  More articles on Copywriting, Customer Behavior, Marketing Tips, Mobile Marketing, Smart Phones, Website Design
• Creating an Interactive Experience: Trends in Email, Mobile, and Social Marketingby Len Shneyder
  Today's customers often rely on social networks to interact with brands. Marketers need to adapt to a customer-centric model and understand consumption patterns across social networks and the total digital ecosphere.
  More articles on Email Marketing, Interactive Marketing, Marketing Tips, Mobile Marketing, Social Media
• Six Key Questions (and Answers!) About B2B Mobile Marketingby Christina "CK" Kerley
  Everywhere you turn, everyone is talking about mobile. Though B2Cs have been diving into mobile, B2Bs have been falling behind and missing prime opportunities to reach and engage their business audiences.
  More articles on B2B Marketing, Customer Engagement, Marketing Tips, Mobile Marketing, Web Content
• Mobile Marketing: No Longer a Tradeoff Between Reach and Targetingby Gib Bassett
  Communicating with your customers via the mobile platform is an effective way to engage, share offers, and learn about your consumers. Learn how to reach your target audience and boost your mobile marketing ROI.
  More articles on Branding, Customer Engagement, Mobile Marketing, Personalization, ROI, SMS, Targeting
• Evolving the Customer Experience With Mobile Technologyby Nathan Pettyjohn
  Retailers, marketers, and service providers are at an ideal point to capitalize on a massive opportunity to elevate the classic brick-and-mortar shopper experience by embracing emerging mobile technologies. Don't miss the opportunity to use these budding technologies to evolve the ...
  More articles on Brand Loyalty, Customer Experience, Marketing Smarter, Mobile Marketing, Personalization, Social Networking
• Mobile Marketing: Top 10 Technical Design Considerationsby Robert Carroll
  Worldwide sales of mobile devices were reportedly up nearly 14% in the second quarter of 2010 over the previous year. As the mobile marketing space continues to balloon, keeping up doesn't have to be daunting. Here are 10 technological design ...
  More articles on Content Marketing, Local Marketing, Mobile Marketing, Smart Phones, Web Content
• 10 Key B2B Mobile Arguments to Turn Skeptics Into Supporters: A Slideshow With Audioby Christina "CK" Kerley
  To launch your marketing programs, you need the green light from your internal executives—and that means building the business case for new media and new programs. Here's how to convince B2B executives that mobile poses a high-opportunity, high-ROI marketing channel—and ...
  More articles on B2B Marketing, Collaboration, Marketing Tips, Mobile Marketing, Smart Phones
• Why 'Free' Text Messages Will Cement Mobile as a Critical Component of the Marketing Mixby Matt Silk
  With short message service (SMS) reaching 5 billion mobile phones around the world, marketers can no longer ignore the significance of texting as a marketing channel. Some consumers, however, are hesitant to take advantage of those mobile marketing programs, in ...
  More articles on Brand Loyalty, Marketing Smarter, Mobile Marketing, SMS, Targeting
• Why Mobile Is Driving a New Approach to Data Managementby Brian Deagan
  As the mobile channel continues its rise to prominence among marketers and consumers, the lines between the digital marketing and the physical marketing worlds have become blurred. If mobile is meant to connect the two worlds, a new approach to ...
  More articles on Customer-Centric, Digital Marketing, Direct Marketing, Marketing Smarter, Mobile Marketing, Segmentation
• Six Questions to Answer Before You Launch a Mobile SMS Campaignby Robert Sanchez
  Organizations need to understand the logical progression of leveraging mobile short-message service (SMS) technology in enterprise environments. Here are some common questions and concerns companies have when considering SMS—and some answers to help them jump over the hurdles.
  More articles on Customer Relationships, Marketing Tips, Mobile Marketing, Smart Phones, SMS
• Start Smart: A 10-Step Mobile Media Guide for B2B Marketersby Christina "CK" Kerley
  When it comes to mobile, B2B marketers find themselves more confused than confident. This companion piece to our 10-Step Guide on social media focuses on integrating mobile into the B2B marketing mix. Follow these 10 steps to ensure you start ...
  More articles on B2B Marketing, Customer Engagement, Marketing Strategy, Marketing Tips, Mobile Marketing, Value Propositions

See all 60 marketing articles related to Mobile Marketing

• Marketing Smarts Podcast: Making the Most of the Mobile Momentby Matthew Grant
  "Mobile is a behavior. It's not a technology." That's what Tim Hayden, CMO of 44Doors, told me when we discussed the "mobile moment" in this episode of our Marketing Smarts ...
  More articles on Customer Behavior, Marketing Smarts, Marketing Tips, Mobile Marketing, Podcasting
• Web Traffic via Mobile Up 102%
  Some 12.6% of total website traffic was generated via mobile device in the fourth quarter of 2011, up 102% from the 6.3% a year earlier, and Android was the top ...
  More articles on Customer Behavior, Mobile Marketing, Research Summaries
• Mobile Email Audiences Up 28%
  Some 89.6 million Americans used their mobile phone to access email for work or personal purposes during the three-month period ended November 2011, up 28% (19.5 million) from the 70.1 ...
  More articles on Customer Behavior, Mobile Marketing, Research Summaries, Smart Phones
• Mobile Social Media: Top Apps, Deal Sites, and More
  Social consumers—people who are active on various social networking sites—use mobile devices broadly in their social activities, such as checking in with social networking sites, sharing content, playing games, and ...
  More articles on Mobile Marketing, Research Summaries, Smart Phones, Social Media, Social Networking
• Five Big Mobile Engagement Mistakes Made at Live Events [Slide Show]by Amanda Van Nuys
  One of the best times to use mobile marketing is during a live event. But marketers often make mistakes at events that hinder their success. Here are five mobile engagement ...
  More articles on Brand Loyalty, Copywriting, Customer Engagement, Marketing Tips, Mobile Marketing
• How Retailers and Brands Are Using Mobile to Win at Shelf... and Beyond [Slide Show]by Rick Gardinier
  This holiday season, leading brands are capitalizing on the mobile boom. Is your brand following suit? If your brand hasn't quite cracked the mobile code yet, learn four quick points ...
  More articles on Advertising, Local Marketing, Location-Based Marketing, Marketing Strategy, Mobile Marketing
• Social Media Chatter Reveals Mobile Shoppers' Frustrations
  Many consumers are unhappy with recent mobile shopping experiences, according to study by Tealeaf; among social media conversations related to mobile shopping over the Thanksgiving weekend of 2011, 58% expressed ...
  More articles on Customer Behavior, Mobile Marketing, Research Summaries, Social Media
• Five Internet Trends to Factor Into Your 2012 Business Plan
  In a post at the B2B Marketing Insider blog, Michael Brenner reports on the latest prognostications of analyst Mary Meeker. "Mary has been nailing it each year with her analysis ...
  More articles on Customer Engagement, Marketing Plans, Mobile Marketing
• Android and iOS Rule US Mobile Apps Market
  Consumers who own Apple iPhones and Google Android devices together constitute the majority of the smartphone and mobile app user segments in the US, according to new data from Nielsen.
  More articles on Customer Behavior, Mobile Marketing, Research Summaries, Smart Phones
• Small Businesses to Ramp Up Mobile, Social Marketing in 2012
  With smartphone penetration reaching an impressive 80% in the small-business community, interest in mobile marketing is mounting: 21.8% of small-business decision-makers say they plan to dedicate more resources to mobile ...
  More articles on Forecasts, Mobile Marketing, Research Summaries, Small Business, Smart Phones
• Four Tips for Mobile Email Design
  "Designing emails that look great no matter where they're read can be quite the challenge," writes Justine Jordan at the Litmus blog. "As more people read email on mobile devices, ...
  More articles on Email Marketing, Marketing Strategy, Marketing Tips, Mobile Marketing
• Four Tips for Mobile SEO
  "Despite some predictions that mobile SEO will be of negligible importance, mobile search has grown 5x in the past 5 years—far outpacing PC searches—and the growth is only set to ...
  More articles on Keywords, Marketing Tips, Mobile Marketing, SEO
• It Is Written on the Tablets: News Consumption Going Mobile
  Some 18 months after the introduction of the iPad, 11% of US adults now own a tablet computer of some kind, and among them 53% access news via tablet every ...
  More articles on Consumer Electronics, Customer Behavior, Mobile Marketing, Research Summaries
• Social Networking via Mobile Devices Surging
  Mobile social networking is on the rise: As of August 2011, the number of people who accessed Facebook, LinkedIn, and Twitter via mobile devices grew 50%, 69%, and 75%, respectively, ...
  More articles on Mobile Marketing, Research Summaries
• Location-Based Coupon Users Concerned About Privacy
  Though more than two-thirds of mobile consumers (67.0%) say location-based coupons are convenient and useful, nearly one-half (44.8%) say they have security concerns about their locations being tracked, according to ...
  More articles on Location-Based Marketing, Mobile Marketing, Promotions, Research Summaries, Smart Phones
• Three Ways B2B Mobile Apps Can Boost Client Services
  "The B2B app market has been slow to take off, but there is no reason why one, or several, popular apps should not emerge across different vertical markets," writes Gordon ...
  More articles on B2B Marketing, Customer Service, Marketing Tips, Mobile Marketing
• M-Commerce Taking Comparison Shopping to a New Level
  Mobile commerce has become widespread in the US: 80% of smartphone owners say they have used their devices to help make buying decisions in the past year and two-thirds have ...
  More articles on Customer Behavior, Mobile Marketing, Research Summaries, Smart Phones
• The Five Rules of Great Radio: Rule 4 (a) [Video]by Brent Walker
  You're driving. Through Iowa. Endless fields of corn. Row after row of stalks the same size, the same height, the same color. That, actually, is much like a drive through ...
  More articles on Content, Local Marketing, Mobile Marketing, Search Engine Marketing
• Local Business Search: Mobile Surges 34%
  Mobile local search is growing at unprecedented levels: 77.1 million mobile subscribers accessed local content* via mobile devices in January 2011, up 34% from the 57.6 million who did so ...
  More articles on Local Marketing, Mobile Marketing, Research Summaries, Search Engine Marketing
• Mobile Ad Campaigns Still Beating Online
  Mobile campaigns continue to be a powerful ad channel for marketers, outperforming online advertising by roughly three times across a variety of metrics, including ad awareness, message association, and purchase ...
  More articles on Advertising, Measurement, Mobile Marketing, Online Marketing, Research Summaries

See all 125 marketing Daily Posts related to Mobile Marketing

Mobile Marketing case studies, deconstructing real life examples and illustrating lessons learned

• How Mobile Text Marketing Is Increasing Ancillary Revenues, Room Upgrades, and Customer Loyaltyby Days for Business Alliance (Days Inn)
  CASE STUDY: Cutting-edge customer service that relies on mobile texting has helped an alliance of hotels to retain customers among the thinning number of business travelers—and avoid disaster during the economic downturn. Read on to see how.
  More case studies on B2B Marketing, Case Studies, Customer Engagement, Customer Relationships, Economic Crisis, Mobile Marketing, SMS
• How the Obama Presidential Campaign Leveraged Mobile Marketing to Generate Support, Increase Participation and Outreachby Obama for America
  CASE STUDY: Mobile marketing offers a sense of immediacy and intimacy that few other media can. Such timely connection is what the Obama for America Presidential campaign leveraged to establish deeper relationships with supporters. Here's how.
  More case studies on Case Studies, Mobile Marketing, Obama, Public Relations
• How New Media Helped Auction Direct USA Boost Sales 40%by Auction Direct USA
  CASE STUDY: While auto dealerships across the nation struggle to survive in the new economy, Auction Direct USA's business is expanding. In fact, its fresh approach to online marketing has transformed the brand of this "used car dealer" to drive up sales.
  More case studies on Blogging, Case Studies, Customer Relationships, Facebook, Mobile Marketing, MySpace, Newsletters, Sales, Social Media, Twitter

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Mobile Marketing online seminar broadcasts from the best minds in marketing

• MarketingProfs University: 5 Email Marketing Trends You Can't IgnoreBroadcast on 5/12/2011 11:00:00 AM
  More seminars on Content, Email Campaigns, Email Marketing, Mobile Marketing, Social Media
• 8 Triggers that Turn Customer Distraction into TractionBroadcast on 4/14/2011 11:00:00 AM
  More seminars on Customer Acquisition, Customer Behavior, Customer Engagement, Marketing Challenges, Marketing Strategy, Mobile Marketing, Sales, Social Media
• Leveraging Email, Mobile, and Social Media to Engage and Retain CustomersBroadcast on 11/18/2010 11:00:00 AM
  More seminars on Customer Engagement, Customer Retention, Digital Marketing, Email Marketing, Lead Nurturing, Mobile Marketing, Social Media
• Five Ways to Integrate Mobile Into the B2B Marketing MixBroadcast on 11/4/2010 11:00:00 AM
  More seminars on B2B Marketing, Collaboration, Marketing Tips, Mobile Marketing
• Turning Social into Local: Generating Local Leads and Customer EngagementBroadcast on 5/6/2010 11:00:00 AM
  More seminars on Lead Generation, Local Marketing, Mobile Marketing, Search Engines, SEO, Social Media, Twitter
• Getting Brand Exposure with an iPhone App: Easier (and Cheaper) Than You ThinkBroadcast on 12/10/2009
  More seminars on Branding, High-Tech Marketing, Hiring Outside Resources, Marketing Smarter, Mobile Marketing, Smart Phones
• Mobile Marketing: How to Harness the Power of the Small ScreenBroadcast on 11/20/2008 11:00:00 AM
  More seminars on Benchmarking, Branding, Customer Engagement, Customer Relationships, Email Marketing, Measurement, Mobile Marketing, New Media, SMS, Word of Mouth

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Mobile Marketing Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Future-Proof Your Marketing TodayReleased on 3/11/2011 10:00:00 AM
  More Take 10 on Digital Marketing, Forecasts, Marketing Tips, Mobile Marketing, Online Marketing, Social Media

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Mobile Marketing marketing downloads for the busy professional

• Mobile Marketing Success Stories
  Mobile marketing campaigns can be inexpensive, easy to execute, and very profitable. See how 8 B2B and 11 B2C companies are using SMS, mobile websites, mobile ads, Smartphone applications, and Bluetooth marketing to achieve huge results.
  More tools on Branding, Case Studies, Customer Relationships, Lead Generation, Mobile Marketing, Sales, Smart Phones, SMS

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